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Email Content Strategies

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Megan Feltes and Casey McCormick of Emma's slides from the Exploring Social Media Business Summit in Toledo, Ohio, May 18.

Published in: Business, Technology
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Email Content Strategies

  1. 1. <ul><li>Wonder Twin Powers, Activate! </li></ul>Email Marketing Social Media: • • • • • • • • • • • • • • • • • • • • • • • • • • • • & presented by Megan Feltes & Casey McCormick [email_address] | [email_address]
  2. 2. <ul><li>Do I have to choose? </li></ul>Social or Email? 1
  3. 5. Courtesy: xkcd.com
  4. 6. Courtesy: xkcd.com
  5. 8. Video Killed The Radio Star, right?
  6. 9. Email Social vs
  7. 10. X Email Social vs
  8. 11. Email Social &
  9. 12. • • • • • • • • • • • • • • • • • • • • • • • • • Email Social Ubiquitous Influential Rich and detailed Short and accessible Segmentable Conversational Database-driven Community-driven Design & brand focused Quick to publish Measurable Transparent &
  10. 15. <ul><li>Online communications style </li></ul>Teamwork 2
  11. 19. <ul><li>Get your message out there </li></ul>Content Strategy 3
  12. 20. Retain customers
  13. 21. Drive sales
  14. 22. Increase site traffic
  15. 23. Engage readers
  16. 24. Build a community
  17. 25. <ul><li>Um, tomorrow </li></ul>7 Things to Do 4
  18. 26. 1. Check your replies
  19. 27. 2. Encourage your recipients to share your content
  20. 28. 3. Invite readers to find you other places
  21. 29. 4. Tweet a link to sign up for your emails
  22. 30. 5. Tweet or post your email content
  23. 31. 6. Add your email signup form to your blog
  24. 32. 7. Build anticipation by previewing upcoming email content
  25. 33. What works for you?
  26. 34. Thanks! <ul><li>Begin the brilliantly insightful Q&A now. </li></ul>www.myemma.com @emmaemail myemma.com/blog No calculus questions, please. Megan Feltes & Casey McCormick [email_address] | [email_address] • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

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