2. Founded: 1984
Headquarters: Round Rock, Texas, USA
CEO: Michael S. Dell
Product Range: desktops, laptops, and
workstations
Business Model: "business direct", computers
are made to customer specifications primarily via the
internet(70%)

3. LETS TALK ABOUT LAPTOPS !!!

4. Inspiron
For home and home office
XPS
For the ultimate experience
Alienware
For high-performance gaming

6. HOW IT
STARTS
???

8. Geograph
ically
Asia
Pacific
US
EMEA

9. DEMOGRAPHICALLY
INCOME OCCUPATION EDUCATION

10. PSYCOGRAPHICALLY
LIFESTYLES
INTERESTS

11. Behavioral
Aspect
Dell focuses on the benefits that customers will
look for in purchasing. For example, lower price,
higher quality or features provided.

12. TARGET
MARKET

13. Relationship Customer
LARGE CORPORATIONS, GOVERNMENT &
EDUCATION SECTOR
Transactional Customers
INDIVIDUAL CUSTOMERS LOOKING FOR LOW
COST, MORE RELIABLE, QUALITY SERVICE

16. Dell's value proposition
Offering equivalent quality
computers at a lower price
for “performance”

18. DIRECT BUSINESS MODEL
“eliminate the
middleman and sell
for less”

19. LOWER INVENTORIES
LOWER COST
HIGHER PROFIT MARGIN

20. Competition

21. WHO ARE ’S
COMPETITORS ???

23. HOW TO DEFEAT THEM ???

24. .
“WE ARE
NOT A COPY
OF HP OR
IBM”
MICHAEL DELL

25. TARGET
STUDENTS

26. ENTER
NEW
MARKETS

27. BRING
CUSTOMIZED
NEW
MODELS

28. ONLINE
STORES
FOR EACH
REGIONAL
MARKET

29. START
SHOWROOM