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Jason Greenwood | Online Retailer NZ 2017 Presentation | #ORNZ17

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This is the slide deck from Jason's Omni-Channel track presentation for Online Retailer 2017.

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Jason Greenwood | Online Retailer NZ 2017 Presentation | #ORNZ17

  1. 1. A CUSTOMER CENTRIC DIGITAL TRANSFORMATION PRESENTED BY: JASON GREENWOOD ONLINE RETAILER NZ # ORNZ17 INSIGHTS INTO
  2. 2. CREATING AN AGILE & SCALABLE BUSINESS. ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL “Technology doesn’t replace strategy, it supports it… “ • SAAS SOFTWARE IS EATING EVERYTHING ELSE • ONBOARDING NEW CHANNELS MUST BE FAST & EASY • CENTRALLY ENRICHED PRODUCT DATA • MUST HAVE FULFILLMENT AGILITY (3PL, DS, C&C)
  3. 3. BUILDING 1-1 CUSTOMER RELATIONSHIPS. ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL “Don’t forget to be human… “ • LIVE CHAT BECOMING HUB OF CUSTOMER COMMS • PRODUCT ATTRIBUTES & STRUCTURED DATA REQUIRED • DYNAMIC SEGMENTATION THAT SCALES • CRM & SYSTEMS INTEGRATIONS (CHAT, PHONE ETC)
  4. 4. CROSS BORDER TRADE. ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL “Act locally, think globally… “ • PAYMENT METHOD SUPPORT • BE WHEREVER YOUR CUSTOMERS ARE • MARKETPLACES ARE CRUCIAL • DO YOUR HOMEWORK & MONITOR
  5. 5. 5 TOP TIPS. ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL “Never stop learning… “ • SEEK SAAS FIRST FOR PLATFORMS • IDENTIFY AREAS OF CONSTRAINT & ELIMINATE • BUILD TEAM BEFORE TECHNOLOGY • CONSIDER THE CUSTOMER JOURNEY IN EVERYTHING • START CREATING CONTENT NOW
  6. 6. Q&A. ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL GET IN TOUCH WITH JASON VIA:

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