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PERSONAL BRAND EXPLORATION
Jarel Craword
Project & Portfolio I: Week 1
March 4th, 2022
I’m a highly motivated, skilled individual with an
entrepreneurial mindset. I come from a family
with strong values and a high importance on
education. I love meeting and interacting with
new people and building new relationships while
expanding the scope of my perspective,
knowledge, and ideals. I’ve had experience in
many different work environments meeting
unique personalities with all types of different
goals and backgrounds. I want to use all that I’ve
learned to advance my career and build my
brand so that others can look to me for
inspiration and knowledge as they begin to start
their own journey.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Brand Manager
• Market Development Executive
• Marketing Director
BRAND ARCHETYPE - With my
archetype being the magician. I want to
develop new and unique strategies that
allow talent to promote their brand and
transform the industry by thinking
outside of the box to develop new ways
for the audience interact with and
support emerging talent.
Marketing Coordinator for the Hip Hop/R&B Music Industry
Hiring Managers
TARGET AUDIENCE
Michael Kurtz
Outreach Plan:
• Go to the their website and research their portfolio and
get a better knowledge of their work
• I will go to their social media and LinkedIn to reach out
initially
• I want to follow up with them within the next 2 months
to ensure they aren’t in the middle of a project
PROFILE
PICTURE Head of Music and Marketing
at Cutting Edge Group
Anh Nguyen
Outreach Plan:
• Research any articles on how Anh got her start and her
previous occupations
• I will reach out through LinkedIn
• I will follow up monthly
PROFILE
PICTURE Global Head of Consumer
Marketing at Youtube
Neil Schield Outreach Plan:
• Research his career and his company Origami Vinyl
• I will message through twitter and LinkedIn
• I will follow up monthly
PROFILE
PICTURE Head of Artist Marketing at
Apple
GOALS
Short Term: (Immediately After Graduation, YEAR)
• Find an entry level marketing position within 3
months after graduation.
‣ Apply to 50 marketing positions within 2
months after graduation
Mid Term: (YEAR)
• Establish my brand and increase awareness by 20
percent
‣ I will acquire a minimum of 3 endorsements
from those in my
fi
eld by the end of December
2030
Long Term: (YEAR)
• I will own a business in music marketing geared
towards the Hip-Hop/R&B Industry
‣ Want my company to have turned a pro
fi
t and
to have hired 20 employees by the end of the
2030’s
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro ciencies:
Graphics Skills
SOFT
HARD
Novice / Adept / Expert
Typing Skils Novice / Adept / Expert
Collaboration Skills Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Active Learning
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Operation Analysis Novice / Adept / Expert
Ad

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Crawford_Jarel_MBBS_PB1_2022-03.pdf

  • 1. PERSONAL BRAND EXPLORATION Jarel Craword Project & Portfolio I: Week 1 March 4th, 2022
  • 2. I’m a highly motivated, skilled individual with an entrepreneurial mindset. I come from a family with strong values and a high importance on education. I love meeting and interacting with new people and building new relationships while expanding the scope of my perspective, knowledge, and ideals. I’ve had experience in many different work environments meeting unique personalities with all types of different goals and backgrounds. I want to use all that I’ve learned to advance my career and build my brand so that others can look to me for inspiration and knowledge as they begin to start their own journey. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Brand Manager • Market Development Executive • Marketing Director BRAND ARCHETYPE - With my archetype being the magician. I want to develop new and unique strategies that allow talent to promote their brand and transform the industry by thinking outside of the box to develop new ways for the audience interact with and support emerging talent. Marketing Coordinator for the Hip Hop/R&B Music Industry
