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DESIGN OUT LOUD
Carnegie Mellon University School of Design
Senior ID Studio | Class 3: Social Media




                 ...
AGENDA
Experimenting With The Right Mix Of Tools

‣   The social media hub, and supporting structure
‣   What is your goal...
DESIGNING FOR THE HUB
                  Listen
        Measure
                           Speak
                   Site
  ...
YOUR GOAL
Who is this for?
  ‣   What do you really care to do with your users?
  ‣   Where do they work and play on the w...
FINDING SOCIAL TOOLS
Discovery, Measure, Explore, Test
  ‣   Take the medicine:
      ‣ Ask your friends
      ‣ Try socia...
CHOOSING TOOLS




Bright Innovation’s Social Media Strategy Launch 2009.
74% of companies operate an official
          Twitter account
43% of brands had never replied to
         a single tweet.
EXAMPLES                                            v/

Social Media Programs That Work:
- Student
- Recent Graduates
- Br...
STUDENT
TDePerro.com
RECENT GRADUATES
Design Glut
EXPERTS
Web Designer Wall + N.Design Studio



                                      v/
NICHE BRAND
Blendtec
NICHE BRAND
Mint.com
SOCIAL NETWORK
Core77 + Coroflot
YOUR TOOLBOX                                             v/

What You’ll Need To Craft Your Story:
- Hub
- Listen
- Share
...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
The hub for your message to spread
                                ‣   Where you will host your
                ...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Listen to your users
                       ‣   Engage your users/friends
                       ‣   Actively sh...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Share your work with the web
                               ‣   To reach a broader audience
                    ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
YOUR SITE
Measure your effectiveness
                             ‣   Regularly review how you’re
                        ...
NEXT CLASS
         Be Prepared With...

‣ Outline   the plan for your social web
                                        ...
THE HARD PART
          As With Most things Getting Started

‣ Deciding Your   Message
                                   ...
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Design Out Loud: Social Media

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This presentation depicts the starting points for helping students think about what is their story of design and what are the social tools at their disposal to tell their story.

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Design Out Loud: Social Media

  1. 1. DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio | Class 3: Social Media © DePerro 2010
  2. 2. AGENDA Experimenting With The Right Mix Of Tools ‣ The social media hub, and supporting structure ‣ What is your goal? ‣ Craft your story! ‣ Finding social tools ‣ Excecuting your plan ‣ Measuring or assessing your plan is working ‣ Adjusting your game plan; stay ahead of the curve
  3. 3. DESIGNING FOR THE HUB Listen Measure Speak Site Friend Tag Share
  4. 4. YOUR GOAL Who is this for? ‣ What do you really care to do with your users? ‣ Where do they work and play on the web? ‣ What groups are they members of? ‣ Where do they shop? ‣ How much time are they willing to devote to you? ‣ How technology compliant are they? ‣ Does your message cross media? Digital to “Real?
  5. 5. FINDING SOCIAL TOOLS Discovery, Measure, Explore, Test ‣ Take the medicine: ‣ Ask your friends ‣ Try social blogs ‣ Search ‣ Measure importance ‣ Alexa.com ‣ Google Analytics ‣ Look for users effectively using the tool ‣ Try it! See what works! ‣ Just don’t weave it into your core story until you decide you love it.
  6. 6. CHOOSING TOOLS Bright Innovation’s Social Media Strategy Launch 2009.
  7. 7. 74% of companies operate an official Twitter account 43% of brands had never replied to a single tweet.
  8. 8. EXAMPLES v/ Social Media Programs That Work: - Student - Recent Graduates - Brand © DePerro 2010
  9. 9. STUDENT TDePerro.com
  10. 10. RECENT GRADUATES Design Glut
  11. 11. EXPERTS Web Designer Wall + N.Design Studio v/
  12. 12. NICHE BRAND Blendtec
  13. 13. NICHE BRAND Mint.com
  14. 14. SOCIAL NETWORK Core77 + Coroflot
  15. 15. YOUR TOOLBOX v/ What You’ll Need To Craft Your Story: - Hub - Listen - Share - Measure © DePerro 2010
  16. 16. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  17. 17. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  18. 18. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  19. 19. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  20. 20. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  21. 21. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  22. 22. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  23. 23. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  24. 24. YOUR SITE The hub for your message to spread ‣ Where you will host your story ‣ This is the epicenter of your social experience ‣ Your goal is divert traffic to this source ‣ It will be part of your discovery process
  25. 25. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
  26. 26. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
  27. 27. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
  28. 28. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
  29. 29. YOUR SITE Listen to your users ‣ Engage your users/friends ‣ Actively share your work ‣ Ask them for critique ‣ Ask them to share ‣ Give it away!...a taste
  30. 30. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  31. 31. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  32. 32. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  33. 33. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  34. 34. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  35. 35. YOUR SITE Share your work with the web ‣ To reach a broader audience than people you know... ‣ Try using some of the popular aggregator sites/ networks ‣ Find groups in-kind and contribute or comment ‣ Look for questions, and answer them.
  36. 36. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
  37. 37. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
  38. 38. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
  39. 39. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
  40. 40. YOUR SITE Measure your effectiveness ‣ Regularly review how you’re doing. ‣ This will help you spend your social media time effectively. ‣ Don’t waste your time, you still have a job to do. ‣ Do the job and talk about it!
  41. 41. NEXT CLASS Be Prepared With... ‣ Outline the plan for your social web v/ ‣ Sign-up | Plan | Organize | Upload | Iterate ‣ Plan a post to drive traffic to your site and project ‣ Find examples of effective communication © DePerro 2010
  42. 42. THE HARD PART As With Most things Getting Started ‣ Deciding Your Message v/ ‣ Retooling to Project A Professional Image Online ‣ Let Others Know What to Post & What Not To © DePerro 2010

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