The document outlines a campaign to increase membership for Inforum, a professional development organization, by targeting women ages 18-30 who are college educated and in business fields. It recommends improving promotion through Facebook, Twitter, LinkedIn, and events and giving contests and prizes. A proposed Google AdWords campaign is estimated to generate over 450 clicks per day for around $57,000 total. The goals are to drive users to the Inforum website and promotional offers through paid search ads and events on college campuses.

1. Building a Bigger Following

2. Campaign Goal
Increase Inforum
Membership by
Increasing
General
Awareness of
the Company

3. Target Audience
Women ages 18-30
College Educated
Business Field

4. Inforum: Professional
Development
Executive Leadership Program
Executive Presence
Board Access
NextUp

5. Room for
Improvement
• Facebook
• Twitter
• Linkedin
• Promotion Events
• Giveaways/Contests

6. Post employment
opportunities.
Have contests with
prizes.
Link Facebook page with
Twitter and Linkedin.

7. Promotions
Special Deals
Employmemt
Information

8. Linkedin
1050 Members

9. Google Adword
Campaign
$.30 per click
48,000-58,000 impressions
451-551 clicks per day

10. What would Google
AdWords Do?
 Link back to Inforummichigan.com
 Direct users to contests/giveaways/promotional
offers.

11. Events
 College Visits
 Giveaways
 Special Offers

12. Total Cost
$56,991.79