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Desenvolvendo um novo negocio usando Links Patrocinados, YouTube e SocialMedia,[object Object],OfertasResumidas,[object Object],From 0 to 55k visitors / day,[object Object],Jason Hall - @hall_jason,[object Object],PavelDolezal - @Pabu01,[object Object],@ofertasresumida,[object Object]
Overview da Palestra,[object Object],Story of OfertasResumidas,[object Object],How did we do it?,[object Object],Development of site,[object Object],PPC (links patrocinados),[object Object],YouTube,[object Object],Social,[object Object]
Company History,[object Object],Importance of congressos,[object Object],+,[object Object],=,[object Object]
Jason Hall,[object Object],Ex - Shopzilla,[object Object],Senior Director, Search Intelligence,[object Object],Monthly PPC budgets > $5,000,000,[object Object],Responsibilities,[object Object],Built PPC operations in US and in EU,[object Object],Launched EU affiliate program, EU blog network,[object Object],Moved to Brasil Feb 2010,[object Object],Co-founded eCamaleão Marketing Ltda Aug 2010,[object Object]
PavelDolezal,[object Object],Ex – Ataxo / Ex – Atlas,[object Object],Twareg – co-founder,[object Object],Angel investor in Falanxia, BrandzFriendz,[object Object],OfertasResumidas,[object Object],5,[object Object]
OfertasResumidas,[object Object],“Ofertasresumidas das comprascoletivas”,[object Object],An aggregator of comprascoletivas,[object Object]
Explosive Growth,[object Object],7,[object Object]
Today,[object Object],Beta until May 2011,[object Object],Today:,[object Object],40,000 – 60,000 visitors / day ,[object Object],5,000 Facebook fans,[object Object],700 Twitter followers,[object Object],2Xthe conversion rate as the largest aggregator ,[object Object],	(source: Clube da Formiga),[object Object],8,[object Object]
Growth,[object Object],BolsaDeOfertas,[object Object],Started ranking in May in 10th,[object Object],Today 5th, on way to 4th (goal by end of July),[object Object]
Site Development,[object Object],Several months to create the infrastructure,[object Object],Currently nearly 200 partners listed on the site,[object Object],Agile project management methodology,[object Object],Design changes tested, winning designs deployed,[object Object]
Launch of PPC,[object Object],1,000,000 keywords - several accounts,[object Object],Google – best tools to scale quickly,[object Object],Separate accounts for Search vs GDN,[object Object],Tools,[object Object]
Tracking Tags,[object Object],Unique tracking IDs per keyword,[object Object],Google Analytics,[object Object],OfertaResumidas.com.br/turismo?,[object Object],utm_source=google,[object Object],&utm_medium=cpc,[object Object],&utm_content=yt3290,[object Object],12,[object Object]
Pre-roll ads – Brand Recognition,[object Object],13,[object Object]
YouTube Pre-roll,[object Object],Beauty Ad,[object Object],http://www.youtube.com/user/OfertasResumidas#p/u/8/DPurl5oN55E,[object Object]
More Examples,[object Object],Festa Ad,[object Object],http://www.youtube.com/user/OfertasResumidas#p/u/4/mz0eXytNS2M,[object Object],Over 3.1 million impressions on 5 ads,[object Object],15,[object Object]
Social,[object Object],At a high level, we believe that comprascoletivas are about shopping, sharing, and community (social commerce),[object Object],We have designed the site with Social in mind from the beginning,[object Object],New sharing features added all the time,[object Object]
Facebook,[object Object],17,[object Object]
Facebook,[object Object],Fan Page – over 5,112 likes,[object Object],Divulging offers, news,[object Object],Prizes & promotions = fun!,[object Object]
BandeiraPremiada,[object Object],19,[object Object]
BandeiraPremiada,[object Object],20,[object Object]
BandeiraPremiada,[object Object],People really get into it!,[object Object],21,[object Object]
Twitter,[object Object],[object Object]
Cross promoting our blog (news)
Promotions to get more followers,[object Object]
Announcement,[object Object],This week closed an investment round,[object Object],R$2,000,000,[object Object]

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Editor's Notes

  1. Source: Bolsa De Ofertas