What is hub spot


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What is hub spot

  1. 1. HubSpotInbound Marketing Software
  2. 2. Inbound# Marketing & HubSpot
  3. 3. The way buyers discover &research products hasfundamentally changed 44% of direct mail is never opened 86% skip TV commercials 91% unsubscribe from emails 200million say “Do Not Call”
  4. 4. It’s time to transform your marketing into something people LOVEGet Found Online:Create valuable websitepages, blog articles andsocial media messagesoptimized to drivequalified leads toyour site. Your
  5. 5. It’s time to transform your marketing into something people LOVEGet Found Online: Understand YourCreate valuable website Buyers:pages, blog articles and Personalize yoursocial media messages marketing through aoptimized to drive deep understanding ofqualified leads to their needs to pull leadsyour site. through your sales funnel faster.
  6. 6. Context allows you to marry thebuyer to the right content at theright time does an exceptional job at this with its recommendation engine. . . Brian Halligan HubSpot CEO Dharmesh Shah HubSpot CTO
  7. 7. Context allows you to marry thebuyer to the right content at theright time . . . and now you can too with Optimized site pages, blog articles, landing pages, and social media messages Dynamic content that displays based on interests, contact information or buying stage Automated marketing emails and triggered workflowsYour Prospects Personalized, beautiful email marketing messages Powerful list segmentation to target your prospects Robust reporting and analytics to make data- driven decisions
  8. 8. A brief history on HubSpot Named #2 Fastest Growing Software Company Acquires 7,500+ 5,961 $32million in funding 3,855 Number ofHubSpot HubSpotfounded 1,150 Customers 317 3 48 2006 2007 2008 2009 2010 2011 2012
  9. 9. # Software Overview
  10. 10. KeywordsDiscover which keywords will bring the best organic traffic to your site andanalyze your paid search campaigns. • Track which keywords drive the best visitors & leads • View difficulty, current rank and search volume • Get recommendations for low-hanging fruit • Compare your rankings to competitors
  11. 11. Website ManagementTake control of your website with HubSpots integrated website managementsolution. • Build optimized pages for your site without a developer • Edit pages easily with our WYSIWYG editor • Choose from multiple templates • Integrate with your CTAs, contacts and social media accounts easily *Website Management is required with HubSpot Basi
  12. 12. BloggingCreate long-lasting marketing assets by publishing blog articles optimized toget found and generate leads. • Create content to develop your thought leadership and get found online • View detailed recommendations for improving your content as you type • Automatically publish to your social media accounts
  13. 13. Page PerformanceView recommendations in key SEO areas for optimizing your pages andgenerating quality inbound links. • See detailed SEO reports for each of your pages • Receive specific recommendations for improving your pages • View metrics on views ranked keywords, inboun d links, clicks, and social media
  14. 14. ProspectsIdentify which companies are visiting your site, what they’re viewing and howfrequently even before they fill out a form. • Drill-down into specific content, people and timeline reports • Receive daily visit reports to share with your team • Create filters to see only certain companies HubSpot Professional Only HubSpot Enterprise Only
  15. 15. Call To ActionBuild professional CTAs in minutes to convert your visitors into leads, completewith A/B testing. • Build CTAs or upload your own custom images • Display CTAs on your pages, blog posts and emails • Display Smart CTAs based on contact properties • A/B test and track results HubSpot Professional Only HubSpot Enterprise Only
  16. 16. Landing PagesCapture inbound leads through your website with landing pages that are easyto customize, A/B test, and track. • Build optimized landing pages in minutes without a developer • Choose from multiple templates • View detailed conversion analytics • Integrate with your CTAs, contacts and social media accounts easily • A/B test and track results HubSpot Enterprise Only
  17. 17. FormsCollect valuable information on your leads forsegmentation, personalization, and follow up by your sales team. • Build optimized forms with custom fields for collecting data on your leads • Hide fields if data has been captured previously • Set new lead notifications • Embed forms on any page • Sync your data with your CRM HubSpot Professional Only HubSpot Enterprise Only
  18. 18. Contacts DatabaseManage all of your contacts and leads in one, centralized database completewith robust profiles containing website, email, and social media history. • View detailed information on your leads, including engagement history • Integrate this data with your existing CRM • Create custom lead scoring • Receive lead re-visit notification HubSpot Professional Only HubSpot Enterprise Only
  19. 19. List ManagementTarget your leads by segmenting based on information they’ve given you andhow they’ve engaged with you for truly personalized marketing. • Segment your leads based on contact and engagement information • Create static and dynamic lists • Use your lists across HubSpot apps • Choose which leads get synced to Salesforce HubSpot Professional Only HubSpot Enterprise Only
