SME Digital Power Panel SocialTV | The Battle of 3 Screens        Brought to you by   SME Digital and SocialToaster
Our PanelistsAnn Glenn                  Gabe Goodwin                 Jamie KennedyDirector of Social Media   Director Prod...
Our Panelists                             Submit Your Questions To Be                            Entered To Win A Copy of ...
The SME Team           Jason Falls                Nichole Kelly           Moderator                  Girl Behind the      ...
Background2012 – When TV Went Social   Super Bowl    ▪ 2.1 million online viewers    ▪ 12,233 tweets per second   Grammy...
TweetableSocialTV Stats  A 9% increase in buzz equates to 1%increase in ratings.  -@NeilsenWire via    @jasonfalls #smedig...
TweetableSocialTV Stats 18-24 year olds watch 27% of all online videos.            -@NeilsenWire via              @jasonfa...
TweetableSocialTV Stats 27% of all social networking visitors are  18-24 years old. -@NeilsenWire via    @jasonfalls #smed...
TweetableSocialTV Stats 40% of smartphone and tablet users usethem while watching TV daily, according to @NielsenWire     ...
TweetableSocialTV Stats      19% say they search for product   information.           13% say they        search for coupo...
TweetableSocialTV Stats  43% of ipad owners are using it “all” or   “most” of the time while watching TV               @Ni...
TweetableSocialTV Stats41% of ipad users look up info, post andchat about what they are watching on TV            @Nielsen...
TweetableSocialTV Stats42% of smartphone and tablet users visitsocial networking sites while watching TV             @Niel...
TweetableSocialTV Stats71% of people have seen a social update about a TV show. 17% watched a show  because of it. via @TV...
TweetableSocialTV StatsTools like @shazam @viggle @getglue&@socialtoaster are changing the #socialtv            game #smed...
TweetableSocialTV Stats   Analytics tools like @TrendrrTV   @Social_Guide @BlueFinLabs@NetInsights& @NetBase rock #socialt...
TweetableSocialTV Stats    Awesome! @ESPN_FirstTake won  Synopsis Sports Media Award for their   #WhenSkipMeetsTebow campa...
Questions   Thanks to our                         Submit Your                                       Questions To Be     Sp...
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SME Digital Power Panel - Social TV

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Slides from the Social Media Explorer SME Digital Power Panel Discussion on Aug. 22, 2012.

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  • Covers shall be full bleed all black.
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  • We’re using Franklin Gothic URW Condensed Font. The bullet point color is Web Color #368fbb and is the blue from the SME logo.
  • We’re using Franklin Gothic URW Condensed Font. The bullet point color is Web Color #368fbb and is the blue from the SME logo.
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  • Images should have drop-shadows to provide texture.
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  • Images should have drop-shadows to provide texture.
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  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • Images should have drop-shadows to provide texture.
  • We’re using Franklin Gothic URW Condensed Font. The bullet point color is Web Color #368fbb and is the blue from the SME logo.
  • SME Digital Power Panel - Social TV

    1. 1. SME Digital Power Panel SocialTV | The Battle of 3 Screens Brought to you by SME Digital and SocialToaster
    2. 2. Our PanelistsAnn Glenn Gabe Goodwin Jamie KennedyDirector of Social Media Director Production Social Director of Social StratSony Pictures Media Integration The Balancing Act on LTwitter: @urlgrl ESPN Twitter: @JamieCKenn Twitter: @GabeTheWPTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    3. 3. Our Panelists Submit Your Questions To Be Entered To Win A Copy of Social TVStacey ShepatinCo-author of Social TVSenior Vice President at HillHollidayTwitter: @bosmediacontentTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    4. 4. The SME Team Jason Falls Nichole Kelly Moderator Girl Behind the CEO Curtain Social Media Explorer President Twitter: @JasonFalls SME Digital Twitter: @Nichole_KellyTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    5. 5. Background2012 – When TV Went Social  Super Bowl ▪ 2.1 million online viewers ▪ 12,233 tweets per second  Grammy’s ▪ 10,901 tweets per second when Adele won record of the yearTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent ▪ “Grammys” mentioned in over @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    6. 6. TweetableSocialTV Stats A 9% increase in buzz equates to 1%increase in ratings. -@NeilsenWire via @jasonfalls #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    7. 7. TweetableSocialTV Stats 18-24 year olds watch 27% of all online videos. -@NeilsenWire via @jasonfalls #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    8. 8. TweetableSocialTV Stats 27% of all social networking visitors are 18-24 years old. -@NeilsenWire via @jasonfalls #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    9. 9. TweetableSocialTV Stats 40% of smartphone and tablet users usethem while watching TV daily, according to @NielsenWire #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    10. 10. TweetableSocialTV Stats 19% say they search for product information. 13% say they search for coupons or deals. #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    11. 11. TweetableSocialTV Stats 43% of ipad owners are using it “all” or “most” of the time while watching TV @NielsenWire #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    12. 12. TweetableSocialTV Stats41% of ipad users look up info, post andchat about what they are watching on TV @NielsenWire #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    13. 13. TweetableSocialTV Stats42% of smartphone and tablet users visitsocial networking sites while watching TV @NielsenWire #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    14. 14. TweetableSocialTV Stats71% of people have seen a social update about a TV show. 17% watched a show because of it. via @TVGuide survey #smedigital #socialtvTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    15. 15. TweetableSocialTV StatsTools like @shazam @viggle @getglue&@socialtoaster are changing the #socialtv game #smedigitalTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    16. 16. TweetableSocialTV Stats Analytics tools like @TrendrrTV @Social_Guide @BlueFinLabs@NetInsights& @NetBase rock #socialtv stats #smedigitalTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    17. 17. TweetableSocialTV Stats Awesome! @ESPN_FirstTake won Synopsis Sports Media Award for their #WhenSkipMeetsTebow campaign #socialtv #smedigitalTweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV
    18. 18. Questions Thanks to our Submit Your Questions To Be Sponsor Entered To Win A Copy of Social TVwww.socialtoaster.Tweet The Awesome! @urlgrl @GabeTheWP @JamieCKennedy @bosmediacontent @JasonFalls @Nichole_Kelly #SMEDigital #SocialTV

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