The Intersection of Art & User Experience
The Cleveland Museum of Art:
Gallery One and ArtLens
I hear and I forget.
I hear and I forget.
I see and I remember.
I hear and I forget.
I see and I remember.
I do and I understand.
Gallery One Overview
Use technology to help visitors see and
understand art in new ways
Technology is not the art – techno...
4x3 MicroTile Wall with Interactivity Kit that
connects shapes with real art
Line and Shape
18
SLIDE TITLE
Slide Subtitle
21
22
What do visitors think about Gallery
One and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?...
40’x5’ interactive video wall making it possible
to explore the art in the museum
Collections Wall
Design Rules and Process
Sustainable :
easily maintained parts on site 45 minute repair window
Established Technologies
Al...
Design Rules and Process
Started concept meetings in Fall of 2010
Multiple iterations of technologies
Issue RFP and hired ...
Art Video Test
Design Coordination
Interactivity Kit Integration
Collections Wall required custom middleware to create
dead zone to prevent false touches ove...
Development and Testing
Development Testing
Field Installation
Field Installation
Field Installation
Final Product
45
46
47
Evaluating Digital Technologies
Research Questions
• What do visitors think about Gallery One and
ArtLens?
• How does Gallery One and ArtLens affect the
m...
Process
Literature review conducted
Iterative process throughout the planning and development
User testing (usability, con...
Mixed Methods Approach
Usability tests of all interactives
30 tests per lens, Collection Wall, and ArtLens
Observations
Ti...
Mixed Methods Approach
Comprehensive in-depth analysis/Pre- and post-visit interviews
Range of topics explored/Visit video...
Mixed Methods Approach
User data from Lens stations/ArtLens tracked via Google Analytics
More difficult to track the Lense...
Research in Action
• Visitor wayfinding concerns
Research in Action
• App labels on walls
Research in Action
Off-site versus on-site needs
On-site has the benefit of the actual space
Off-site users looking for ad...
Strengths and Challenges
Significant amount of deep, nuanced data
Learning more than just the impact of technologies, but ...
How did the
Cleveland Museum of Art
pull this off?
Convergence
Technology Art
8
7
RESTRUCTURE
Collaborative & Unified
We share a common goal:
Attract, entertain, educate and engage
more visitors.
Essentials for Success
Concept Design Technology
AV integrator goes here
Open Architecture
The Wall
ArtLens
Lenses
Wayfinding
iPad
TIMELINE
Adaptable and Responsive
Committed and Passionate
THE PEOPLE
Design through Collaboration
CMA’s Technology, Education and Design Departments
+
Local Projects - media design
Gallagher ...
When everyone can create the museum
they want,
it becomes the museum for everyone.
THANK YOU
Jane Alexander
jalexander@clevelandart.org
#janecalexander
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks
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American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks

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http://aam-us.org/resources/online-programs/past-program-archive/award-winning-interpretive-installations-multimedia-and-interactive-kiosks

Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks

Wednesday, Nov. 13
2–3:30 p.m. (ET)

Part of a four-part series showcasing winners from the 2013 Muse Awards

Explore current technology trends and exemplary practices in award-winning interpretive installations, multimedia, and interactive kiosks as we highlight the processes, successes, challenges and audience impact of 2013 Muse Awards projects selected by the Media and Technology Professional Network (M&T).

Participants will engage with technologists, education/interpretation specialists and other expert practitioners in a series of brief presentations as we examine technology and new media projects that utilize existing data and resources to transform content and offer immersive, interactive, visitor-friendly experiences and views of information. Projects include:

Chinese Scroll interactive kiosk, Nelson-Atkins Museum of Art
Gallery One interpretive interactive installation, Cleveland Museum of Art
Wearing Many Hats interactive installation, Peabody Essex Museum
Shop Life multimedia installation, The Tenement Museum
How Will I Benefit?

By participating in this program, attendees will be better able to:
Examine technology and new media projects that utilize existing data and resources
Transform content and offer immersive, interactive, visitor-friendly experiences and views of information
Who Should Attend

Technologists, education/interpretation specialists, visitor service/experience specialists, and other practitioners with an interest in technology and new media projects.