  20. 20. Email MarketingSend personalized, beautiful emails that your prospects will look forward toreceiving and measure which messages are most effective. • Personalize your message, sender, and subject lines • View detailed email engagement analytics by individual contact • Choose from a variety of pre- tested templates • Optimize your content for search engines and social media sharing
  21. 21. Workflows AutomationTrigger email messages and activities within your contact records, CRM orother 3rd party software to automate your marketing strategies. • Trigger emails, actions in your Contacts database & webhooks • Create custom lead scoring • Move leads easily to different workflows and lists • View detailed engagement data HubSpot Professional Only HubSpot Enterprise Only
  22. 22. Marketing DashboardSee a snapshot of your marketing performance for your key metrics over timeand receive important HubSpot notifications. • Compare this month’s progress on key metrics to last month, 3- month average or this month last year • Get helpful recommendations for improving your marketing • Access your HubSpot apps and marketplace
  23. 23. SourcesAnalyze which of your marketing activities are driving the highest ROI in termsof visits, leads, and customers. • Track how your marketing is performing in terms of visitors, leads & customers • Measure the ROI of your marketing campaigns • Drill into detailed reports on your performance • Compare the effectiveness of your marketing channels
  24. 24. Conversion AssistsUnderstand which content on your site is most effective for helping visitorsbecome leads and customers. • View which pages are influential in driving lead and customer conversions • Filter to see your website pages, blog posts or landing pages • Learn what content to use to nurture your prospects through the sales funnel
  25. 25. Event AnalyticsTrack visitor activity on specific events on your site with detailed reports onvisitor history and progression. • Create custom events to track activities on and off your site • Integrate with your 3rd party sites like Twitter and ZenDesk • View Lifecycle reports to see first touch, last touch and assists reports for your events HubSpot Enterprise Only
  26. 26. Competitor AnalysisCompare how your marketing performance stacks up to your competitors’ onkey metrics over time. • Add up to 10 competitors to track and compare • View detailed Marketing Grader reports to measure your marketing • Track your progress over time across key metrics • Drill-down into what’s causing fluctuations in marketing performance
  27. 27. Salesforce IntegrationMaximize the power of HubSpot for your sales team through our out-of-the-boxintegration with Salesforce • Pass valuable lead intelligence to your sales team effortlessly • Edit lead information in HubSpot or Salesforce to keep your data in sync • Close the loop between marketing and sales data HubSpot Professional Only HubSpot Enterprise Only
  28. 28. HubSpot MarketplaceFind HubSpot-certified partners and apps to help you with contentcreation, design, social media, and integrations. Hire Service Professionals • View over 100 HubSpot Certified Partners • Get help with projects of any size • See ratings, reviews and samples to help you decide who’s best for you Add Apps & Integrations • View over 100 HubSpot Certified • View over 60 3rd-party applications Partners • Find apps to help you with content • See creation, marketing analytics, and ratings, reviews SEO and samples for • Download common CRM integrations each • Get as little or as much help as you need with different Get Themes & Templates aspects of • View custom templates for inbound marketing email, landing pages, and site pages • Get templates designed by HubSpot-certified partners • Download designs and get started immediately
  29. 29. HubSpot APIsConnect HubSpot with your existing systems through our developerAPIs, complete with live documentation, forums, and developer blog. • Integrate HubSpot using our APIs • Get sample code for different development languages • Get help through our developer forum, blog, and documentation library . . . plus many, many more. HubSpot Professional Only HubSpot Enterprise Only
  30. 30. HubSpot Training & ConsultingAccess our world-class team of consultants, training resources, and supportengineers to ensure your ongoing success. • Attend group or one-on-one consulting sessions based on your HubSpot package • Access our help documentation library and customer forums • Work with a dedicated support rep to get you set up on HubSpot HubSpot Professional Only HubSpot Enterprise Only
  31. 31. HubSpot SupportTalk with a HubSpot Support rep by phone or online to get the technicalassistance that you need. • Get connected with a helpful, knowledg eable support rep based out of our Cambridge, MA office • Use live chat directly in the HubSpot app • Access screen sharing to get your issue resolved quickly
  32. 32. We’re here to help you succeedwith inbound marketing.
  33. 33. What is HubSpot?FTWARE + METHODOLOGY +TRAINING, NO IT REQUIRE Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Get Leads Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Send your leads automated emails to drive them along your Customers buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
  34. 34. HubSpot All-In-One MarketingCampaigns n Offer Y Analyze F Landing Page CONTACT w Social S M Email Media f t Lead Blog Nurturing