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Presentation4 media placement 02

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Presentation4 media placement 02

  1. 1. Media Placement Jason | Leah | Lindsey | Tiffany We’re here 4 ya’
  2. 2. Media ClassMedia Class: Radio Media Vehicle: 50 Campus Radio, 10 National Radio stations including KIIS, MINN, WSSD, WFMU
  3. 3. Media Class: Radio Magazine Media Vehicle: People, Cosmopolitan, Women’s Health, Men’s Health, Digital Juice, Sports Illustrated
  4. 4. Media Class: Radio Magazine Online TV Media Vehicle: YouTube, Hulu
  5. 5. Media Class: Radio Magazine Online TV Newspapers Media Vehicle: 50 Campus Newspapers (e.g. University Chronicle)
  6. 6. Media Class: Radio Magazine Online TV Newspapers Campus Event Media Vehicle: BestBuy Campus Day at 100 State Universities (two per State)
  7. 7. Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Facebook, Twitter
  8. 8. Rationale Radio Magazines Online TV Newspapers Campus Events Social Networks Radio Radio Radio Radio Radio Radio
  9. 9. Budget Planning Radio Magazines Online TV Newspapers Campus Events Social Networks 200.00-1000.00 80,000.00 n/a 200.00 11,000 15,000 30 sec 1/3 page 30 sec ¼ page 1 day Sidebar ad/ background 5,840,000.00 8,640,000.00 1,000,000.00 720,000.00 1,500,000.00 220,000.00 Media Cost-per-unit Size/Duration Subtotal Grand Total: 17,920,000.00
  10. 10. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  11. 11. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  12. 12. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  13. 13. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  14. 14. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  15. 15. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  16. 16. January(1) Febuary(1) March(1) April(1) May(1) June(1) July(1) August(1) September(1) October(1) November(1) December(1) January(2) Febuary(2) March(2) April(2) May(2) June(2) CampusRadio Radio Magazine People Cosmopolitan Women'sHealth Men'sHealth DigitalJuice SportsIllustrated CampusPaper SocialNetworks OnlineTV CampusEvents Placement Schedule Year One Year Two J F AM M J A S O N D JJ F M A M J
  17. 17. Media Class: Radio Magazine Online TV Newspapers Campus Event Social Networks Media Vehicle: Campus and National Radio Stations People, Cosmopolitan, M&W Health, Dig.Juice, Sport Illus. Hulu, Youtube Campus Newspapers Campus Day & Give outs Facebook, Twitter Rationale: Target the Youth! Budget Planning: 17,920,000.00 Ad Duration: 18 months
  18. 18. Questions? Thank you.

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