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Canyon Coolers: Company Overview - Product Briefing

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An overview of both our company and our core product line. Helpful product knowledge for those representing our products to end users. Get a doctorate in Cold-knowledgy !

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Canyon Coolers: Company Overview - Product Briefing

  1. 1. Currently serving over 300 mostly independent dealers Currently servicing a 90 store chain (Alabama Farmers Co-op) and 40 store chain (Peavey Mart) Outfitter line introduced 3rd quarter of 2013, refined in 2015 Double digit growth every year No Debt Founded in late 2010 Based in Flagstaff, Arizona History
  2. 2.  A full featured roto-molded ice chest line with a great price point  Great Ice retention  Client can fully accessorize the ice chest  Good Margins  Good differentiation from Yeti in price and look– not another t latch at almost the same price point. No more cannibal coolers. BenefitsRefined for 2015/2016 Welcome to Outfitter Country  Grizzly cert, (except the 22)  AirTight Seal – thicker softer and better leak control then standard wiper seal  Latches use a new TPE material has great UV resistance  Still using UV8 rated PE  Upgraded foaming system  Everything still100% recessed for better fit, packing & less wasted space  Improved Warranty
  3. 3. Canyon customers want to know : Get a doctorate in cold-knowledgy!  Like Yeti we use a PE Kayak Plastic shell and a premium injection PU foam. ‘Same Technology’  One warm 6-pack kills 10# of ice. In any cooler !  Thick High density high pressure foam insulation has to cool down too. It’s as warm as where you store it. and needs to cool down preferably before packing.  Pre Cool. Pre Cool. Pre Cool.  Quality Ice is colder. Hotel ice is usually melting on impact.  If the ice chest just doesn’t work put water inside and tip it over. If water pours our BAD seal. Drips a little – OK, it should tighten up when it gets cold inside.  We are happy to help clients directly with warranty items including swapping ice chests or replacing parts. No receipt required.  Lifetime Warranty is for Outfitter models only, and 1 year warranty for commercial use. TIP: 30% + of the large ice chest buyers will be back for a medium or small one.
  4. 4. Where are they Made ?  Company is owned in the USA by outdoorsy people that raft and hunt.  Plastic Shell - Thailand  Foam Insulation: Alabama  Seal: New Jersey  Strap on 22 : Montana  Assembly: Thailand, Not China.  Water cooler currently assembled in the US  Aprox. 80% of MSRP stays in the USA  Leading Brands: Owned by investment bankers Canyon Specs
  5. 5.  Not as insulated as a Roadie, it’s a lighter more portable form factor  Canyon: no drain plug  Canyon: 30% lighter, 10# versus 15#  Canyon holds 10% more  $139.99 versus $249.99  Canyon: 44% less Comparison to Yeti RoadieFeatures and Benefits 22 Like any 22 - fun, lightweight and handy  The one that gets used ALLOT.  1-3 Day Cooler  Fits inside a 75  Applications: Road-warriors, UTV’s – ATV’s Kayaks, Short fishing trips Roughnecks, trades people Beach/Beer Box Safety Awards – Corporate Xmas  What else would you put on a 22 but a great gun sling carrying strap
  6. 6.  Our 35 is 37 quarts  Yeti 45 is 37 quarts  Meant to go against the most popular size Yeti  Canyon: 28% more wall insulation  Canyon is slightly wider and taller: fits 2L upright  $239.99 versus $399.99 Comparison to Yeti 45Features and Benefits 35 Yeti Killer (we like them and all, but it just had to be done)  Full featured  Best in Class Ice Retention  Super Popular with 4x4 – Jeep, Razor, & FJ Cruiser’s Large kayak/SUP fishing Anywhere space is a premium Fishing guides & drift boats Couples size
  7. 7. Canyon 35 versus Grizzly 40  Wall Thickness 2.7” 28% More  Lid thickness 3.0”  Grizzly Certified  Sandstone finish standard  Lifetime Warranty  80% U.S. content  Ice Lasts Longer !  $239.99 Canyon Specs  Wall Thickness 1.9”  Lid Thickness aprox. 2.19”  Grizzly Certified  Sandstone finish  Lifetime Warranty  Made in USA  $339.99 30% More Grizzly Specs
  8. 8.  Canyon 55 has less insulation in some parts, more in others and a better seal – virtually tie with Yeti in ice retention.  Canyon comes in under the $300 price barrier  Yeti ‘65’ is 57 true quarts  Yeti ‘65 series’ is $399.99  Canyon 55 is $289.99 Comparison to YetiFeatures and Benefits 55 All Around & Weekend Camping  54 True Quarts  Fits inside a 125  Our most popular model  It’s that ‘size’ everyone wants  Good for weekend camping 2-3 people  The All Arounder
  9. 9.  Canyon: 3 Latches – better seal, less warping, stronger lid  Canyon: basket not included, popular add on for bigger coolers.  Like the 55 and 125 Canyon has rubber feet on the white models and sliders on all others. Yeti is all rubber – hard to move  $349.99 versus $449.99 Comparison to Yeti 75Features and Benefits 75 Bigger Families, Marine Use, Deer Box  Popular marine size  Deer Box  Families of 3-4  A best seller with some dealers  Fit a 22 inside, 22 ships free
  10. 10.  Boxier dimensions then Yeti. We fit better in trucks and pontoon boats, but some boats may require a more traditional shape.  Outdoor Life independently tested our ‘Sandstone’ 125. It was 2.3 degrees warmer then a smaller ‘White’ Yeti after 5 days, …….BEFORE we upgraded the seal.  Yeti 110 true size 94 qt. $499  Yeti 125 true size 118 qt. $549 Comparison to Yeti 110Features and Benefits 125 Expedition – Big Game – Group Needs  Big Game Box  Extended Expeditions  Hunting Parties  Large families  55 fits Inside  Basket not included, popular add on.  True size 126 qt. $429
  11. 11. Canyon Price Analysis
  12. 12. Canyon Price Analysis
  13. 13. Canyon Price Analysis
  14. 14.  Yeti: 5 year  Pelican: 1 year  90 days on rubber feet, rubber seal, latches, handles, wheels  Grizzly: Lifetime  Engel: 3 Year Canyon: LIFETIME - No Hassle Warranty 2016
  15. 15.  500 + ads running this fall on Pursuit & Outdoor Channel  Sponsoring several popular Outdoor TV shows  Same Marketing and PR firm that launched both Yeti and Engel  Press Coverage in a multitude of nationally circulating magazines Marketing Program
  16. 16. As seen on……
  17. 17.  Dealer freight never more than $99  Container program for distribution level pricing  Containers typically arrive in 60 to 75 days from order.  Pallets Ship from Arizona. 93% of orders ship within 1-2 days  Products can nest for freight savings  More coolers per container  More coolers per pallet  Lower Freight Costs Freight & Service
  18. 18. Aggressive pricing strategy. Considerably under Yeti, does not typically cannibalize a clients Yeti sales. MAP Price enforced online. We do not sell direct on Amazon, or Ebay FAQ

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