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State of Search Marketing - 2018 in Brief

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Presentation of talking points given during Marketing Week for the American Marketing Association. Provides you with a good overview of the current state of search marketing, specifically organic search. Where we have been, what is most current, and where are things headed. Tips along the way on how to take action now and stay ahead of the curve.

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State of Search Marketing - 2018 in Brief

  1. 1. STATE OF SEARCH 2018 in brief @dodgejd jason@blacktruckmedia.com
  2. 2. SEARCH ENGINES Then & Now
  3. 3. THEN
  4. 4. Knowledge Panels Local Pack Featured Snippet Related Questions Videos Top News Sources NOW
  5. 5. GOOGLE TURNS 20
  6. 6. “Organize the world’s information and make it universally accessible and useful. -Google Circa 1995
  7. 7. 2 TRILLION SEARCHES PER YEAR Average of 3.5 Billion Searches Each Day
  8. 8. 2 TRILLION SEARCHES PER YEAR Average of 3.5 Billion Searches Each Day 16% Of Those Google Has Never Seen - Each Day
  9. 9. DISRUPTION Google - The Answer Engine
  10. 10. EXPERIENCE SHIFTS Is Anybody Safe?
  11. 11. SEO IS DEAD, RIGHT? Far from it…
  12. 12. SEO IS DEAD, RIGHT? SEO HAS EVOLVED
  13. 13. Via Britney Muller
  14. 14. Via Britney Muller
  15. 15. WHAT CAN YOU DO? Focus On The Human-Factor
  16. 16. SECURITY HTTP to HTTPS or HTTP/2
  17. 17. PERFORMANCE It’s Time To Speed Up The Web
  18. 18. USER EXPERIENCE Don’t Make Them Think
  19. 19. KEYWORDS CONTENT Keyword Themes & Authoritative Content
  20. 20. E.A.T. Expertise, Authoritativeness, Trustworthiness Via Google Quality Rater Guidelines
  21. 21. Y.M.Y.L. Your Money, Your Life
  22. 22. VOICE SEARCH We’re Not Quite There… Yet
  23. 23. NATURAL LANGUAGE Write For Humans
  24. 24. THANK YOU! @dodgejd jason@blacktruckmedia.com

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