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“… mass media are shrinking in size relative to the total economy and the specialized media are becoming increasingly important” (Richard Maisel).
Richard Maisel wrote the above in 1973 after reviewing media growth trends from 1950-1970 and, while the Internet has certainly exacerbated change in mass media, Maisel’s research demonstrates that the decline has been going on for a long time. Employment woes for journalists in the Western media in media forms such as newspapers have been well documented but what hasn’t been discussed in detail is the state of employment in other areas of the media such as public relations, filmmaking, online occupations and music. This paper looks briefly at the state of media work in the West, including different forms of journalism but also other areas of media production, and discusses the Australian media industry within this context.