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Early adopters of the frictionless sharing movement jumped at the opportunity to broadcast social activities in hopes of growing their audience while limiting users’ barrier to completion. With fewer hurdles to overcome, users were publishing their activity left and right - whether they realized they were or not. Conversation spread throughout the Facebook-sphere, but what was not anticipated, was the users’ sense of privacy violation, frustration and backlash over feeling “creeped.”
Now, a new crop of applications treats automatic sharing activities with far greater sensitivity. This session will review how to construct a frictionless sharing experience that users feel comfortable with, that drive traffic, and that social networks love. Hear real-life learnings from industry leaders, including an unsuspected publisher.