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Thinking Social
Strategically
SOCIAL MEDIA ROCKSTAR EVENT | SEPTEMBER 19, 2013
Think Strategically
50,000-foot View
What Social Media Can Do
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Ser...
Branding & Awareness
Protect Your Reputation
Building Community
Enhance Customer Service
Facilitate Research & Development
Drive Sales or Leads
What do you WANT it to do for YOU?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Cu...
What do you want Social Media to do?
What do they want it to do?
Sales Revenue Cost
Think about the audience ...
= Passive, Non-Committal
= Intentional
Pre-Disposed to Buy
Think about their mindset ...
= People I Know
= People I Don’t Know
= People I Work With
= People Near Me
= Weird People
Why are they here?
= See grandkids
= Follow news/celebrity
= Secretly job search
= Who the hell knows?
= Watch Weird People
Content Service Consistency
What about ROI?
▪ Enhance Branding & Awareness
▪ Protect Your Reputation
▪ Build Community
▪ Enhance Customer Service
▪ Fa...
What	
  do	
  I	
  get	
  in	
  return?
Customer	
  Sa,sfac,on	
  Scores
Higher	
  Search	
  Engine	
  Results
New	
  Prod...
What can it do?
What do I want it to do?
How will we measure success?
What	
  the	
  purists	
  say	
  ...Social Media Explorer
socialmediaexplorer.com
@JasonFalls
Damn Handsome
@Nichole_Kelly...
Thinking Social Strategically
Thinking Social Strategically
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Jason Falls's strategy presentation from the Social Media Rockstars Event in Redwood Falls, Minnesota.

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Thinking Social Strategically

  1. 1. Thinking Social Strategically SOCIAL MEDIA ROCKSTAR EVENT | SEPTEMBER 19, 2013
  2. 2. Think Strategically
  3. 3. 50,000-foot View
  4. 4. What Social Media Can Do ▪ Enhance Branding & Awareness ▪ Protect Your Reputation ▪ Build Community ▪ Enhance Customer Service ▪ Facilitate Research & Development ▪ Drive Sales or Leads
  5. 5. Branding & Awareness
  6. 6. Protect Your Reputation
  7. 7. Building Community
  8. 8. Enhance Customer Service
  9. 9. Facilitate Research & Development
  10. 10. Drive Sales or Leads
  11. 11. What do you WANT it to do for YOU? ▪ Enhance Branding & Awareness ▪ Protect Your Reputation ▪ Build Community ▪ Enhance Customer Service ▪ Facilitate Research & Development ▪ Drive Sales or Leads
  12. 12. What do you want Social Media to do? What do they want it to do?
  13. 13. Sales Revenue Cost
  14. 14. Think about the audience ... = Passive, Non-Committal = Intentional Pre-Disposed to Buy
  15. 15. Think about their mindset ... = People I Know = People I Don’t Know = People I Work With = People Near Me = Weird People
  16. 16. Why are they here? = See grandkids = Follow news/celebrity = Secretly job search = Who the hell knows? = Watch Weird People
  17. 17. Content Service Consistency
  18. 18. What about ROI? ▪ Enhance Branding & Awareness ▪ Protect Your Reputation ▪ Build Community ▪ Enhance Customer Service ▪ Facilitate Research & Development ▪ Drive Sales or Leads
  19. 19. What  do  I  get  in  return? Customer  Sa,sfac,on  Scores Higher  Search  Engine  Results New  Product  Ideas Lower  Cost-­‐Per  Lead Lower  Call  Center  Costs More  Online  Media  Coverage More  Subscribers Faster  Response  Times Faster  Response  Times Website  Traffic Higher  Reten,on  Rate Increased  Posi,ve  Men,ons
  20. 20. What can it do? What do I want it to do? How will we measure success?
  21. 21. What  the  purists  say  ...Social Media Explorer socialmediaexplorer.com @JasonFalls Damn Handsome @Nichole_Kelly CEO, Rocks the Awesome Strategy & Execution Agency & Firm Training Social Domination Tour Measurement & ROI Focus
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    Oct. 5, 2013
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    Sep. 25, 2013
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    Sep. 21, 2013
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    Sep. 21, 2013

Jason Falls's strategy presentation from the Social Media Rockstars Event in Redwood Falls, Minnesota.

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