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Digital Power: A Journey to Direct Channel Growth

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We define the biggest digital problem that today's airlines face: their considerable brand power does not translate into digital power. In this presentation you will learn how we define digital power and the steps each airline can take on the journey towards growing their direct channel.

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Digital Power: A Journey to Direct Channel Growth

  1. 1. EVERYMUNDO DIGITAL POWER: A JOURNEY TO DIRECT CHANNEL GROWTH EVERYMUNDO
  2. 2. EVERYMUNDO
  3. 3. EVERYMUNDO 1 AIRLINE (PAID)
  4. 4. EVERYMUNDO 42% (AND GROWING) OF TRAVELERS WORLDWIDE USE SMARTPHONES TO PLAN OR BOOK THEIR TRIPS HOWEVER…
  5. 5. EVERYMUNDO 42% (AND GROWING) OF TRAVELERS WORLDWIDE USE SMARTPHONES TO PLAN OR BOOK THEIR TRIPS ONLY 53% OF AIRLINES OFFER A FULLY MOBILE BOOKING SOLUTION TO SMARTPHONE USERS HOWEVER…
  6. 6. EVERYMUNDO AIRLINE BRAND POWER THE PROBLEM AIRLINE DIGITAL POWER
  7. 7. EVERYMUNDO DIGITAL POWERBRAND POWER AMAZON OTAS/MSES WHO CONVERTS BRAND POWER INTO DIGITAL POWER? AIRLINES
  8. 8. EVERYMUNDO THE FOUR COMPONENTS OF DIGITAL POWER EXCEPTIONAL USER EXPERIENCE TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA
  9. 9. EVERYMUNDO MASTERS OF DATA THE FOUR COMPONENTS OF DIGITAL POWER MASTERS OF DATA
  10. 10. EVERYMUNDO THE FOUR COMPONENTS OF DIGITAL POWER MASTERS OF DATA • COLLECTS MORE THAN 1 BILLION FLIGHT PRICES EACH DAY • ALGORITHMIC PRICE PREDICTIONS PROVIDING NOTIFICATIONS AND PURCHASE ADVICE TO TRAVELLERS
  11. 11. EVERYMUNDO GLOBAL REACHMASTERS OF DATA THE FOUR COMPONENTS OF DIGITAL POWER GLOBAL REACH
  12. 12. EVERYMUNDO • PAID SEARCH CAMPAIGNS IN 20+ LANGUAGES • PERFORMANCE LANDING PAGES IN 15+ LANGUAGES • LOCALIZED WEBSITE EDITIONS FOR 50+ COUNTRIES THE FOUR COMPONENTS OF DIGITAL POWER GLOBAL REACH
  13. 13. EVERYMUNDO TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA THE FOUR COMPONENTS OF DIGITAL POWER TECHNICAL AGILITY
  14. 14. EVERYMUNDO • AUTOMATED SYSTEMS MANAGING MILLIONS OF PRODUCT PAGES • REAL-TIME FARE AND SCHEDULING UPDATES AT MASSIVE SCALE THE FOUR COMPONENTS OF DIGITAL POWER TECHNICAL AGILITY
  15. 15. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA THE FOUR COMPONENTS OF DIGITAL POWER EXCEPTIONAL USER EXPERIENCE
  16. 16. EVERYMUNDO • FULLY OPTIMIZED MOBILE SITE & APP • INTUITIVE & FAST BOOKING PROCESS • USER-FRIENDLY, AUTOMATED ALERTS THE FOUR COMPONENTS OF DIGITAL POWER EXCEPTIONAL USER EXPERIENCE
  17. 17. EVERYMUNDO OWN THE CUSTOMER THE FOUR COMPONENTS OF DIGITAL POWER
  18. 18. EVERYMUNDO WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
  19. 19. EVERYMUNDO WHO CONVERTS BRAND POWER INTO DIGITAL POWER?
  20. 20. EVERYMUNDO WHO CONVERTS BRAND POWER INTO DIGITAL POWER? NOW IT’S YOUR TURN.
  21. 21. EVERYMUNDO INCREASE YOUR DIGITAL POWER: THE JOURNEY INCREASE YOUR DIGITAL POWER
  22. 22. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA MEASURE PRODUCTIZE AUTOMATE ENABLE INCREASE YOUR DIGITAL POWER THE JOURNEY
  23. 23. EVERYMUNDO MASTERS OF DATA MEASURE: ACCURATE DATA, ACTIONABLE INSIGHTS INCREASE YOUR DIGITAL POWER MEASURE
  24. 24. EVERYMUNDO MASTERS OF DATA MEASURE  DEFINE KPIs AND TRACKING
  25. 25. EVERYMUNDO ETC.  DEFINE KPIs AND TRACKING  PICK ONE MASTERS OF DATA MEASURE
  26. 26. EVERYMUNDO ETC.  DEFINE KPIs AND TRACKING  PICK ONE  TEST TEST TEST!!! MASTERS OF DATA MEASURE
