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                                                                                                                                15
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                                                                                                               Popularity
                                                                                                                                                                   QA  J',)9+,4=#3=-),$4#$%))=&'*%"4#




                                                                                                                                10
                                                                                                  #Visits




                                                                                                                            Count
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                                                                                                                                5
                                                                                                                                                                   WA  X,"-)'#Y#RAZS5#X,"-=)#Y#RAQW#
                                                                                                  #Users




                                                                                                                                0
                                                                                                                                     -1   -0.5    0      0.5   1
                                                                                                                                                 Value
                                                                                                  ActiveDays




                                                                                                               Loyalty
                                                                                                  ReturnRate

                                                                                                  DwellTimeL

                                                                                                  DwellTimeA
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             DwellTimeA

                          DwellTimeL

                                         ReturnRate

                                                      ActiveDays

                                                                   #Users

                                                                            #Visits

                                                                                        #Clicks




   Activity                            Loyalty                         Popularity



6A(&L&+1&3/A((+                                                                       #&T($R4(G+)3A'A)-&'$*R)*+A(F+/&A*D'&/&(-*+                                                                   !V+
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                      *-A5+H4(2+                                             R/&+


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;)+,)'%-3'F5>%9&>'                                                            Groups       #Days with a visit
 •        Z$-&*+3AI&+F$%&'&(-+D*&'+2'4DN*+                                     Tourists     1 day
                                                                               Interested   2-4 days
 •        i'4N4'R4(+4[+D*&'+2'4DN*+$*+*$-&=F&N&(F&(-+                          Average      5-8 days
                                                                               Active       9-15 days
                                                                               VIP          >15 days

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!  i4NDHA'$-5+A(F+H45AH-5+A'&+$(jD&()&F+,5+&O-&'(AH+                                    popularity                loyalty
                                                                                         [#Users]              [ReturnRate]
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                                                                                          activity               activity
                                                                                        [ClickDepth]           [DwellTimeA]
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                   ,"-=)=4-94@=$,$#
                                                      popularity         activity                 activity         loyalty
                                                                      [ClickDepth]              [DwellTimeA]
                    @=),%7,$#           model mg6
                                        model mg5
                                                         --

                    3=7,'#              model mg4
                                        model mg3
                                                                             --
                                                                             --
                                                                                                    --
                                                                                                    ++
                                                                                                                     ++
                                                                                                                     --
                                        model mg2                            ++
                                        model mg1        ++
                  =9$%33=)$=5#
                  $%">1)'*%"#                                     average    ++ high     - - low




6A(&L&+1&3/A((+                   #&T($R4(G+)3A'A)-&'$*R)*+A(F+/&A*D'&/&(-*+                                                  !<+
;)+,OA%)+3'PQ'/53+9)R'                                                                 @(/+OA%)+3'PS'/53+9)R'
   •   X4F&H*+,A*&F+4(+&(2A2&/&(-+N&'+                                                    •   X4F&H*+,A*&F+4(+&(2A2&/&(-+4I&'+
       D*&'+2'4DN+                                                                            .&&BFA5*+A(F+.&&B&(F+
"';,>'*%"#                    >'3=5#4@%)-#
                                                                                          .%((,=45#                                7',&U#"=+4#
                      popularity             activity         loyalty       user groups   ,"-=)=4-94@=$,$#
        model mu7             --                                                   T
        model mu6
                                                                                                                  popularity              activity               loyalty
                              --                                                  T,I
        model mu5                                                              T,I,N,A           model mt5             {wd}++
        model mu4                              ++                             T,I,N,A,V          model mt4             {wd}++             {wd}++
        model mu3                                                ++           T,I,N,A,V          model mt3                                {we}++                 {we}++
        model mu2             ++               ++                             T,I,N,A,V          model mt2             {we}++                                    {wd}++
        model mu1             ++                                              T,I,N,A,V          model mt1             {we}++                                    {we}++

          average   ++ high        - - low     from T to V:    increasing    decreasing                      average     ++ high   {wd} weekdays     {we} weekends




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 •  _OA/NH&M+X4F&H+/*1+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
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K+T&'
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  6A(&L&+1&3/A((+                                                        b&-.4'B&F+Y*&'+_(2A2&/&(-+                                                                        0>+

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