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Social media has officially weaved its way into our living rooms during prime time, top sporting events and award shows. Today’s audience sits on their couch with the TV in front of them, a tablet on one side, and iPhone on the other, flipping across Facebook, Twitter, GetGlue or the program’s website.
While you might assume that a distracted audience results in dismal viewership, innovative industry leaders are proving just the opposite. Social media can actually enhance the program experience and offer an immersive experience for your audience.
Before shifting your programming strategies to react to this trend, discover how industry leaders like MTV, Pac12 and others are embracing the second or third screen to build community, deeply engage with viewers and a grow a loyal following. We’ll explore the strategies, technologies and best practices that next generation media innovators are using to change the game and achieve real results.