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MONETIZING THE CONNECTED CAR, Citi 2013 Connected Car Symposium
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Connected Car as New Marketplace SxSW 2016

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This was a SxSW 2016 talk that Michael Simmons and Jason Hoover gave on the topic of how technology is taking the connected car and turning into a new marketplace.

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Connected Car as New Marketplace SxSW 2016

  1. 1. THE CONNECTED CAR as a New Marketplace Mike Simmons Driveway Jason Hoover Capital One
  2. 2. THE CONNECTED CAR as a New Marketplace Session Breakdown The Connected Car Business Models Future Opportunity
  3. 3. THE CONNECTED CAR as a New Marketplace The Future of Cars Connectivity Sharing Electrification Autonomy
  4. 4. THE CONNECTED CAR as a New Marketplace The Cost of Driving Uber $3.00 Uber Pool $1.50 New Car $0.80 Used Car $0.56 SAV $0.34 SAV Pool $0.16 Per-mile cost of driving at 12,000 miles/year
  5. 5. THE CONNECTED CAR
  6. 6. THE CONNECTED CAR as a New Marketplace What is a Connected Car? CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY Infotainment Handsfree Voice Control CarPlay/Android Auto In-Car Apps Out-of-Car Apps Connected Services
  7. 7. THE CONNECTED CAR as a New Marketplace Getting Connected CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY OEM EmbeddedSatellite OEM Tethered Aftermarket Cellular Aftermarket Tethered Smartphone Driveway
  8. 8. THE CONNECTED CAR as a New Marketplace On-Board Diagnostics Federally Mandated in 1996 Designed for Emissions Compliance Indie Garage Repair The OBD-II Port CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  9. 9. THE CONNECTED CAR as a New Marketplace The OBD Landscape CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  10. 10. THE CONNECTED CAR as a New Marketplace The Data CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY VIN Speed RPM Air flow rate Pedal position Manifold pressure Temperature Diagnostic Trouble Codes
  11. 11. THE CONNECTED CAR as a New Marketplace The Good Stuff CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY Proprietary Data OEM-specific Limited access Dealer scan tools Odometer Seat belt status Airbag status Controls
  12. 12. THE CONNECTED CAR as a New Marketplace Is Car Hacking a Thing? CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY Read v. Write Little hack, Big hack Multiple threat vectors Issue for all IoT
  13. 13. THE CONNECTED CAR as a New Marketplace The Future of Connectivity CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  14. 14. Today’s Business Models
  15. 15. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  16. 16. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  17. 17. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  18. 18. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  19. 19. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  20. 20. THE CONNECTED CAR as a New Marketplace Business Models CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  21. 21. THE CONNECTED CAR as a New Marketplace CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY The new CPM Business Models
  22. 22. OPPORTUNITY APIs & MORE
  23. 23. THE CONNECTED CAR as the New Marketplace API LANDSCAPE API • IFTTT/Zapier • OBD2 device vendors • IBM Watson • Google TensorFlow • Android Auto CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  24. 24. THE CONNECTED CAR as the New Marketplace SOC LANDSCAPE System on a Chip (SoC) • Intel Quark - Small form factor • Intel Atom - Higher performance but small • TI TDA3x ADAS - Facial recognition - monitoring • Raspberry Pi + Arduino CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  25. 25. THE CONNECTED CAR as the New Marketplace Passenger Driver Vehicle Marketing Services MARKETPLACE IN MOTION Consumers Producers CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  26. 26. THE CONNECTED CAR as the New Marketplace Efficiency Gains Drivers, Services, Marketing, & Vehicle • Improving people’s lives with time • Saving people money CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  27. 27. THE CONNECTED CAR as the New Marketplace EFFICIENCY GAINS Purchasing Efficiencies Link multiple needs • Create value by giving customer’s time back • TensorFlow • IFTTT/Zapier CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  28. 28. THE CONNECTED CAR as the New Marketplace EFFICIENCY GAINS Ecosystem Leverage for Commodity Purchases Large Groups of Cars Have the Same Maintenance/Service Needs: • Watson/Edmunds/TensorFlow • Create a Marketplace Between OEM Products & Service Providers & Drivers CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  29. 29. THE CONNECTED CAR as the New Marketplace MONETIZATION Passenger + Marketing/Sales Captive Audiences Nothing else to do CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  30. 30. THE CONNECTED CAR as the New Marketplace MONETIZATION New Passenger Experiences Enhance the customer experience while being driven: • Trivia Games • Historical Information • Android Auto API / Wikipedia CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  31. 31. THE CONNECTED CAR as the New Marketplace MONETIZATION Infotainment & Advertising •Hyper targeted by Geo and Time •Streaming Content and Ads Content Time-based News Geo CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  32. 32. THE CONNECTED CAR as the New Marketplace SERVICES • Do something with all that data • Re-invent the experience for the driver • RideSharing Vehicle + Driver + Sales CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  33. 33. THE CONNECTED CAR as the New Marketplace SERVICES Data Aggregation • Behavioral Equity • TensorFlow • OBD2 Devices • Software OBD2 SDKs • Alexa Queries CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  34. 34. THE CONNECTED CAR as the New Marketplace SERVICES Purchases from Car Too lazy for Apple Pay? Drive thru pay: • Instead of fishing for a phone, the car can register the payment • TI TDA3x ADAS processor CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  35. 35. THE CONNECTED CAR as the New Marketplace SERVICES Independent RideShare Apple Pay/NFC + OBD2 = Uber/Lyft Solo: • Give individuals the ability to share rides/ commutes plus cost • GroupLoop CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  36. 36. THE CONNECTED CAR as the New Marketplace SERVICES Remote Delivery Locker CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  37. 37. THE CONNECTED CAR as the New Marketplace PAVING THE WAY Connected Vehicles Smart Cars on Dumb Roads For now, how can we connect vehicles to each other that aren’t yet autonomous? • Location awareness of “others” • Route tracing/following for road trips • Proximity warnings/crash avoidance • V2V CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY
  38. 38. Follow Us! @MichaelSSimmons @Jason_Hoover
  • LaurentE

    Jan. 3, 2018
  • uugogo

    Apr. 11, 2017
  • jinsongPeng

    Aug. 4, 2016
  • eshimi

    May. 27, 2016
  • janiegirlsmiles

    May. 12, 2016
  • ksyoon7404

    Apr. 17, 2016

This was a SxSW 2016 talk that Michael Simmons and Jason Hoover gave on the topic of how technology is taking the connected car and turning into a new marketplace.

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