  • 4. Hiring Managers TARGET AUDIENCE Michael Kurtz Outreach Plan: • Go to the their website and research their portfolio and get a better knowledge of their work • I will go to their social media and LinkedIn to reach out initially • I want to follow up with them within the next 2 months to ensure they aren’t in the middle of a project PROFILE PICTURE Head of Music and Marketing at Cutting Edge Group Anh Nguyen Outreach Plan: • Research any articles on how Anh got her start and her previous occupations • I will reach out through LinkedIn • I will follow up monthly PROFILE PICTURE Global Head of Consumer Marketing at Youtube Neil Schield Outreach Plan: • Research his career and his company Origami Vinyl • I will message through twitter and LinkedIn • I will follow up monthly PROFILE PICTURE Head of Artist Marketing at Apple
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) • Find an entry level marketing position within 3 months after graduation. ‣ Apply to 50 marketing positions within 2 months after graduation Mid Term: (YEAR) • Establish my brand and increase awareness by 20 percent ‣ I will acquire a minimum of 3 endorsements from those in my fi eld by the end of December 2030 Long Term: (YEAR) • I will own a business in music marketing geared towards the Hip-Hop/R&B Industry ‣ Want my company to have turned a pro fi t and to have hired 20 employees by the end of the 2030’s
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro ciencies: Graphics Skills SOFT HARD Novice / Adept / Expert Typing Skils Novice / Adept / Expert Collaboration Skills Novice / Adept / Expert Communication Skills Novice / Adept / Expert Active Learning SOFT HARD Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Negotiation Novice / Adept / Expert Operation Analysis Novice / Adept / Expert
  • 7. I help companies and artists do more pro fi table business by coordinating marketing strategies and programs that help them improve the fi nancial and visual aspects of their company. PROMISE
  • 8. CREDENTIALS Work Experience: • Marketing Assistant (Diversity Woman Media) • Of fi ce Assistant (UNCC College of Arts and Architecture) • Total Quality Logistics (Account Executive) Education: • UNC Charlotte studied Communications • Music Business, B.S., Full Sail University (Exp. 2023) Awards, Leadership, Volunteering • National Honor Roll Society • Community Service • UNC Charlotte Football Team • Varsity team captain (Team above self award) Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Everett Berry Industry Experience: • CEO SoliBer Melodic Genius Records • Songwriter Education: • Grammy U • Full Sail University Leadership Experience: • CEO of LLC • Course Director Award for Data analysis Skills and Pro fi ciencies: • Public Speaking • Time Management • Content Marketing Jarel Craword Overall Online Presence: • 46 connections, no banner image, decent headshot, pro fi le is moderately detailed and professional, no articles published, URL not customized, unable to fi nd social media pro fi le. • Grade: Average, 70 out of 100 HEADSHOT HEADSHOT Industry Experience: • Worked at Red Rock Studio • Music Producer/Engineer • Freelance Work Education: • Currently enrolled at Full Sail University • Studied at UNC Charlotte in Communications Leadership Experience: • Event Coordinator • Project leader for Graphic design for events at UNCC COAA Skills and Pro fi ciencies: • Interpersonal Skills • Microsoft Of fi ce • Sales Skills Overall Online Presence: • 59 connections, banner image customized, decent headshot, moderately detailed pro fi le, no published articles, active on Instagram, LinkedIn URL not customized? • Grade: Average, 70 out of 100
  • 10. COMPETITION Gemma Pisano Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Marketing Intern • Marketing Coordinator • Social Media Manager Education: • UNC Charlotte • Central Piedmont Community College Skills and Pro fi ciencies: • Social Media Marketing • Google Ads • Email Marketing Overall Online Presence: • 81 connections, Professionally customized banner image, professional headshot, intricately detailed pro fi le, 1 published article, active on Instagram, LinkedIn URL is customized? • Grade: Superior, 90 out of 100 Industry Experience: • Worked at Red Rock Studio • Music Producer/Engineer • Freelance Work Education: • Currently enrolled at Full Sail University • Studied at UNC Charlotte in Communications Leadership Experience: • Event Coordinator • Project leader for Graphic design for events at UNCC COAA Skills and Pro fi ciencies: • Interpersonal Skills • Microsoft Of fi ce • Sales Skills Overall Online Presence: • 59 connections, banner image customized, decent headshot, moderately detailed pro fi le, no published articles, active on Instagram, LinkedIn URL not customized? • Grade: Average, 70 out of 100
