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12th bst project on marketing management


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12th bst project on marketing management

  1. 1. Help for project Project work -Business Studies (Class 12) Page:1(cover page) Page :2 Project work Business Studies Class 12 Submitted by: Name:____________ Roll no:_______________ School name:_____________ Year: 2014-15 Project on MarketingManagementProductsel ected:*(write yourProduct)
  2. 2. Page:3 Index: List of contents( Leave one page,we willfill this in end) Page: 4 Preface I am pleased to submit project work in Business Studies for classXII.I am extremely grateful to CBSE for introducing this project inBusiness studies. This project has given me ample opportunity to explore variedareas of Marketing Management, thus increased myunderstanding of the concepts studied. This has resulted inenhancing my analytical, interpreting and creative skills. The Project work is strictly according to the guidelines given byCBSE The salient features of this project are:  Survey of market  Development of Questionnaire  Selecting and marketing of product  Development of Marketing Mix  Designing of label  Creating tagline
  3. 3. I extend my sincere thanks to ----------------------------------- -------------------------------------------------------------------------- -------------- Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher, Librarian, websites etc. Page: 5 Why have you selected this product/service?
  4. 4. Page: 6 Competitive products & Unique Selling Proposition.[U.S.P.] Write ‘5’ competitive brands that exist in the market Write their features and Unique Selling Proposition.[U.S.P.]You can paste picture and wrapper Page:7 Our product and its features & ‘ U.S.P What is the name of your product? Enlist its features.What is going to be your ‘U.S.P
  5. 5. Page: 8 Permission and licences What permission and licences would be required to make the product? Page:9 Label of product and social message Draw the label of productBoth front and Back Draft a social message for your label. Page:10 Tagline and Logo of product Brief reason for design of logo and its significanceDraw the logo of product Brief reason why taglines are used for productsDraft a tag line
  6. 6. Page:11 Selling price and profit margins of competitors Strategy followed by you competitors for setting selling priceGive reference of Appendix no.Make table to be put in end under Appendix Page:12 Pricing of our Product What factors are you considering for setting selling priceGive reference of Appendix no.Make table to be put in end under Appendix Page:13 Packaging Importance of packaging Types of Packaging-Primary, secondary & transportationMaterial used or any innovation in packaging
  7. 7. Page:14 Grading and Standardisation Page: 15 Channels of distribution Draw diagram also Page: 16 Warehousing Importance of warehousing in brief Number of warehousesLocation of warehousesOwn warehouses or rented Page:17 Transportation What means of transport you will use and why?
  8. 8. Page: 18 Promotion Ways of promoting your productExplain how will you use 4 elements of Promotion: Advertising, PersonalSelling, Sales promotion and Public Relations Page: 19 Promotion schemes Any schemes for (i) The wholesaler (ii) The retailer (iii) The consumer Page: 20 Conclusions Suggestions Future scope of study
  9. 9. Page: 21 Teacher’s observation Name of Teacher: Signature Date: