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Building a Bigger Following
Campaign GoalIncrease Inforum Membership by Increasing General Awareness of the Company
Target AudienceWomen ages 18-30College Educated  Business Field
Inforum: ProfessionalDevelopmentExecutive Leadership ProgramExecutive PresenceBoard AccessNextUp
Room for  Improvement• Facebook• Twitter• Linkedin• Promotion Events• Giveaways/Contests
Post employmentopportunities.Have contests withprizes.Link Facebook page withTwitter and Linkedin.
PromotionsSpecial DealsEmploymemt Information
Linkedin1050 Members
Google Adword           Campaign$.30 per click48,000-58,000 impressions451-551 clicks per day
What would Google         AdWords Do? Link back to Inforummichigan.com Direct users to contests/giveaways/promotional  o...
Events College Visits Giveaways Special Offers
Total Cost$56,991.79
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Inforum presentation

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Inforum presentation

  1. 1. Building a Bigger Following
  2. 2. Campaign GoalIncrease Inforum Membership by Increasing General Awareness of the Company
  3. 3. Target AudienceWomen ages 18-30College Educated Business Field
  4. 4. Inforum: ProfessionalDevelopmentExecutive Leadership ProgramExecutive PresenceBoard AccessNextUp
  5. 5. Room for Improvement• Facebook• Twitter• Linkedin• Promotion Events• Giveaways/Contests
  6. 6. Post employmentopportunities.Have contests withprizes.Link Facebook page withTwitter and Linkedin.
  7. 7. PromotionsSpecial DealsEmploymemt Information
  8. 8. Linkedin1050 Members
  9. 9. Google Adword Campaign$.30 per click48,000-58,000 impressions451-551 clicks per day
  10. 10. What would Google AdWords Do? Link back to Inforummichigan.com Direct users to contests/giveaways/promotional offers.
  11. 11. Events College Visits Giveaways Special Offers
  12. 12. Total Cost$56,991.79

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