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Best Buy At Engage Expo


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Keynote Presentation given at the Engage! Expo in San Jose, CA, September 24, 2009, by Gina Debogovich and Jason Parker, Best Buy Co., Inc.

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Best Buy At Engage Expo

  1. 1. Implementing Best Buy&apos;s Social Media Strategy<br />Gina Debogovich, Community Manager<br />Jason Parker, Community Analyst<br />
  2. 2. Our Journey<br />Creating meaningful communication<br />Partnerships with Key Stakeholders<br />
  3. 3. Active Participation<br />
  4. 4. Community<br />Geek Squad<br />BlueShirts<br />Customers<br />Superusers<br />
  5. 5. Spreading to Indirect Communities<br />
  6. 6. Spreading Throughout the Business<br />
  7. 7. Future: Customer Service 2.0<br />Content Aggregation<br />Increase Video Content<br />Serve as a Platform<br />
  8. 8. Questions?<br />Follow Us!<br /><br />