eBook Preview: The Greatest Love Story Ever Told

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Thanks in part to the popularity of social networks, consumers expect a personalized and relevant experience with all of the sites they visit - yours is no different. Smart marketers know that the secret to delivering this enhanced experience is to fully know who's visiting their site and using that intelligence to effectively engage. Is that harder than it sounds?

Download full eBook: http://janrain.com/lovestory

Published in: Health & Medicine, Business
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eBook Preview: The Greatest Love Story Ever Told

  1. 1. Every relationship, personal or with customers, starts somewhere: getting to know each other.
  2. 2. Companies that master the art of courting customers have an opportunity to build life-long advocacy. Marketers know that people want personalized experiences, yet 98% of people still receive irrelevant messages, ads and offers.
  3. 3. The first step in delivering relevant, useful experiences, content and messaging is better knowing your audience.
  4. 4. Consumers are ready. 75% of consumers will share their data with companies they have a relationship with.
  5. 5. Knowing what your audience wants and expects from brands they engage with is key to delivering.
  6. 6. Getting to Happily Ever After with Customers Building relationships with potential customers isn’t always easy, but it’s really no different from building real-life relationships. To help put this into perspective for your own marketing efforts and goals, check out Janrain’s ebook: The Greatest Love Story Ever Told.

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