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PERSONAL BRAND EXPLORATION
Janine Barnes
Project & Portfolio I: Week 1
October 03, 2021
Janine Barnes, her brand name is Officially Perus and
she is the baby girl of eight siblings, born and raised in
Baltimore Maryland, where she grew her passion for
the music industry. She started out as a rhythm and
blues artist, actor, model, and now she has become a
fresh new Music Producer, as well as being an artist
and creating her own inspiring music sounds, she helps
new artist create inspirational and positive healing
music throughout different genres of music. She is a
very talented vocal coach, songwriter, and content
creator. She also helps show her clients how to reach
deep within themselves, to create meaningful content,
that is passionate to them and their audiences.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Artist & Repertoire
• Administration Assistant Music
Production
• Music Production/Business
BRAND ARCHETYPE – Being part of
the Hero Brand will help me approach the
music industry with virtuous ambitions,
persistence, and strength valuing my honor
over everything, as well as co anything I
can do to help the company be successful.
Music Production & Business for The Music Industry
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Emma Hicks
Outreach Plan:
• I will email Ms. Hicks and ask her some questions about how
the music industry works at Sony and how I can be apart of
Sony Music Entertainment’s team.
• I will reach out to Ms. Hicks through the LinkedIn website
direct messaging, on a few occasions to stay connected.
• I will follow up with Ms. Hicks every four to six months to
stay connected ad get feedback on my progression.
PROFILE
PICTURE [A&R Manager] at [Sony Music
Entertainment]
Eric Mcellan
Outreach Plan:
• I emailed Mr. Mcellan and asked if I could interview him for a
past project, and if he would mentor me. We have been staying in
contact.
• I used the LinkedIn’s website direct messaging to communicate
with Mr. Mcellan.
• I will continue to connect every few months with Mr. Mcellan to
show him my progression within school and get feedback on my
progression.
PROFILE
PICTURE [A&R Product Management] at
[Warner Music Group]
Siuberto Socarras, M.S.
Outreach Plan:
• I will email Mr. Socarras through the LinkedIn website and ask
him if he would be willing to help me with applying and
interviewing for a new position at Sony Music Entertainment.
• I will email Mr. Socarras through the LinkedIn website on several
occasions to stay in contact.
• I will reach out to Mr. Socarras over the course of every four to
six months to stay connected.
PROFILE
PICTURE [HR & Organizational
Development Leader] at [Sony
Music Entertainment]
GOALS
• Short Term: (2024) I will acquire a position at Warner
Music Group as a A&R Administrator Assistant within the
year after graduation.
• Mid Term: (2025) I will grow my income to create
generational wealth from my positions in the music
industry.
• Long Term: (2035) I will purchase five Estates throughout
Georgia, New York, Maryland, and Miami to create
positive and inspirational spaces for new clients and
coworkers to create and perform.
