WordCamp London - 21 March 2015
Once a job is done, all too often it’s onto the next piece of work with just a few cursory screenshots added to your own portfolio as a reminder. You are throwing away a great opportunity. In this talk I will highlight the importance of having a good portfolio of work, both for credibility and as a tool to get more of the work you want in future.
Just using images misses out on the really juicy part, the hero’s journey behind the site. I will get you thinking about your portfolio from a marketing perspective to make sure that it’s telling the right story. I’ll provide easy tips and techniques for creating your portfolio content that you can use every time.
You really don’t need to be a great writer to be able to produce a great case study story.