YMCA Marketing & IT Keynote

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Jason Falls's opening keynote from the 2011 YMCA Marketing and IT Conference. Kansas City, Mo.

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YMCA Marketing & IT Keynote

  1. 1. Y-SOCIALThe New Era of Marketing for YMCAs October 3, 2011 Kansas City, Mo.
  2. 2. People are Running From This Image: Caption
  3. 3. They Want This Image: Caption
  4. 4. Where is it taking us? Image: Ra2 Studio - Shutterstock.com
  5. 5. It’s Not About TechnologySocial Networks are made of people,not organizations. Communications there is personal.
  6. 6. What does that mean? iSotckphoto
  7. 7. How Do We Do Market?•Purposefully avoid pitching•Illustrate your expertise, not your catalog•Over share that of others•Designate a channel for buyers only•Offer to inform or help “if they’re interested”•Be confident that you offer value•Make the conversation about them social media explorer | AcuSport Dealer Show
  8. 8. We Must Build Trust Image: Caption
  9. 9. But don’t forget ...When you add the word“marketing” to the phrase “social media” you’re talking about business! social media explorer | AcuSport Dealer Show
  10. 10. What Social Media Can Do•Improve branding and awareness•Protect and improve reputation•Extend public relations•Build community or advocacy•Increase customer satisfaction•Harvest research & development•Drive sales or leads social media explorer | AcuSport Dealer Show
  11. 11. What does this mean for the Y? Image: Caption
  12. 12. Produce Great Content Matt Callow - Shutterstock.com
  13. 13. How Do I Do It? • Define who you want to reach • Define why you want to reach them • Define what you’ll say • Define how you’ll reach them social media explorer | AcuSport Dealer Show
  14. 14. What You Can Do • Learn what the tools/platforms can do • Research what your target audiences are doing online • Develop ways to add value to that online experience • Present clear calls-to-action that drive your business metrics social media explorer | AcuSport Dealer Show
  15. 15. What about ROI? Image: Caption
  16. 16. What Social Media Can Do•Improve branding and awareness•Protect and improve reputation•Extend public relations•Build community or advocacy•Increase customer satisfaction•Harvest research & development•Drive sales or leads social media explorer | AcuSport Dealer Show
  17. 17. Better Question:Customer
Sa,sfac,on
Scores New
Product
Ideas Higher
Search
Engine
Results Higher
Q‐Scores More
Subscribers Higher
Reten,on
Rate What
do
I
get
in
return? More
Online
Media
Coverage Lower
Cost‐Per
Lead Lower
Call
Center
Costs Website
Traffic Faster
Response
Times social media explorer | AcuSport Dealer Show
  18. 18. My challenge to you ... Become a content and engagement resource to your audience online ... As you are a physical and programming one offline. social media explorer | AcuSport Dealer Show
  19. 19. Thank You! ENGAGESocialMediaExplorer.com LEARNExploringSocialMedia.com READNoBullshitSocialMedia.com social media explorer | AcuSport Dealer Show

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