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Better Data for Better Engagement: Customer Insights Webinar


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Two things tend to stand in the way of relevant, authentic interactions with your customers and prospects: you don’t truly know your audience, and you can’t get the data you need to know them better.

Without that data, it’s hard to craft messages that are relevant—much less drive conversion. Learn how Janrain Customer Insights helps you communicate better through:

- Email segmentation
- Personalization through content and product recommendations
- Ad targeting
- Lookalike modeling

Watch to learn more about the audience data problem that many brands face, and how to solve it through data visualization, exploration, and segmentation.

Published in: Technology, Business

Better Data for Better Engagement: Customer Insights Webinar

  1. 1. 1 …for 2 big reasons.
  2. 2. 2 You can’t get data about your audience. 1. 2. You don’t know your audience.
  3. 3. 3 If you don’t know your audience, you can’t target them with relevant content, ads, offers, or anything else… 91%of marketers believe customer data is critical for their segmentation efforts Source: BlueKai
  4. 4. 4 If you can’t collect or access data about your customers then you’re operating blindly. Source: DataXu 70%of marketers are unable to leverage the value of their customer data
  5. 5. 5 That’s why customer profile management is important… A single easily accessible record holding all relevant pieces of information about a user from different parts of your business and marketing systems.
  6. 6. 6 Customer profile management takes you from this…
  7. 7. 7
  8. 8. 8 To this…
  9. 9. 9 We’re your Data Funhouse (not your data warehouse)
  10. 10. 10
  11. 11. 11 Content and Product Recommendations Ad Targeting Lookalike Modeling Email Segmentation
  12. 12. 12 How do you use it? But once you’ve got it…
  13. 13. 13 Access and segment customer data
  14. 14. 14 Access and segment customer data Look at all these data points you can segment against! Clear indications of % of users you have that data for
  15. 15. 15 Access and segment customer data Visualization options and export capabilities
  16. 16. 16 Visualization options from simple bar charts
  17. 17. 17 Or “parallel sets” - for segmenting across many variables
  18. 18. 18 Find valuable segments. Treat them like they’re special.
  19. 19. 19 Results Examples of what can be accomplished with this data
  20. 20. 20 UMG uses social data to personalize email offers
  22. 22. 22 New Zealand Herald case study
  23. 23. 23 know them. And find something relevant to tell them. Learn More Request a Demo