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Go All In!

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Go All In!

  1. 1. The Big Idea GO ALL IN!
  2. 2. Nutritional Knowledge  Most people think exercise is everything  Diet is 80% of any effective exercise plan
  3. 3. The January Joiner Highly Motivated  Committed to Change in the short term  Excellent Potential Customer 
  4. 4. Campaign Goals Increase Revenue by 20%  Increase Gold Card membership by 5%  800 700 600 500 400 300 200 100 0 2014 First Quarter Revenue Goal Q1 2013 Q1 2014
  5. 5. New Budget  35 Million Dollars for the first quarter of 2014
  6. 6. Setting It All In Motion
  7. 7. 1.5 Million over 3 months 15,679 clicks per day 414,285 impressions per day
  8. 8. Additional Strategies  Nutritional Reps  Television Ads  Outdoor Ads
  9. 9. Summary  January Joiners are motivated….for now

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