  • 11. BRAND POSITION For all hiring managers who are in need of an entry level marketing coordinator, I provide the professionalism, personable skills, negotiation skills, and vision that allows me to stand out among the competition when it comes to potential employees because I’ve gained the knowledge and experience required to reach above and beyond the expectations of the current market and I’m always eager to keep learning. “RELL”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Ohio University Music Industry Summit ‣ April 5-6 | Athens, Ohio/Virtual • Canadian Music Week ‣ June 6-11 | Toronto, Ontario/Virtual • Music Business Association ‣ N/a | Nashville, Tennessee Digital Marketing • Primary Content: I will create music business marketing advice along with promotional material for events associated with my business. I plan on creating and providing new ways for artists to promote and build their brand. • Primary Tools: I want to have a website and use tools like Instagram, Facebook, and Twitter to draw an audience to my website and build my brand. I will post weekly with promotional material and actively engage with my followers on a regular basis • Website: I will use my digital portfolio as a timeline showing new achievements, past, and current projects as I continue my career. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I want to fi nd a mentor with the ability to dedicate their time towards helping me improve my skills and gain knowledge vital to success in the music industry, speci fi cally in marketing and entrepreneurship. They should have marketing and business experience and relaxed lifestyle. May, 2027 Formal Education • Music Business, B.S., Full Sail University (Exp. 2023) Technical Skills • Aquire marketing certi fi cation- American Marketing Association, December, 2024 • Sales and marketing Software- Full Sail University, July, 2023 • Graphics and photo Imaging software - LinkedIn Learning, September 2024 Soft Skills • Improve organizational skills - LinkedIn Learning, December, 2023 • Improve time management - Industry events, August, 2022 • Complex problem solving - Full Sail University, Feburary 2023
  • 14. Jarel Crawford You know how artists and companies in the music industry are always looking for new ways to push their brand to the consumer? Well what I do is develop new and creative ways to help them promote themselves and build their audience. In fact, I just recently spoke at a conference for artists geared towards helping them improve their skills and knowledge in marketing. “ ”
  • 15. REFERENCES Alana Bonilla on 02/08/2022 in Conventions & Awards | Permalink | Comments (2), Says:, B. C., & says:, J. L. W. (2022, February 13). 7 music conferences to you need to check out this year. Hypebot. Retrieved March 6, 2022, from https:// www.hypebot.com/hypebot/2022/02/7-music-conferences-to-you-need-to- check-out-this-year.html Anh Nguyen - Global Head of consumer marketing ... - linkedin. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/helloanh Doyle, A. (2021, November 5). Hard skills vs. soft skills: What's the difference? The Balance Careers. Retrieved March 6, 2022, from https:// www.thebalancecareers.com/hard-skills-vs-soft-skills-2063780 Everett Berry - linkedin.com. (n.d.). Retrieved March 7, 2022, from https:// www.linkedin.com/in/everett-berry-3aab2618b Get your music marketing plan now! music producer strategies & tips. RenegadeProducer.com. (n.d.). Retrieved March 6, 2022, from https:// www.renegadeproducer.com/music-marketing-plan.html Glassdoor job search | fi nd the job that fi ts your life. (n.d.). Retrieved March 7, 2022, from https://www.glassdoor.com/Job/index.htm Login • instagram. (n.d.). Retrieved March 6, 2022, from https://www.instagram.com/ gemmapis/?hl=en Magician brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, January 9). Retrieved March 6, 2022, from https://www.kayeputnam.com/brand-archetype-magician/ Music biz annual conference: JW Marriott Nashville. Music Business Association. (2022, February 24). Retrieved March 6, 2022, from https://musicbiz.org/ events/music-biz-annual-conference/ Neil Schield - head of artist marketing - apple ... - linkedin. (n.d.). Retrieved March 7, 2022, from https://www.linkedin.com/in/neilschield 11-2021.00 - marketing managers. O*NET OnLine. (n.d.). Retrieved March 6, 2022, from https://www.onetonline.org/link/summary/11-2021.00