Your Social Media Brand


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Watching out for your personal brand and balancing it with the company's brand can be challenging. This presentation to the Young Professionals Association of Louisville and Social Media Club gives pointers on managing and building a responsible personal brand online.

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Your Social Media Brand

  1. 1. Personal Branding Your Social Media Brand Jason Falls YPAL & Social Media Club Louisville Louisville, Ky. September 15, 2009
  2. 3. <ul><li>Helps You Get Jobs </li></ul><ul><li>Helps You Get Clients/Customers </li></ul><ul><li>Leads To Personal & Professional Opportunity </li></ul><ul><li>Protects Your Reputation </li></ul>
  3. 4. How Do You Establish Yours? <ul><li>Discover Your Brand </li></ul><ul><ul><li>What sets you apart? </li></ul></ul><ul><ul><li>What do you want to set you apart? </li></ul></ul><ul><ul><li>What will make you happy? </li></ul></ul>
  4. 5. Key Elements of Personal Branding <ul><li>A strong personal value statement </li></ul><ul><li>A plan to differentiate your brand from the competition </li></ul><ul><li>A powerful marketing strategy </li></ul><ul><li>Dan Schawbel, Me 2.0 </li></ul>
  5. 6. Activate Your Brand <ul><li>Actions </li></ul><ul><li>Resume </li></ul><ul><li>Social Profiles </li></ul><ul><li>Images/Avatars </li></ul><ul><li>Videos </li></ul><ul><li>It All Leads To SERPs </li></ul>
  6. 7. How To Grow Your Brand <ul><li>Be Bold </li></ul><ul><li>Be Nice </li></ul><ul><li>Be Real </li></ul><ul><li>Be Involved </li></ul><ul><li>Be Available </li></ul>
  7. 8. Proof <ul><li>First 5 Pages of Google </li></ul><ul><li>All but 5 entries on first 5 pages of Yahoo </li></ul><ul><li>Jason Falls – Politician in North Carolina </li></ul><ul><li>Jason Falls – Movie blogger </li></ul><ul><li>Damn Metallica bass player is clumsy </li></ul>
  8. 9. Network On- and Off-Line <ul><li>Fish Where The Fish Are </li></ul><ul><ul><li>Blogs of others in your field </li></ul></ul><ul><ul><li>Local voices in your space </li></ul></ul><ul><ul><li>Clients, Customers, Potential Employers </li></ul></ul><ul><li>Never Underestimate The Value Of Face-To-Face </li></ul><ul><ul><li>Professional Organizations </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>You’re Always “On” </li></ul></ul>
  9. 10. What’s The Negative? <ul><li>Keep Your Ego In Check </li></ul><ul><li>Company vs. Personal Time </li></ul><ul><li>Company vs. Personal Benefit </li></ul><ul><ul><li>There’s A Difference Between Empowerment And Power </li></ul></ul><ul><li>Your Brand Isn’t The Only One </li></ul>
  10. 11. Consider The Company <ul><li>2009 Deloitte Survey </li></ul><ul><ul><li>60% of executives say they have right to know </li></ul></ul><ul><ul><li>53% of employees say social networking not an employer’s concern. </li></ul></ul><ul><ul><li>30% never consider what their boss or customers might think before posting </li></ul></ul><ul><ul><li>74% believe activity make it easier to damage a company’s reputation </li></ul></ul><ul><ul><li>17% of executives have a program dedicated to monitoring and mitigating </li></ul></ul><ul><ul><li>24% have formal guidelines for the use of social media among their people. </li></ul></ul>
  11. 12. Your Next Job Is At Stake <ul><li>2009 Jump Start Social Media Study </li></ul><ul><ul><li>75% of hiring managers research job candidates on LinkedIn </li></ul></ul><ul><ul><li>48% look at Facebook pages </li></ul></ul><ul><ul><li>26% read candidate’s Twitter streams </li></ul></ul><ul><ul><li>66% start looking for candidates on LinkedIn </li></ul></ul><ul><ul><li>23% start looking for candidates on Facebook </li></ul></ul><ul><ul><li>16% start looking on Twitter </li></ul></ul>
  12. 13. Let’s Connect Jason Falls Principal Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.619.3285 Web:
  13. 14. Jason’s Wallpaper