Ofres expon 110725_jlh_clean

492 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
492
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Source: Bolsa De Ofertas
  • Ofres expon 110725_jlh_clean

    1. 1. Desenvolvendo um novo negocio usando Links Patrocinados, YouTube e SocialMedia<br />OfertasResumidas<br />From 0 to 55k visitors / day<br />Jason Hall - @hall_jason<br />PavelDolezal - @Pabu01<br />@ofertasresumida<br />
    2. 2. Overview da Palestra<br />Story of OfertasResumidas<br />How did we do it?<br />Development of site<br />PPC (links patrocinados)<br />YouTube<br />Social<br />
    3. 3. Company History<br />Importance of congressos<br />+<br />=<br />
    4. 4. Jason Hall<br />Ex - Shopzilla<br />Senior Director, Search Intelligence<br />Monthly PPC budgets > $5,000,000<br />Responsibilities<br />Built PPC operations in US and in EU<br />Launched EU affiliate program, EU blog network<br />Moved to Brasil Feb 2010<br />Co-founded eCamaleão Marketing Ltda Aug 2010<br />
    5. 5. PavelDolezal<br />Ex – Ataxo / Ex – Atlas<br />Twareg – co-founder<br />Angel investor in Falanxia, BrandzFriendz<br />OfertasResumidas<br />5<br />
    6. 6. OfertasResumidas<br />“Ofertasresumidas das comprascoletivas”<br />An aggregator of comprascoletivas<br />
    7. 7. Explosive Growth<br />7<br />
    8. 8. Today<br />Beta until May 2011<br />Today:<br />40,000 – 60,000 visitors / day <br />5,000 Facebook fans<br />700 Twitter followers<br />2Xthe conversion rate as the largest aggregator <br /> (source: Clube da Formiga)<br />8<br />
    9. 9. Growth<br />BolsaDeOfertas<br />Started ranking in May in 10th<br />Today 5th, on way to 4th (goal by end of July)<br />
    10. 10. Site Development<br />Several months to create the infrastructure<br />Currently nearly 200 partners listed on the site<br />Agile project management methodology<br />Design changes tested, winning designs deployed<br />
    11. 11. Launch of PPC<br />1,000,000 keywords - several accounts<br />Google – best tools to scale quickly<br />Separate accounts for Search vs GDN<br />Tools<br />
    12. 12. Tracking Tags<br />Unique tracking IDs per keyword<br />Google Analytics<br />OfertaResumidas.com.br/turismo?<br />utm_source=google<br />&utm_medium=cpc<br />&utm_content=yt3290<br />12<br />
    13. 13. Pre-roll ads – Brand Recognition<br />13<br />
    14. 14. YouTube Pre-roll<br />Beauty Ad<br />http://www.youtube.com/user/OfertasResumidas#p/u/8/DPurl5oN55E<br />
    15. 15. More Examples<br />Festa Ad<br />http://www.youtube.com/user/OfertasResumidas#p/u/4/mz0eXytNS2M<br />Over 3.1 million impressions on 5 ads<br />15<br />
    16. 16. Social<br />At a high level, we believe that comprascoletivas are about shopping, sharing, and community (social commerce)<br />We have designed the site with Social in mind from the beginning<br />New sharing features added all the time<br />
    17. 17. Facebook<br />17<br />
    18. 18. Facebook<br />Fan Page – over 5,112 likes<br />Divulging offers, news<br />Prizes & promotions = fun!<br />
    19. 19. BandeiraPremiada<br />19<br />
    20. 20. BandeiraPremiada<br />20<br />
    21. 21. BandeiraPremiada<br />People really get into it!<br />21<br />
    22. 22. Twitter<br /><ul><li>Divulging daily offers
    23. 23. Cross promoting our blog (news)
    24. 24. Promotions to get more followers</li></li></ul><li>Orkut<br />We initially ignored this channel<br />Then we just added the social button, within a few weeks we now have over 100 Orkut friends<br />
    25. 25. Announcement<br />This week closed an investment round<br />R$2,000,000<br />
    26. 26. Perguntas/ Duvidas?<br />25<br />

    ×