Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Best Buy At Engage Expo

1,197 views

Published on

Keynote Presentation given at the Engage! Expo in San Jose, CA, September 24, 2009, by Gina Debogovich and Jason Parker, Best Buy Co., Inc.

  • Be the first to comment

  • Be the first to like this

Best Buy At Engage Expo

  1. 1. Implementing Best Buy&apos;s Social Media Strategy<br />Gina Debogovich, Community Manager<br />Jason Parker, Community Analyst<br />
  2. 2. Our Journey<br />Creating meaningful communication<br />Partnerships with Key Stakeholders<br />
  3. 3. Active Participation<br />
  4. 4. Community<br />Geek Squad<br />BlueShirts<br />Customers<br />Superusers<br />
  5. 5. Spreading to Indirect Communities<br />
  6. 6. Spreading Throughout the Business<br />
  7. 7. Future: Customer Service 2.0<br />Content Aggregation<br />Increase Video Content<br />Serve as a Platform<br />
  8. 8. Questions?<br />Follow Us!<br />http://twitter.com/bby_community<br />

×