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Dowloading as Deviance

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Presentation to MassCommunications department at K U Leuven.

Published in: Education, Technology, Spiritual
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Dowloading as Deviance

  1. 1. Downloading as Deviance MassComm Seminar: 15th Oct 2010 Jason.Rutter@soc.kuleuven.be
  2. 2. Discourses of piracy Problems for researchers Methodological issues Ask about ways forward
  3. 3. Piracy is Making digital content for which the user does not have the legal permission to distribute available on the internet Downloading of copying those files by another person who does not have legal permission
  4. 4. Piracy is a Crime campaign
  5. 5. Piracy is a Crime campaign
  6. 6. “There is no difference with going into a store and stealing Pringles or a handbag and taking this stuff” James Murdoch
  7. 7. Consumption without Purchase •Downloader as thief •Stealing physical goods = copying digital ones •Downloading is like crime against the person Piracy does not remove goods but he control over the selling of those goods
  8. 8. Knock Off Nigel campaign
  9. 9. Knock Off Nigel campaign
  10. 10. Downloaders as Bad People •‘a grubby little man’ •‘a real creep’ •‘steals money from whip ‘rounds’ •‘does things on the cheap’ •‘scrounges his drinks’ •‘He’d rob his own gran’
  11. 11. Knock Off Nigel campaign
  12. 12. Knock Off Nigel campaign
  13. 13. But this is just good business...
  14. 14. ...surely academic researchers don’t see it the same way. They are clever and critical...
  15. 15. Piracy is: ‘unethical’ (Mitchell et al., 2009; Cohn & Vaccaro, 2006; Hinduja, 2003) ‘misbehaviour’ (Albers-Miller, 1999; Harris & Dumas, 2009) ‘questionable’ (Freestone & Mitchell, 2004; Hinduja, 2008) ‘corruption’ (Coyle et al., 2009) ‘aberrant’ (Freestone & Mitchell, 2004)
  16. 16. Lacking in moral substance or self-control (Morris and Higgins, 2009; Malin and Fowers, 2009)
  17. 17. Money Morality Harm
  18. 18. Downloading Loss in Sales Loss in Revenue Economic Harm A wilfully harmful act is an unethical act
  19. 19. Physical Digital Total Sales 160 128 96 Million 64 32 0 2002 2003 2004 2005 2006 2007 2008 2009 UK Singles Sales Source BPI
  20. 20. Physical Units Digital Units Total Units 2000 1500 Million 1000 500 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 USA Music Sales Source RIAA
  21. 21. Economics is: ‘free from any ideological, theological, or moral philosophy’ (Alvey, 1999, p.53)
  22. 22. Downloading illegal content is a rational action rather than an ethical one
  23. 23. “Both motives and actions very often originate not from within but from the situation in which individuals finds themselves.” (Mannheim quoted in Mills, 1940)
  24. 24. “A satisfactory or adequate motive is one that satisfies the questioners of an act or program” (Mills, 1940)
  25. 25. ‘The differing reasons men [sic] give for their actions are not themselves without reasons’ (Mills, 1940)
  26. 26. ‘If power is about ownership of products (the means and meanings of production), authority is about the right to claim ownership of a product and its meanings.’ (Laughley, 2010)
  27. 27. Techniques of Neutralization
  28. 28. Techniques of Neutralization •Denial of responsibility
  29. 29. Techniques of Neutralization •Denial of responsibility •Denial of injury
  30. 30. Techniques of Neutralization •Denial of responsibility •Denial of injury •Denial of the victim
  31. 31. Techniques of Neutralization •Denial of responsibility •Denial of injury •Denial of the victim •Condemnation of the condemners
  32. 32. Techniques of Neutralization •Denial of responsibility •Denial of injury •Denial of the victim •Condemnation of the condemners •Appeal to higher loyalties
  33. 33. Techniques of Neutralization •Denial of responsibility •Denial of injury •Denial of the victim •Condemnation of the condemners •Appeal to higher loyalties (Sykes and Matza,1957)
  34. 34. Are techniques of neutralization a view into personal motivations or a response to a dominant ideology?
  35. 35. What abo ut the context o f consumpt ion? The socia l backgrou nd to items download ed? The role o f digital media?
  36. 36. What happens when: Ethics, morality, deviance and misbehaviour merge into ‘dysfunctional consumer behaviour’?
  37. 37. Slides available at: http://www.slideshare.net/Jasieboy Paper available at: http://www.scribd.com/jason_rutter
  38. 38. IT Crowd’s Piracy is a Crime campaign
  39. 39. IT Crowd’s Piracy is a Crime campaign

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