Establish Design Questions Collection DevelopCollect Data Code Data Categories Write
Tackling your dataCapturing:Field notes, transcripts, pictures, personal Growing Familiarityresponses, etc.Segmenting:Arrange in meaningful chunksCoding:Identify themes, concepts, patterns, relationshipsCategorising:Grouping the themes you have identiﬁed
Identify the key points in your story Use those to organise your data chapters• How does this chapter ﬁt into your story?• What is the theoretical background?• What does you data suggest?• How can this be illustrated?• What is the outcome of this?
The Hypothesis-Test-Discuss modelis poorly suited to qualitative research
Summarise each page of your PhD in a sentence Be able to explain your PhD in 30 seconds Know the story of your PhD Identify the key points you want to conveyRemember you are there to talk about your PhD
Ask ‘why’three times... At least... Maybe ﬁve or even seven!
• Juliet Corbin & Anselm Strauss, Basics of Qualitative Research:Techniques and Procedures for Developing Grounded Theory• Norman Denzin & Yvonna Lincoln, The SAGE Handbook of Qualitative Research• David Silverman, Doing Qualitative Research• Scott VanderStoep & Deidre Johnson, Research Methods For Everyday Life: Blending Qualitative and Quantitative Approaches