Self identity - giddens in gauntlett - media,

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Self identity - giddens in gauntlett - media,

  1. 1. Self-Identity - Giddens in Gauntlett - Media, Gender and Identity.
  2. 2. <ul><li>Ideas on how people shape their self-identity in modern societies and the role of the media. </li></ul><ul><li>- issues relating to gender are important - especially rise of feminism </li></ul><ul><li>- democratisation of the media &quot;we media&quot;: representations, ideologies and </li></ul><ul><li>- globalisation </li></ul><ul><li>- 'the third way' - key proponent - neither 'right' nor 'left' (Marxist) </li></ul>
  3. 3. <ul><li>- concerned with the 'micro' level - with actions of the individual (Weber) not just 'macro' level generalisations </li></ul><ul><li>- 'structuration' bridges the gap between 'macro' and 'micro' levels of society = society not random individual acts but also not determined by social forces - it is a combination of the two - individual acts can also impact upon the structure and change it </li></ul><ul><li>- there is a social structure - traditions, institutions, moral codes, established ways of doing things (dominant) but these can be changed when people start to ignore them, replace them or reproduce them differently (negotiated) </li></ul>
  4. 4. <ul><li>- interface between society and media seen as a state of struggle where readings are negotiated - pluralistic </li></ul><ul><li>- social rules are 'unwritten' but accepted by all in a society as what is normal they have no formal force to back them up </li></ul><ul><li>- deviation from social conventions is met with horror - gender issues </li></ul><ul><li>- 'society only has form, and that form only has effects on people, in so far as structure is produced and reproduced in what people do' 1998 </li></ul><ul><li>- traditional (social precedents) v post-traditional (reflexive reconstruction </li></ul>
  5. 5. <ul><li>- in traditional societies 'self' is socially defined in a post-traditional society individuals need to construct 'self' </li></ul><ul><li>- 'macro' level institutions cannot be seen in isolation </li></ul><ul><li>- changes in sexuality (relationships/behaviour), in our society cannot be explained at 'macro' level as capitalism and the 'moral authorities' of the state would prefer monogamous family lives - so must be 'micro' level </li></ul><ul><li>- role of 'drama' of the media telling a 'good story' - this has an influence on what people view as 'acceptable' desensitisation </li></ul><ul><li>&quot; ideas from the media do not merely reflect the social world...but contribute to its shape..&quot; Gautlett, 2008 </li></ul>
  6. 6. <ul><li>- 'self' can only be constructed from a range of goods on offer in media - these are pre-determined by tradition (advertising) </li></ul><ul><li>- &quot;the media in modernity offers possibilities and celebrates diversity, but offers narrow interpretations of certain roles or lifestyles&quot; Gauntlett, 2008 </li></ul><ul><li>- process of constant negotiation and refexivity to find 'self' - not fixed </li></ul><ul><li>- ideas offered by media are more open that ever before due to digital revolution </li></ul>

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