• I will attain these goals and connections by sending out
emails, direct messaging through social media platforms,
applications and interviews, business savings accounts, and
Real Estate Investments.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
i
Mastering / Scanning 95%
SOFT
HARD
Mixing and Administration 85%
Arrange and Verbal Communication 88%
Vocals and Digital Audio 95%
Instruments and Sequence Music 65%
SOFT
HARD
MIDI and External Support 50%
Written Communication and Microphones 70%
Vision and Music Software 55%

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Barnes janine mpbs_pb1_2021-10

  • 1. PERSONAL BRAND EXPLORATION Janine Barnes Project & Portfolio I: Week 1 October 03, 2021
  • 2. Janine Barnes, her brand name is Officially Perus and she is the baby girl of eight siblings, born and raised in Baltimore Maryland, where she grew her passion for the music industry. She started out as a rhythm and blues artist, actor, model, and now she has become a fresh new Music Producer, as well as being an artist and creating her own inspiring music sounds, she helps new artist create inspirational and positive healing music throughout different genres of music. She is a very talented vocal coach, songwriter, and content creator. She also helps show her clients how to reach deep within themselves, to create meaningful content, that is passionate to them and their audiences. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Artist & Repertoire • Administration Assistant Music Production • Music Production/Business BRAND ARCHETYPE – Being part of the Hero Brand will help me approach the music industry with virtuous ambitions, persistence, and strength valuing my honor over everything, as well as co anything I can do to help the company be successful. Music Production & Business for The Music Industry Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Emma Hicks Outreach Plan: • I will email Ms. Hicks and ask her some questions about how the music industry works at Sony and how I can be apart of Sony Music Entertainment’s team. • I will reach out to Ms. Hicks through the LinkedIn website direct messaging, on a few occasions to stay connected. • I will follow up with Ms. Hicks every four to six months to stay connected ad get feedback on my progression. PROFILE PICTURE [A&R Manager] at [Sony Music Entertainment] Eric Mcellan Outreach Plan: • I emailed Mr. Mcellan and asked if I could interview him for a past project, and if he would mentor me. We have been staying in contact. • I used the LinkedIn’s website direct messaging to communicate with Mr. Mcellan. • I will continue to connect every few months with Mr. Mcellan to show him my progression within school and get feedback on my progression. PROFILE PICTURE [A&R Product Management] at [Warner Music Group] Siuberto Socarras, M.S. Outreach Plan: • I will email Mr. Socarras through the LinkedIn website and ask him if he would be willing to help me with applying and interviewing for a new position at Sony Music Entertainment. • I will email Mr. Socarras through the LinkedIn website on several occasions to stay in contact. • I will reach out to Mr. Socarras over the course of every four to six months to stay connected. PROFILE PICTURE [HR & Organizational Development Leader] at [Sony Music Entertainment]
  • 5. GOALS • Short Term: (2024) I will acquire a position at Warner Music Group as a A&R Administrator Assistant within the year after graduation. • Mid Term: (2025) I will grow my income to create generational wealth from my positions in the music industry. • Long Term: (2035) I will purchase five Estates throughout Georgia, New York, Maryland, and Miami to create positive and inspirational spaces for new clients and coworkers to create and perform. • I will attain these goals and connections by sending out emails, direct messaging through social media platforms, applications and interviews, business savings accounts, and Real Estate Investments.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: i Mastering / Scanning 95% SOFT HARD Mixing and Administration 85% Arrange and Verbal Communication 88% Vocals and Digital Audio 95% Instruments and Sequence Music 65% SOFT HARD MIDI and External Support 50% Written Communication and Microphones 70% Vision and Music Software 55%
  • 7. I help my clients create and give their audiences a exclusive V. I. P . pass into their soulful and inspirational sounds of songs, that will comfort, encourage, and affect their positive healing and thinking abilities. PROMISE
