Presentation as part of UK Archives Discovery Forum 2011. Some personal reflections on how to get a better return on the investment in creating finding aids.

1. A Return On Investment Making the data work harder: some personal reflections Jane Stevenson, The Archives Hub

2. Sharing Knowledge Data User needs Machine-to-machine Google Standards

3. Know-ledge What do I need to know? Surveys Archival Standards URIs Metadata Standards Data User behaviour APIs SEO Web architecture EAD Relevant Projects Interoperability Emerging technologies Aggregators Portals Sitemaps Formats Terminology

4. Sharing Knowledge Data Collaboration

5. Knowledge Articles * Conferences * Lists * Social Media * UKAD Collaboration Archivists * Cultural Heritage * Developers * Beyond…

6. Data User needs Articles / Reports Conversation Focus Groups Surveys Logs / Analytics Being a user

7. Good markup HeadingsMetadata CSS Linking Search Engine Optimisation Make sure content accessible to Google Persistent Identifiers Site Map Data Google

8. M2M APIs need Persistent identifiers need Data Developers need Data quality impact Linked Data potential Control? Open data Ownership?

10. for our metadata

11. cross-domain standards:

12. for cultural heritage metadata

13. cross-domain standards:

14. for all data

15. emerging standards:

16. for the future

17. Linked Data:

18. a standard for all dataStand- ards

19. Sharing Knowledge Data User needs Machine-to-machine Google Standards

20. Sharing Knowledge Data User needs Machine-to-machine Google Standards