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In 2009, Mindless Behavior was a relatively unknown boy band. In 2010, they went on to quietly become one of Universal Music’s online powerhouses. The combination of their audience being highly socially savvy and Universal Music Group’s leveraging of cutting edge social technology drove massive on-site engagement, and has carried their momentum into 2012.
In this presentation, you’ll learn which cutting edge technology Mindless Behavior's management team used and how they leveraged them for maximum effect – and how other artists might do the same.