  27. 27. EVERYMUNDO GLOBAL REACHMASTERS OF DATA MEASURE: ACCURATE DATA, ACTIONABLE INSIGHTS PRODUCTIZE: EVERY FLIGHT, EVERY LANGUAGE INCREASE YOUR DIGITAL POWER PRODUCTIZE
  28. 28. EVERYMUNDO A DEDICATED PAGE FOR . . . • EVERY DESTINATION / ORIGIN / ROUTE • EVERY LANGUAGE AND COUNTRY • ALL DEVICES GLOBAL REACH PRODUCTIZE
  29. 29. EVERYMUNDO GLOBAL REACH PRODUCTIZE EXAMPLE OF A MAJOR AIRLINE’S GLOBAL ONLINE VISIBILITY (ORGANIC SEARCH)
  30. 30. EVERYMUNDO EXAMPLE OF A MAJOR AIRLINE’S GLOBAL ONLINE VISIBILITY (ORGANIC SEARCH) KNOW WHAT’S POSSIBLE GLOBAL REACH PRODUCTIZE
  31. 31. EVERYMUNDO Typical Airline ~2,000 Pages Etihad (airTRFX®) 650,000 Pages+ Expedia.com 5.5 mil Pages+ Global Megacarrier (airTRFX®) 6 mil Pages+ GLOBAL REACH PRODUCTIZE
  32. 32. EVERYMUNDO TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA MEASURE: ACCURATE DATA, ACTIONABLE INSIGHTS PRODUCTIZE: EVERY FLIGHT, EVERY LANGUAGE AUTOMATE: PRICES, MESSAGE, UX INCREASE YOUR DIGITAL POWER AUTOMATE
  33. 33. EVERYMUNDO CLOUD-BASED BIG DATA STREAMING WEBSITE FRONT-END CONTROL VIA TAG MANAGEMENT TECHNICAL AGILITY AUTOMATE CLOUD-BASED BIG DATA STREAMING WEBSITE FRONT-END CONTROL VIA TAG MANAGEMENT
  34. 34. EVERYMUNDO CLOUD-BASED BIG DATA STREAMING WEBSITE FRONT-END CONTROL VIA TAG MANAGEMENT IT’S WHAT THE OTA’S ARE DOING NEXT WAVE OF NEW CUSTOMER ACQUISITION / CONVERSION TECHNICAL AGILITY AUTOMATE
  35. 35. EVERYMUNDO TECHNICAL AGILITY AUTOMATE
  36. 36. EVERYMUNDO TECHNICAL AGILITY AUTOMATE
  37. 37. EVERYMUNDO TECHNICAL AGILITY AUTOMATE
  38. 38. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE TECHNICAL AGILITYGLOBAL REACHMASTERS OF DATA MEASURE: ACCURATE DATA, ACTIONABLE INSIGHTS PRODUCTIZE: EVERY FLIGHT, EVERY LANGUAGE AUTOMATE: PRICES, MESSAGE, UX ENABLE: EASY TO BOOK ON ANY DEVICE (MOBILE, IBE) INCREASE YOUR DIGITAL POWER ENABLE
  39. 39. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE ENABLE
  40. 40. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE ENABLE
  41. 41. EVERYMUNDO EXCEPTIONAL USER EXPERIENCE ENABLE
  42. 42. EVERYMUNDO OWN THE CUSTOMER INCREASE YOUR DIGITAL POWER
  43. 43. EVERYMUNDO OWN THE CUSTOMER __EARN INCREASE YOUR DIGITAL POWER
  44. 44. EVERYMUNDO USE YOUR DIGITAL POWER EARN THE CUSTOMER PRICE / UVP PRECISION QUALIFIED TRAFFIC ACQUISITION ACQUIRE
  45. 45. EVERYMUNDO PRICE / UVP PRECISION QUALIFIED TRAFFIC ACQUISITION ACQUIRE USE YOUR DIGITAL POWER EARN THE CUSTOMER
  46. 46. EVERYMUNDO PRICE / UVP PRECISION CONTINUE THE MESSAGE FLIGHT SEARCH INITIATION QUALIFIED TRAFFIC ACQUISITION PERFORMANCE INFRASTRUCTURE ACQUIRE ENGAGE USE YOUR DIGITAL POWER EARN THE CUSTOMER
  47. 47. EVERYMUNDO PRICE / UVP PRECISION CONTINUE THE MESSAGE FLIGHT SEARCH INITIATION QUALIFIED TRAFFIC ACQUISITION PERFORMANCE INFRASTRUCTURE ACQUIRE ENGAGE USE YOUR DIGITAL POWER EARN THE CUSTOMER
  48. 48. EVERYMUNDO PRICE / UVP PRECISION CONTINUE THE MESSAGE FLIGHT SEARCH INITIATION ANONYMOUS DATA IS OK USER BEHAVIOR QUALIFIED TRAFFIC ACQUISITION PERFORMANCE INFRASTRUCTURE CONVERSION OPTIMIZATION ACQUIRE ENGAGE CONVERT USE YOUR DIGITAL POWER EARN THE CUSTOMER
  49. 49. EVERYMUNDO PRICE / UVP PRECISION CONTINUE THE MESSAGE FLIGHT SEARCH INITIATION ANONYMOUS DATA IS OK USER BEHAVIOR QUALIFIED TRAFFIC ACQUISITION PERFORMANCE INFRASTRUCTURE CONVERSION OPTIMIZATION ACQUIRE ENGAGE CONVERT USE YOUR DIGITAL POWER EARN THE CUSTOMER
  50. 50. EVERYMUNDO + Customer Lifetime Value USE YOUR DIGITAL POWER EARN THE CUSTOMER  OWN THE CUSTOMER
  51. 51. EVERYMUNDO THANK YOU COME VISIT US AT BOOTH 32

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