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Always do what you are afraid to do (english version)

New technology provides new opportunities. In many industries, new innovative companies creates new business by using new technology in new ways, and succeeds at the expense of established companies that are too concerned about yesterdays mechanisms.

In this presentation from the BreakFastForward seminar the 18th of June 2013 at MediaFront, I presented some of these changes using my own experience with designing, producing and distribute my new photo-book; "Mzungu by Jarle Naustvik".

A project that had been impossible only a few years ago, but is now a possibility due to new players such as Blurb.com and Portfoliobox.net who dare to challenge traditional thinking, by offering smart and user-friendly tools and services, built on new business models adapted to the current market.

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Always do what you are afraid to do (english version)

  1. 1. 1 “ Ralph Waldo Emerson! Always do what you are afraid to do
  2. 2. PHOTOGRAPHY AND TRAVEL AS PASSION Marketing As profession
  3. 3. 40.000 images AND A BIG DREAM
  4. 4. PRODUCT
  5. 5. THE PROCESS FROM RAW FILES TO A BOOKSTORE QUALITY BOOK 40.000 images > 2.500 images Editing Idea Concept Book design Final book On-demand-print
  6. 6. “TO GIVE ORDINARY PEOPLE THE ABILITY TO DESIGN AND PRODUCE THEIR OWN BOOKSTORE QUALITY BOOKS EILEEN GITTINS, ! FOUNDER AND CEO BLURB !
  7. 7. FREE BOOK DESIGN SOFTWARE
  8. 8. PRICE AND DISTRIBUTION
  9. 9. FLEXIBLE PRICE MODELS print-on-demand Bulk printing
  10. 10. DISTRIBUTION TROUGH MY OWN WEBPAGE AND BLOG Webpage / Portfolio Blog NaustvikPhotography.com Naustvik.com
  11. 11. 52.000 NEW CLIENTS IN 2 YEARS
  12. 12. EXTERNAL DISTRIBUTION Blurb Bookstore (blurb.com/bookstore) Apple iBookstore (27 countries)
  13. 13. MARKETING
  14. 14. FREE MARKETING TOOLS Book preview at blurb.com Share preview on social media E-mail module
  15. 15. ORGANIZING TOUCH POINTS Pinterest Twitter Facebook Message Facebook Flickr Instagram Google + Portfolio Blog Google Flickr Groups External

New technology provides new opportunities. In many industries, new innovative companies creates new business by using new technology in new ways, and succeeds at the expense of established companies that are too concerned about yesterdays mechanisms. In this presentation from the BreakFastForward seminar the 18th of June 2013 at MediaFront, I presented some of these changes using my own experience with designing, producing and distribute my new photo-book; "Mzungu by Jarle Naustvik". A project that had been impossible only a few years ago, but is now a possibility due to new players such as Blurb.com and Portfoliobox.net who dare to challenge traditional thinking, by offering smart and user-friendly tools and services, built on new business models adapted to the current market.

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