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Evaluating Gallery One & ArtLens

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Evaluating Gallery One & ArtLens – Elizabeth Bolander, Director of Communications and Research

Museums and the Web at the Cleveland Museum of Art
Take a Deep Dive into Gallery One at the Cleveland Museum of Art

18-19 September 2013

Published in: Technology, Education
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Evaluating Gallery One & ArtLens

  1. 1. Evaluating Gallery One & ArtLens
  2. 2. Cycle of Evaluation • Visitor research gathered throughout the process • Summative evaluation began in May 2013
  3. 3. Mixed Methods Approach • Usability tests of all interactives • Observations (close to 200 completed to date) • User data from Lens stations and ArtLens tracked via Google Analytics • Skype conversations with off-site users of ArtLens
  4. 4. Mixed Methods Approach • Comprehensive in-depth analysis – 100 diverse visitor groups recruited – Pre- and post-visit interviews – Visit videotaped with flip cameras – Phone interviews completed 2-3 months later
  5. 5. ArtLens Snapshot • 4,978 active users (April 1 – present) • Close to 75,000 sessions recorded • Majority of app use is off-site – Over 50% of sessions recorded on non-CMA wireless – Used in 53 countries
  6. 6. ArtLens Snapshot • Most frequently opened objects – Chuck Close’s Paul III – Monet’s Waterlilies – Jacques Louis David’s Cupid and Psyche – Prayer Niche (Mihrab) – Van Gogh’s The Large Plane Trees
  7. 7. ArtLens Snapshot • 14,324 objects shared from the Collection Wall • 356 visitor tours were created and shared • 315 total shares on Facebook or Twitter

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