Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
It’s commercial break on      Conan O’Brien
With so many devices near, are watchers distracted?
Viewers of Conan O’Brien   are actually engaged
Multi-screen engagementleads to an immersive experience.
Upcoming SlideShare
Loading in …5
×

How multi screening saved tv

688 views

Published on

Vote for this SXSW Session now! http://panelpicker.sxsw.com/vote/190
Social media has officially weaved its way into our living rooms during prime time, top sporting events and award shows. Today’s audience sits on their couch with the TV in front of them, a tablet on one side, and iPhone on the other, flipping across Facebook, Twitter, GetGlue or the program’s website.

While you might assume that a distracted audience results in dismal viewership, innovative industry leaders are proving just the opposite. Social media can actually enhance the program experience and offer an immersive experience for your audience.

Before shifting your programming strategies to react to this trend, discover how industry leaders like MTV, Pac12 and others are embracing the second or third screen to build community, deeply engage with viewers and a grow a loyal following. We’ll explore the strategies, technologies and best practices that next generation media innovators are using to change the game and achieve real results.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

How multi screening saved tv

  1. 1. It’s commercial break on Conan O’Brien
  2. 2. With so many devices near, are watchers distracted?
  3. 3. Viewers of Conan O’Brien are actually engaged
  4. 4. Multi-screen engagementleads to an immersive experience.

×