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Kids Art Class Marketing Guide

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Kids Art Class Marketing Guide, 1-2-3 step by step for people not working in online marketing. Basic steps to help your classes become more visible to the public and to build community online.

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Kids Art Class Marketing Guide

  1. 1. Market Plan 2012-2013Kids Art ClassMarketing Tips
  2. 2. Enhancing WEBSITE SET UP SOCIAL Share YourDEVELOMET MEDIA CONTENT PROFILES WEBSITE GROW YOUR ONLINE COMMUNITY
  3. 3. WEBSITE MAKE IT LOOK CURRENT EASY TO NAVIGATE (SEO) ASSIGN A LIST OF WORDS TO EACH PAGE USE KEYWORDS IN LINKS USE KEYWORDS IN TEXT IN MENU TABS SET UP EMAIL CAPTURE Design and organize
  4. 4. BLOG Started with WORDPRESS EASY TO USE BUILD YOUR SITE & PAGES MAKE CHANGES WITHOUT HASSLE USE TEMPLATES USE METRICS BUILT IN OPTIMIZATION BLOG SHOULD CONTAIN : STORY OR POST ( 500 WORDS) BE A RECOURCE FOR VISITORS OFFER WAYS TO PARTICIPATE USE LINKS SHARE ON SOCAIL MEDIA  Share personal paintings & work.  Share kids paintings and projects.  Share pieces from shows and events  Share tips and advice for parents & artists
  5. 5. Too much information? USE SOCIAL MEDIA MANGEMT TOOLS TO BE MORE EFFECTIVE & EFFICAINT Google Analytics http://www.google.com/analytics/ Add this link and see how your website traffic and visits. Hootsuit- Set up account to be able to see all social media sites at one time, manage them, reply to comments & set up timed-posts http://hootsuite.com ***Sprout Social is also a great tool!Organize Bitly-Shorten Links, See what links have the highest traffic http://bitly.com
  6. 6. If you didnt have FUN writing it, then people will not have fun reading it : (SET UP PROFILES Be a Storyteller BE Authentic BE Clear Call with your call to Action BE Consistent & NOT repetitive Be Thoughtful! ONLY put things up if you think the viewers will appreciate it or could need it. Be a recourse for visitors! Be Human! BE Fun! Be Unique! Be Efficient & Effective in your time online.
  7. 7. YOUR MESSAGE. MESSAGE Tagline Unite people over the movement and missionPeople want to feel like the actions they take will make them feel like they are part of something ( tribe ) MISSION +GOALS+TARGET+STRATEGY=EVALUATION
  8. 8. Share YOUR CONTENT CONTENT IS KING
  9. 9. Spend time contacting with new people. Comment & Engage in conversation. OFFER TIPS & ADVICE Participate in & Open/Start Discussions Facebook Twitter Connect with past Links & blog, customers, family converse! and friends Example hashtags: Engage and converse. #ARTGoogle+ Use circles & Pintrist local feature YouTube-KIDS ART community & ART PROJECTS TEACHERS Be a recourse Share ( example: KIDS ART STUMBLEUPON HANGOUT, Q & A & TUMBBLER) GROW
  10. 10. HELPFUL TIPS• Have a voice- Decide on tone, language, humor level & how you want to be perceived!• Be a recourse of information= Make your consumers feel informed and turn to you for more information in the future. • Show off expertise and Knowledge!• Make it personal- Don’t make posts and conversations feel conformed and mechanical & Show emotion. More things to keep in mind… • ALWAYS CONECT TO Mission and target! • Best times to post on Facebook ( 8a -8 pm) • M-F is best! • Twitter- 1pm-4
  11. 11. Target Audience- Identify Profile of the people you are trying to reach. This will make it easier toconnect with them online. Include this information as part strategy and activities including blogs, posts and connections. CREATE MODELS OF CUSTOMERS TO BEST IDENTIFY WITH NEEDS Strategy MISSION should be included in online activity/strategy and INCLUDE goals and OBJECTIVES. This will make campaign stronger & more effective. Create Good Content-While adhering to the mission and keeping your targeted profile in mind, create content your audience would find valuable. Make it easy for people to : Find Website Find Info Participate Subscribe Contribute & Volunteer
  12. 12. What’s Your Message?POWERPOINT 2011

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