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Social Media & Family Literacy


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Jason Falls's National Conference on Family Literacy presentation, "Social Media and Family Literacy," presented March 1 and 2, 2009 in Orlando, Fla.

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Social Media & Family Literacy

  1. 1. Social Media & Family Literacy Promote The Cause Increase Outreach Enhance Productivity
  2. 2. What is Social Media? <ul><li>Technology? </li></ul><ul><ul><li>Computer software and tools </li></ul></ul><ul><ul><ul><li>Blogs, Widgets, Wikis, Podcasts, Social Networks, Micro-blogging, Streaming Video, Tagging </li></ul></ul></ul><ul><ul><li>Most no more complicated than your email software </li></ul></ul><ul><ul><li>Many if not most are FREE! </li></ul></ul>
  3. 3. What is Social Media? <ul><li>Way To Communicate </li></ul><ul><ul><li>Those tools are an avenue to your audience </li></ul></ul><ul><ul><li>Consumers aren’t using media as much </li></ul></ul><ul><ul><li>They’re relying on each other for referrals, including causes to support and where to donate </li></ul></ul><ul><ul><li>Social Media is a one-to-one communications channel between you and them </li></ul></ul><ul><ul><li>It’s also an observation deck for conversations </li></ul></ul>
  4. 4. Why Should We Care? <ul><li>Effective Way To Promote Your Cause </li></ul><ul><li>Increases Outreach To Your Audience </li></ul><ul><li>Enhance Your Productivity </li></ul>
  5. 5. Promote The Cause <ul><li>Listen to Conversations </li></ul><ul><li>Participate in Conversations </li></ul><ul><li>Become and Expert Advocate On-Line </li></ul><ul><li>Raise Awareness & Develop Resources </li></ul>
  6. 6. Listen To Conversations <ul><li>Search </li></ul><ul><li>Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>RSS </li></ul>
  7. 7. Participate In Conversations <ul><li>Comment on relevant blogs </li></ul><ul><li>Participate on relevant forums & message boards </li></ul><ul><li>Join conversations on Twitter </li></ul><ul><li>Participate in Facebook groups </li></ul>
  8. 8. Become An Expert Advocate <ul><li>Start a blog </li></ul><ul><ul><li>Push your message </li></ul></ul><ul><ul><li>Makes you a go-to resource </li></ul></ul><ul><li>Twitter to share content/ideas </li></ul><ul><li>Engage on Social Networks </li></ul>
  9. 9. Raise Awareness & Develop Resources <ul><li>Facebook Causes </li></ul><ul><li>Fund-Raising </li></ul><ul><ul><li>ChipIn </li></ul></ul><ul><ul><li>First Giving </li></ul></ul><ul><li>Crowsource Expertise </li></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul>
  10. 10. Increase Outreach To Your Audience <ul><li>Is Our Audience There (Yes) </li></ul><ul><li>Be Familiar With Their Comfort Zone </li></ul><ul><li>Participate Where They Play </li></ul><ul><li>Communicate For Their Interests & Aptitudes </li></ul>
  11. 11. Is Our Audience There? <ul><li>93% youth, 94% parents online 1 </li></ul><ul><li>64% on-line teens (12-17) have participated on social sites 1 </li></ul><ul><li>59% on-line teens have shared ALL of the following 2 : </li></ul><ul><ul><li>Artwork (videos, photos, stories) </li></ul></ul><ul><ul><li>Blogs or Webpages for Member Groups </li></ul></ul><ul><ul><li>Online Journals or Personal Blogs </li></ul></ul><ul><ul><li>Personal Webpage </li></ul></ul><ul><ul><li>Remixed Content </li></ul></ul><ul><li>1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007 </li></ul>
  12. 12. Is Our Audience There? <ul><li>45% Youth 7-17 in <$15K households have computer at home (2003) 1 </li></ul><ul><li>52% of connected families go online together for shared experiences 2 </li></ul><ul><li>Lower income youth download more study guides 1 </li></ul><ul><li>Lower income youth more apt to visit conversational sites to express opinions 1 </li></ul><ul><li>80% of households in demo own game systems 1 </li></ul><ul><li>94% of parents present when video games bought 3 </li></ul><ul><li>63% teens, 89% parents have cell phones 2 </li></ul><ul><li>1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts </li></ul>
  13. 13. Is Our Audience There? <ul><li>56% low-income Hispanics are on-line 1 </li></ul><ul><li>78% English-dominant; 76% Bilingual; 32% Spanish-dominant 1 </li></ul><ul><li>59% of Latino adults have cell phones; 49% w/text 1 </li></ul><ul><li>Hispanic audience share growing 2X U.S. 1 </li></ul><ul><li>Low-Income Hispanics 2 </li></ul><ul><ul><li>5 of top 10 Websites are Social Media Sites </li></ul></ul><ul><ul><li>4 of top 10 are search sites </li></ul></ul><ul><ul><li>Other is Univision </li></ul></ul><ul><ul><li>No. 1 is MySpace (1.1 million Hispanics there) </li></ul></ul><ul><li>1 – Pew Hispanic Center, March 2007; 2 – Quantcast 2009 </li></ul>
  14. 14. Is Our Audience There? <ul><li>Low-Income w/Children 1 </li></ul><ul><ul><li>4 of top 10 Websites are Social Media Sites </li></ul></ul><ul><ul><li>Other 6 of top 10 are search/ISP sites </li></ul></ul><ul><ul><li>MySpace No. 3; YouTube No. 4; Facebook No. 8 </li></ul></ul><ul><li>Low-Income Minorities w/Children 1 </li></ul><ul><ul><li>6 of top 10 Websites are Social Media Sites </li></ul></ul><ul><ul><li>Other 4 of top 10 are search/ISP sites </li></ul></ul><ul><ul><li>MySpace No. 1; YouTube No. 4; Facebook No. 9 </li></ul></ul><ul><li>1 – Quantcast 2009 </li></ul>
  15. 15. Be Familiar With Their Comfort Zone <ul><li>MySpace, YouTube, Facebook </li></ul><ul><li>Also enjoy gaming (forums) </li></ul><ul><li>More importantly, be in the culture of communicating in context of the social web </li></ul>
  16. 16. Communicate For Their Interest/Aptitude <ul><li>Web Video </li></ul><ul><li>Podcasting </li></ul><ul><li>Texting </li></ul>
  17. 17. Enhance Your Productivity <ul><li>Surf the web faster and smarter </li></ul><ul><li>Distribute information faster to more people </li></ul><ul><li>Other tools to make your life easier </li></ul>
  18. 18. Surf The Web Faster & Smarter
  19. 19. Surf The Web Faster & Smarter
  20. 20. Surf The Web Faster & Smarter
  21. 21. Distribute Information Faster & Wider <ul><li>1,200 Visitors/Month </li></ul><ul><li>325+ RSS Subscribers </li></ul><ul><li>1,600 Visitors Last Month </li></ul><ul><li>52% of traffic from referring sites </li></ul><ul><li>Front page of, frequent activity from StumbleUpon & Twitter </li></ul>
  22. 22. Other Tools
  23. 23. Let’s Connect Jason Falls V.P., Director of Interactive & On-Line Communications Doe-Anderson [email_address] Twitter: @JasonFalls 502.815.3257