The Big Boys Toys 2011 event received over AED 30 million worth of media coverage across various platforms. Extensive coverage was achieved through newspapers, magazines, radio, television, outdoor advertising such as bridge banners and lampposts, online media like social networks and web banners, press conferences, and press releases. Additionally, 18 vehicles were branded and mobile in Abu Dhabi and Dubai as part of the transit media coverage.

2. Big Boys Toys 2011 Media Coverage

3. Media Coverage Worth AED 30 Million + Big Boys Toys: 2011 Review

4. Print Newspaper (Arabic and English) Magazines (Arabic and English) Radio Arabic and English Channels Television Arabic and English Channels Outdoor Bridge Banner, Ad-boards, Flags, Lampposts, Unipoles Online Media Social Networking Sites and Web Banners PR worth AED 17,667,200 Press Conference and Press Releases BBT 2011 Media Coverage Worth AED 30 Million +

5. BBT 2011 Media Coverage Worth AED 30 Million + Print Advertisements

6. BBT 2011 Media Coverage Worth AED 30 Million + Radio Advertisements

7. BBT 2011 Media Coverage Worth AED 30 Million + Television Advertisements

8. BBT 2011 Media Coverage Worth AED 30 Million + SMS Marketing

9. BBT 2011 Media Coverage Worth AED 30 Million + NEWSPAPER

10. BBT 2011 Media Coverage Worth AED 30 Million + MAGAZINES

11. BBT 2011 Media Coverage Worth AED 30 Million + OUTLET BRANDING

12. BBT 2011 Media Coverage Worth AED 30 Million + OUTDOOR ADVERTISEMENTS

13. BBT 2011 Media Coverage Worth AED 30 Million + TRANSIT MEDIA 18 vehicles branded and mobile in Abu Dhabi and Dubai

14. For more information, please contact: Raha Moradi Exhibition Director Mob: +971 50 240 340 6 Email: raha.moradi@artaaj.com www.bigboystoysuae.com Artaaj Exhibitions www.artaaj.com Dubai Mezzanine Floor, Jumeira Tower Sheikh Zayed Road P O Box 49525, Dubai, UAE Tel: +971 4 321 4747 Fax: +971 4 321 4848 Abu Dhabi Grandstand Abu Dhabi National Exhibition Centre P O Box 95015, Abu Dhabi, UAE Tel: +971 2 449 0011 Fax: +971 2 449 0808