Design Out Loud: Making A Web Video

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Design Out Loud: Making A Web Video

  1. 1. DESIGN OUT LOUD v/ Carnegie Mellon University School of Design Senior ID Studio | Class 11: Project Management © DePerro 2010
  2. 2. OVERVIEW Video Presentation Process ‣ GATHER ‣ DISTILL v/ ‣ FRAME ‣ PRESENT ‣ EXAMPLES © DePerro 2010
  3. 3. GATHER Research ‣ Secondary Research ‣ Primary Research v/ ‣ Rinse & Repeat (verifciation...along the way) © DePerro 2010
  4. 4. DISTILL Research Findings ‣ Gather 3 to 5 key insights from your primary and secondary research you’ve conducted the last two weeks. v/ ‣ Prepare one core high-level idea ‣ Frame insight as an actionable item, to clarify your message. ‣ Descriptions, Images, Video Snippets, Diagrams... © DePerro 2010
  5. 5. FRAME Video Outline ‣ State your problem ‣ Insights gathered support why you’re solving this problem. ‣ Who has this problem? v/ ‣ Insights gathered drive how you will solve this problem. ‣ How are you going to solve this problem? (hypothesis) ‣ What do you want people to take away/do after watching? © DePerro 2010
  6. 6. PRESENT PRESENTATION DECISIONS ‣ Presentation VS. Web (stand-alone) ‣ Slideshow (notes, voice over) VS. Video (image + voice) v/ ‣ Text VS. Image VS. Metaphor ‣ Call to Action VS. Sharing tools © DePerro 2010
  7. 7. EXAMPLES CHARITY WATER PROBLEM © DePerro 2010
  8. 8. EXAMPLES CHARITY WATER USER © DePerro 2010
  9. 9. EXAMPLES CHARITY WATER SOLUTION © DePerro 2010
  10. 10. EXAMPLES CHARITY WATER CALL TO ACTION © DePerro 2010
  11. 11. EXAMPLES TIMBUK2: FLAP BAG PROBLEM ? © DePerro 2010
  12. 12. EXAMPLES TIMBUK2: FLAP BAG USER © DePerro 2010
  13. 13. EXAMPLES TIMBUK2: FLAP BAG SOLUTION © DePerro 2010
  14. 14. EXAMPLES TIMBUK2: FLAP BAG CALL TO ACTION © DePerro 2010
  15. 15. EXAMPLES IDEA SPRIG PROBLEM © DePerro 2010
  16. 16. EXAMPLES IDEA SPRIG USER © DePerro 2010
  17. 17. EXAMPLES IDEA SPRIG SOLUTION © DePerro 2010
  18. 18. EXAMPLES IDEA SPRIG CALL TO ACTION © DePerro 2010
  19. 19. EXAMPLES IDEO: FUTURE OF THE BOOK PROBLEM © DePerro 2010
  20. 20. EXAMPLES IDEO: FUTURE OF THE BOOK USER © DePerro 2010
  21. 21. EXAMPLES IDEO: FUTURE OF THE BOOK SOLUTION © DePerro 2010
  22. 22. EXAMPLES IDEO: FUTURE OF THE BOOK CALL TO ACTION © DePerro 2010
  23. 23. NEXT CLASS Be prepared for Mon 10/4 ‣ Core Insights ‣ Outline/Storyboard ‣ Begin Visuals ‣ Reminder: Send Weekly Updates!
  24. 24. v/ DESIGN OUT LOUD Carnegie Mellon University School of Design Senior ID Studio © DePerro 2010

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