Doe Anderson Summer Intern Presentation


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The Doe-Anderson 2008 Summer Interns agency presentation on their work with the Special Olympics of Kentucky.

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Doe Anderson Summer Intern Presentation

  1. 1. Special Olympics Kentucky Building brands by creating brand enthusiasts. Summer 2008 Brand Initiatives Lisa D. Becher Zachary A. Grimes Lorin L. Isaacs
  2. 3. The Brand It will change you inside and out
  3. 4. The Client <ul><li>Non profit organization whose mission is to provide training and athletic competition for individuals with intellectual disabilities. </li></ul><ul><li>2.5 million participants worldwide competing in 30 Olympic sports </li></ul><ul><li>Pro Bono account at Doe since Summer 2006 </li></ul><ul><li>Relationship between agency and client remains strong </li></ul>
  4. 5. The Priorities <ul><li>Develop new brand fundraiser </li></ul><ul><li>Revamp and reorganize Web site. </li></ul><ul><li>Rebrand Get in the Game program. </li></ul>
  5. 6. Special Olympics Fundraiser <ul><li>Priority One </li></ul>
  6. 7. Goals <ul><li>Raise awareness </li></ul><ul><li>Increase participation </li></ul><ul><li>Position fundraiser in the mind of consumers as a fun and exciting event for everyone to enjoy </li></ul>
  7. 8. Deliverables <ul><li>Name and Logo </li></ul><ul><li>Kickoff Invitation </li></ul><ul><li>Brochure </li></ul><ul><li>Poster </li></ul><ul><li>T-shirt </li></ul><ul><li>Hat </li></ul><ul><li>Handbook Cover </li></ul><ul><li>Transit Shelter Ad </li></ul>
  8. 9. Big Brown Truck Pull Credits: Don Reibert, Bill Connelly, Jason Fotter
  9. 10. Promotional Materials <ul><li>Big Brown Truck Pull </li></ul>
  10. 11. Kickoff Invitation (Front) (Back) Credits: Kevin Price, Bill Connelly, Jay Davis, Jason Fotter
  11. 12. UPS Truck Pull Promotional Materials
  12. 13. Web Initiatives <ul><li>Priority Two </li></ul>
  13. 14. <ul><li>Create new look for site </li></ul><ul><li>Improve navigation </li></ul><ul><li>Content management system </li></ul>Goals
  14. 15. <ul><li>Hard to navigate </li></ul><ul><li>Content-driven </li></ul><ul><li>Inconsistent </li></ul><ul><li>Outdated design </li></ul><ul><li>Overwhelming </li></ul>Current Site
  15. 16. Current Site Map
  16. 17. Revised Site Map
  17. 18. Future Site <ul><li>Consistent message </li></ul><ul><li>Simple layout </li></ul><ul><li>Informative </li></ul><ul><li>Intriguing </li></ul><ul><li>Inspirational </li></ul>
  18. 19. Recommendations <ul><li>Improve navigation through suggested site map </li></ul><ul><li>Include search function </li></ul><ul><li>Content management </li></ul><ul><li>Content priority layout </li></ul>
  19. 20. Get in the Game <ul><li>Priority Three </li></ul>
  20. 21. About Get in the Game <ul><li>One-hour information session, not a fundraising event </li></ul><ul><li>All sessions attended by one athlete or family member to share experiences </li></ul><ul><li>Free and open to public </li></ul><ul><li>Limited to 15 people per session </li></ul><ul><li>Sessions held at Hoops and Churchill Park School </li></ul>
  21. 22. Goals <ul><li>Revise Get in the Game Logo </li></ul><ul><li>Develop personal and general Get in the Game invites </li></ul><ul><li>Revamp Get in the Game page on Web site </li></ul>
  22. 23. Promotional Material
  23. 24. Recommendations <ul><li>Revise Get in the Game Logo </li></ul><ul><li>Explore media outlets to raise program awareness </li></ul><ul><li>Create personal and general invites for the Get in the Game program </li></ul>
  24. 25. Brand Recap <ul><li>Summary </li></ul>
  25. 26. The Brand Recap <ul><li>Developed new fundraiser and delivered promotional materials </li></ul><ul><li>Thorough Web diagnostic of existing site </li></ul><ul><li>Get in the Game </li></ul><ul><li>Moving the brand forward </li></ul>