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Social Media Strategies That Impact Your Bottom Line & Create Lasting Relationships

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Presented at the AutoWares TechExpo 2019 event. This presentation was delivered in a 50 minute format for individuals in the automotive service industries such as auto body, service centers and aftermarket parts distribution. Focus of this presentation centers around how social media can be used to reach both the aging population of car buyers and owners, as well as a younger demographic that is seeking these services actively online.

Published in: Automotive
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Social Media Strategies That Impact Your Bottom Line & Create Lasting Relationships

  1. 1. Social Media Strategies That Impact Your Bottom Line and Create Lasting Relationships Jason Dodge Founder – BlackTruck Media + Marketing @dodgejd
  2. 2. Key Takeaways ● Be The Local Resource ● Reviews are The New Word Of Mouth ● Social Advertising Primer ● Evaluating & ROI
  3. 3. Industry Trends
  4. 4. 12.1 Years Average age of light vehicles in U.S.
  5. 5. 12
  6. 6. Marketing Land
  7. 7. 69% American Adults
  8. 8. Social Media Today
  9. 9. Social Media Today
  10. 10. 1. Be The Local Resource Educate The Audience
  11. 11. Dominant Channel Players If a person spends 2 hours on social media everyday, where do you focus?
  12. 12. 2 Billion Users on Facebook
  13. 13. 1 Billion Active Monthly Users
  14. 14. 1.8 Billion Active Monthly Users
  15. 15. 336 Million Active Monthly Users
  16. 16. Slow Down Pump The Brakes
  17. 17. 467 Million Active Monthly Users
  18. 18. 2. Reviews, The New Word of Mouth Cultivate & Communicate
  19. 19. “81% of customers are researching online before they make a purchase decision.
  20. 20. “88% of customers trust online reviews just as much as a recommendation from a friend.
  21. 21. Do Not Solicit These Are The Rules
  22. 22. Form Letters Simplify Your Job bit.ly/avtech2019
  23. 23. Invoices & More Not All Are Savvy We take our customer’s satisfaction seriously. Connect with us on Facebook and let us know how we’re doing.
  24. 24. Follow Up Cultivate & Communicate
  25. 25. 3. Social Advertising
  26. 26. Audience Targeting 1 Custom A udiences Likes,Interests,G eography,Incom e,Life Events 2 Lookalike A udiences Sim ilarto yourcurrentcustom ers 3 Rem arketing The follow -up and rem inder
  27. 27. “You cannot manage what you cannot measure.
  28. 28. 4. Measure Track ROI
  29. 29. Facebook Pixel Guide
  30. 30. Instagram Business Insights
  31. 31. Add your website link here Source = Facebook Medium = CPC “cost per click” Identify your campaign name
  32. 32. Let’s review Be The Resource Be the brand they know and trust in their community Reviews People are more likely to trust you over your competitor. Social Advertising Target key audiences. Consider going with a professional. Evaluate ROI Measure campaign and communication success.
  33. 33. Thanks! Any questions? You can find me at: ● @dodgejd ● jason@blacktruckmedia.com ● Blacktruckmedia.com

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