Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reputation Bank

891 views

Published on

The benefits of building a good corporate reputation

  • Be the first to comment

  • Be the first to like this

Reputation Bank

  1. 1. The reputation or ‘goodwill bank CSR Internal Comms £ £ £ £ £ Public Affairs External ££ £ £ Comms £ ££ £ £ Branding £ Employee policies £ £ £ £ £ Crisis Management Positive media £ £ reporting £ £ £ £ £ £ £ £
  2. 2. The reputation or ‘goodwill’ bank A healthy credit level in your reputation bank gives you a licence to: • Change your working practices • Increase your charges • Launch new/different products/services • MAKE A MISTAKE! (As long as it is handled well and doesn’t happen often/again)
  3. 3. The reputation or ‘goodwill’ bank With no credit in your reputation bank you have no licence to do anything least of all make a mistake! a e sta e There can only be one outcome ... OVERDRAWN … and a severely damaged corporate reputation!
  4. 4. “The purest treasure mortal times afford is spotless reputation” William Shakespeare 1564-1616

×