Mobile is the New Black: Mobile Best Practices Webinar


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Mobile isn’t a trend—it’s the new standard. Learn why logged in users are more valuable, and how an optimized mobile experience can boost your conversions in this webinar, where Janrain takes a deep dive into the best practices for mobile login and registration, including:

- Mobile SSO with on-device identity
- Recommended session lengths
- UI / UX checklists
- Registration SDKs for iOS and Android

Published in: Mobile, Technology, Business
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  • Whole Foods appends the user profile with customer selected food items to use as a shopping list at retail, this may be from recipes that they select either on the site or on the Whole Foods recipes app. Selections, recipes and shopping lists are synced automatically between a customer’s desktop and app experience because the data in the customer profile easily followers the customer around to their different points of interaction with the brand.
  • The responsive mobile web UI that Janrain provides out of the box is great for them as a lot of their entries are from mobile.
  • Mobile is the New Black: Mobile Best Practices Webinar

    1. 1. 1 Follow the conversation #janrainlive
    2. 2. 2
    3. 3. 3 “Mobile First” and “Mobile Only” present marketers with new challenges Source: comScore
    4. 4. 4 Global mobile data traffic grew 81% in 2013 Total number of mobile devices grew to 7 billion In 2013
    5. 5. 5 Consumers spend of their time online on mobile devices. 37% Source: comScore
    6. 6. 6 Nearly 45% of millennials (ages 18-29) use their mobile devices for most of their online browsing Source: Pew
    7. 7. 7 51% of all African-Americans & 42% of Latinos use their mobile device for most of their online browsing Source: Pew
    8. 8. 8 If your content doesn’t exist on the mobile screen, it doesn’t exist at all. - Karen McGrane Source: Harvard Business Review
    9. 9. 9 It’s a challenge to achieve Marketing Continuity across all channels and platforms
    10. 10. 10 Consider… 90% of users switch between devices to complete a goal Source: Mobify
    11. 11. 11 THE FOUR GUIDING PRINCIPLES OF MOBILE LOGIN Less is More UI and UX are Important Fingertips are Big Provide Value
    12. 12. 12 Simplify, minimize and reduce requirements for user input whenever possible. 1. Less is More
    13. 13. 13 1. Less is More Simplify, minimize and reduce requirements for user input Typical checkout conversion rates: • 3% on mobile • 28% on a desktop Source: SeeWhy
    14. 14. 14 2. UI and UX are Important Challenges in Mobile UX Mistake Intolerance Desktop-Oriented UX 1 + 1 ≠ 2 with Mobile UX Problems The Login Barrier 1 2 3 4
    15. 15. 15 2. UI and UX are Important Mistake Intolerance 1 Desktop-Oriented UX 2
    16. 16. 16 2. UI and UX are Important Mistake Intolerance 3 Desktop-Oriented UX 4
    17. 17. 17 • Avoid text links • Use buttons or delineated spaces • Think fingers (not cursors) while designing • Avoid clutter • Strip away the unnecessary 3. Fingertips are big
    18. 18. 18 It’s your job: • Identify value you can offer • Provide that value • Articulate it at registration to encourage conversion 4. Provide Value
    20. 20. 20 1. Use On-Device Credentials Leveraging credentials already stored on-device authenticates consumers faster, and with fewer steps.
    21. 21. 21 2. One-Time Login A good login experience means never having to do it again! Registration and login should occur the first time you launch the app, but never again.
    22. 22. 22 3. UX and UI Best Practices
    23. 23. 23 Be frugal with your copy Avoid excessive text blocks that crowd the screen and force additional scrolling. 3. UX and UI Best Practices
    24. 24. 24 Eliminate Nonessential User Input Require Less Data for Account Creation 3. UX and UI Best Practices
    25. 25. 25 Eliminate Nonessential User Input Accept Data Without Pre-Population 3. UX and UI Best Practices
    26. 26. 26 End Keyboard Bullying! 3. UX and UI Best Practices
    27. 27. 27 4. Communicate Value Exchanges Clearly Typical reasons to login or create account 1. Easier, faster experience with social login 2. App will remember you for next time (what you did, saved, etc.) 3. Sync with account preferences or permissions (from existing account or desktop) 4. Access to exclusive content on mobile 5. Seamless commenting or messaging 6. Complete purchases and checkout faster (with data from an existing account) 7. Personalized recommendations 8. Special offers, discounts or promotions 9. Easier / faster to enter contests or giveaways
    28. 28. 28 Here are a few ways you can pursue additional information after initial registration: 1. Interstitial screen when a user moves to other areas of the app 2. Additional requests at the start of future app visits 3. Gather from the desktop and other touchpoints 5. Gather Data Progressively
    29. 29. 29 If you have multiple apps on a single device, make sure they can leverage a shared identity. Amazon does this now on Android with Kindle, Amazon Mobile, and Amazon MP3 Cross-App Single Sign-On
    30. 30. 30 7. Native to HTML Single Sign-On Some apps leverages a combination of native and HTML components (like Quora, for example). The User’s credentials must move from the native app to the HTML layer seamlessly.
    31. 31. 31 Turn an anonymous interaction into relationships with your customers.
    32. 32. 32 Examples in the wild…
    33. 33. 33 Amazon Cross-App Single Sign-On for Android
    34. 34. 34 New Zealand Herald communicates value props Save and view later across devices
    35. 35. 35 New Zealand Herald communicates value props Save and view later across devices
    36. 36. 36 Whole Foods syncs grocery lists and more
    37. 37. 37 Dr Pepper optimizes on mobile web
    38. 38. 38 Thank you!