Presenters

Jane Alexander, director of information management and technology services, Cleveland Museum of Art
Emily Black Fry, interpretive planner, Nelson-Atkins Museum of Art, Kansas City, MO
Jim Olson, director of integrated media, Peabody Essex Museum, Salem, MA
Annie Polland, vice-president of education, The Tenement Museum, New York, NY
Moderators
Nina O’Neil, curatorial assistant, department of French paintings, National Gallery of Art, Washington, DC (M&T board member)
Greg Stevens, assistant director, professional development, American Alliance of Museums, Washington, DC
Adam La Faci, senior producer, LearningTimes, New York, NY

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American Alliance of Museums - November 2013 - Award-Winning Interpretive Installations, Multimedia and Interactive Kiosks

  1. 1. The Intersection of Art & User Experience The Cleveland Museum of Art: Gallery One and ArtLens
  2. 2. I hear and I forget.
  3. 3. I hear and I forget. I see and I remember.
  4. 4. I hear and I forget. I see and I remember. I do and I understand.
  5. 5. Gallery One Overview Use technology to help visitors see and understand art in new ways Technology is not the art – technology showcases the art
  6. 6. 4x3 MicroTile Wall with Interactivity Kit that connects shapes with real art Line and Shape
  7. 7. 18
  8. 8. SLIDE TITLE Slide Subtitle 21
  9. 9. 22
  10. 10. What do visitors think about Gallery One and ArtLens? How does Gallery One and ArtLens affect the museum visit experience? What do visitors think about Gallery One and ArtLens? How does Gallery One and ArtLens affect the museum visit experience?
  11. 11. 40’x5’ interactive video wall making it possible to explore the art in the museum Collections Wall
  12. 12. Design Rules and Process Sustainable : easily maintained parts on site 45 minute repair window Established Technologies Alternate content during software failure condition
  13. 13. Design Rules and Process Started concept meetings in Fall of 2010 Multiple iterations of technologies Issue RFP and hired Media Developer December 2010
  14. 14. Art Video Test
  15. 15. Design Coordination
  16. 16. Interactivity Kit Integration Collections Wall required custom middleware to create dead zone to prevent false touches over driving the bus Line and Shape required middleware to translate multi- touch data to OSX Interactivity Kit broke a Design Rule but we thought the upside was worth the risk
  17. 17. Development and Testing
  18. 18. Development Testing
  19. 19. Field Installation
  20. 20. Field Installation
  21. 21. Field Installation
  22. 22. Final Product
  23. 23. 45
  24. 24. 46
  25. 25. 47
  26. 26. Evaluating Digital Technologies
  27. 27. Research Questions • What do visitors think about Gallery One and ArtLens? • How does Gallery One and ArtLens affect the museum visit experience?
  28. 28. Process Literature review conducted Iterative process throughout the planning and development User testing (usability, content, tone) Audience panels Ultimately realized we had many different needs that required different approaches
  29. 29. Mixed Methods Approach Usability tests of all interactives 30 tests per lens, Collection Wall, and ArtLens Observations Timing and tracking maps recorded for 200 visitors Skype conversations with off-site users of ArtLens
  30. 30. Mixed Methods Approach Comprehensive in-depth analysis/Pre- and post-visit interviews Range of topics explored/Visit videotaped with flip cameras Usually about 2 hours of video was recorded per visit Phone interviews completed 2-3 months later Testing re-use, memory, perception changes, etc.
  31. 31. Mixed Methods Approach User data from Lens stations/ArtLens tracked via Google Analytics More difficult to track the Lenses than ArtLens Very valuable counterpoint to qualitative data
  32. 32. Research in Action • Visitor wayfinding concerns
  33. 33. Research in Action • App labels on walls
  34. 34. Research in Action Off-site versus on-site needs On-site has the benefit of the actual space Off-site users looking for additional contextual information
  35. 35. Strengths and Challenges Significant amount of deep, nuanced data Learning more than just the impact of technologies, but a comprehensive look at the entire experience Data tracking and management can be difficult Analysis of overall project and preparing reports for a diverse array of internal teams with different priorities
  36. 36. How did the Cleveland Museum of Art pull this off?
  37. 37. Convergence Technology Art
  38. 38. 8 7 RESTRUCTURE Collaborative & Unified
  39. 39. We share a common goal: Attract, entertain, educate and engage more visitors.
  40. 40. Essentials for Success Concept Design Technology AV integrator goes here
  41. 41. Open Architecture
  42. 42. The Wall
  43. 43. ArtLens
  44. 44. Lenses
  45. 45. Wayfinding
  46. 46. iPad
  47. 47. TIMELINE Adaptable and Responsive
  48. 48. Committed and Passionate THE PEOPLE
  49. 49. Design through Collaboration CMA’s Technology, Education and Design Departments + Local Projects - media design Gallagher and Associates (exhibit design) Zenith Systems (AV Integration) Piction (CMS/DAM development) Earprint Productions (app content development) Navizon (way-finding). Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology thoughout the gallery experience but in museum practice itself.
  50. 50. When everyone can create the museum they want, it becomes the museum for everyone.
  51. 51. THANK YOU Jane Alexander jalexander@clevelandart.org #janecalexander

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