  • 8. CREDENTIALS Work Experience: • Creative Presentation, Psychology of Play, Branding and Portfolio. • Microsoft PowerPoint, Word, Excel. Education: • Music Production & Business Program • Music Production & Business Program, B.S., Full Sail University (Exp. 2023) Volunteer: • Family Musical Youth Program Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Andrea Taylor Industry Experience: • Course Director Entertainment Business Management Education: • Full Sail University Graduate, Keller Graduate School of Management of DeVry University Leadership Experience: • Social Media Marketing • Digital Media Skills and Proficiencies: • Advertising • Marketing • Media Planning Janine Barnes Overall Online Presence: • 500+ Connections, Full Sail University banners, 4 professional headshots, profile has excellent detail, no published articles, active Instagram and Twitter, yes there is a LinkedIn URL customized? • Grade: Superior, 51 100 HEADSHOT HEADSHOT Industry Experience: • Music Production & Business Education: • General Studies Graduate at Community college of Baltimore County • Bachelors of Science degree at Full Sail University Leadership Experience: • Family Musical Youth Program • People Management Skills and Proficiencies: • Team Management • People Management • Social Media Overall Online Presence: • 32 connections, no banner image, 1 professional headshot, profile is somewhat detailed, no published articles, active on all social media platforms, yes theirs a LinkedIn URL customized. • Grade: Average, 40 out of 100
  • 10. COMPETITION Emma Hicks Noteworthy Experience: • A&R Manager • A&R Specialist Janine Barnes HEADSHOT HEADSHOT Industry Experience: • A&R Manager at Sony Music Entertainment Education: • Bachelor degree at Loyal University Skills and Proficiencies: • Music Business • Entertainment • Artists Management Overall Online Presence: • 500+ connections, no banners, 1 professionalism of headshots, profile is somewhat detailed, no published articles, active on Twitter, yes there is a LinkedIn URL customized. • Grade: Average, 45 out of 100 Industry Experience: • Music Production & Business Education: • General Studies at Community College of Baltimore County • Bachelor degree at Full Sail University Leadership Experience: • Family Musical Youth Program • People Management Skills and Proficiencies: • Team Management • People Management • Social Media Overall Online Presence: • 32 connections, no banner image customized, 1 professionalism of headshots, profile is somewhat detailed, no published articles, yes active on all social media, yes there is a LinkedIn URL customized. • Grade: Average, 41 out of 100
  • 11. BRAND POSITION Working with my brand will give my new clients the most important, transparent, well rounded written and verbal communication skills, and strategic factors, that are essential for their needs, as well as creating an honest and positive environment for my new clients and their audiences. “OFFICIALLY PERU’S”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Mary J Blige Concert ‣ November 21, 2021| Royal Farm Arena • Lauryn Hill & The FUGEES Concert ‣ November 28, 2021| Capital One Arena • Ginuwine Concert ‣ December 18, 2021| Baltimore Sound Stage Digital Marketing • Primary Content: I will publish my videos of the concerts online. Strong virtuous content will showcase my branding archetype culture. • Primary Tools: I will promote my content on all my social media platforms, Instagram, Facebook, YouTube, etc. Every event and concert allowed. Videos, PDF, and JPEG formats. • Website: I will use my portfolio to showcase my links to my social media platforms and my website to help further market my brand online. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I have asked a Mr. Eric Mcellan, who is a great A&R Manager for Warner Music Group to mentor me. He has the chance for experiencing a great life in the music industry, learning all about the music business and culture. We’ve been in contact since May 5, 2021. Formal Education • Bachelor degree at Full Sail University / June/2023. Technical Skills • A&R Administration Warner Music Group, June 2024 • Proficiency in Software Warner Music Group, June 2024 • Management of PM calendars and corporate meetings/calls, June2024 Soft Skills • Verbal and written communication strategies, Warner Music Group, June 2024 • Strong proficiency in Microsoft Office, Warner Music Group, June 2024 • The ability to manage time management and responsibilities, Warner Music Group, June 2024
  • 14. Janine Barnes You know the way the music production business has negatively been shown in the past Well, what I do is broaden the knowledge of the music production industry; while showing my clients how to gain more production opportunities and create inspirational insightful experiences. In fact, I help new artist get prepared to perform in a timely fashion and showcase leadership within the talent and crew. “ Picture of You Goes Here
  • 15. REFERENCES A&R. Manager at Sony Music Entertainment. (2021. LinkedIn https://www.linkedin.com/in/emma-hicks-09389a1a4 Assistant to Studio Manager at Sony Music Publishing.(2021). LinkedIn. https://www.linkedin.com/in/sofia-rosas-941596144 Professional Development. Sony Music Entertainment. (2021). LinkedIn. Check out this job at Sony Music Entertainment: Associate Director, Partner Development Project and Portfolio Personal Branding. (2021). Adobe Portfolio. https://portfolio.adobe.com/a74a037f-788b-4d6a-9453- 8e9d716efc59/editor/work Professionalism. (2021). Onet Online. https://www.onetonline.org/link/summary/27-2012.04