Gallery One,
One Year Later
Cleveland Museum of Art
Jane Alexander, Chief Information Officer
Seema Rao, Director, Interge...
Gallery One
THE FIRST YEAR
The Buzz
•4 Muse awards along with multiple design
awards
•150s museums have sent staff for site visits to
Gallery One
•Ar...
Gallery One Overview
•Use technology to help visitors see and
understand art in new ways
•Technology is not the art – tech...
Design Through Collaboration
•Technology, Education &
Interpretation, Design, Curatorial, and Collections
Management depar...
Limited opening 12/12/12
• How many people could be in the space?
• Was Wi-Fi working?
• App was on Test flight until Janu...
meeting goals
INTERACTIVES
AND SPACE
Beacon
Beacon Goal
• Create a visual introduction to the space that
draws people in
– Achieved: The Chuck Close in juxtaposition
...
Studio Play Interactives
Studio Play Goals
• A place for families to play together while
becoming familiar with the museum and
its collection
• Mat...
Lens
SLIDE
TITLE
Slide
Subtitle

15
16
Lens Goals
• Allow visitors to learn about the art through
multiple access points, from specific
information retrieval in ...
Collection Wall
19
Collection Wall Goals
• Allow visitors to see and browse the breadth
of our collection in new and engaging
ways
• Offers a...
space operations
TECHNIANS AND HOSTS
Gallery One is open daily, regular
museum hours and upon request for
special events
Server Room for the interactives is
imbedded in Gallery One
Hardware and software are reset
on an automated schedule…
…but can be reset manually by the
Gallery One Technician
Resetting the Collection Wall server
Additionally, Gallery One Support Technician
can manage interactives via LogMeIn
LogMeIn provides flexibility by allowing
technicians to access the server via multiple
platforms
Platforms include: desktop, laptop, mobile
tablets and phones
Gallery One Support Technician
cleans all touch screens:
…including rented ipads…
…lens interactives…
…Studio Play touchscreens…
Gallery One Support Technician
manages rental and return of ipads
Rental requires drivers license (or state ID)
for duration of rental
RFID scan automatically updates a custom
Asset Tracking database…
…which in turn updates member activity on the Central
Table (custom PostGreSQL database storing all member
and donor activ...
RFID tags are provided for visitors
bringing their own Ipads
A unique tag (sticker) is permanently assigned to
the visitor, allowing them to save their favorites
and tours for future ...
Gallery One technician instructs Visitors on how
ArtLens interacts with the Collections Wall
RFID tag communicates wirelessly
with docking station
Eight docking stations allow for eight visitors to
interact with their ipads to the Collection Wall
simultaneously
Visitors then explore the entire
museum with ArtLens
Staff uses Gallery One as a
learning laboratory
Specially-trained Gallery Host in Studio
Play engage families & manage space
Gallery Host checks for little visitors
Gallery Host manage the library
Sustainable design/process
MAINTENANCE
New operating costs for 2014 –
over 100K
• Staffing (FT and PT)
• Wi-Fi (hosted solution) – now in-house
• Maintenance (eq...
Rules
• Easily maintained parts on-site 45 minute
repair window
• Established technologies
• Alternate content during soft...
Collection Wall is modular Christie
MicroTiles.
Each MicroTile can be troubleshot, and repaired or replaced
individually.
The modular system
accommodates rapid repair cycles.
MicroTile can be removed entirely,
…without effecting the behavior of
the Interactive on any other tiles.
ARTLENS
IS
Design a mobile application that will
offer a new level of user engagement
(and do it amazingly well)

JANUARY 2014 (iPHON...
Gallery One
WAYFINDING
Wayfinding
Issues: wireless network
• Original wireless network (2003) was intended to
provide access to visitors in seated public sp...
Wireless Access point installation
Vendor determined the
number of additional
access points
necessary to allow
accurate tr...
Options for retrofitting?
•Navizon (cloud based location services)
•Small form factor wireless devices linked via wireless...
Options for retrofitting?
• Relays visitor location to a cloud-based system accessed
via Navizon’s API’s by the ArtLens ap...
Still not quite enough
• Increased usage volume due to ArtLens in
addition to regular visitors on their own
devices

• Mig...
Since September 2013
• Upgraded to Cisco 1262 access points
– CMA now provides speeds up to 100mb (802.11n) as
well as usi...
Biggest Challenge - Architecture
• Marble, metal plaster, and lath interfere with signals

• Conducted a survey study as t...
Gallery One
EVALUATION PROCESS
Evaluation Process
• Literature review conducted
• Iterative process throughout the planning
and development
• User testin...
Mixed-Methods Approach
•
•
•
•
•

Comprehensive in-depth analysis
Pre- and post-visit interviews
Range of topics explored
...
Wayfinding and Wall Labels
Art and Interactive placement
• Visitor wayfinding concerns
Sneak Peak
• Number of visitors to Gallery One to date? 96,000
• Number of ArtLens apps downloaded? 9,151
• How many image...
Gallery One 2.0
PROCESS
Gallery One 2.0: January 2016
•
•
•
•
•
•

Implementing museum-wide digital strategy
Evaluate and sequence artwork rotatio...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
MCN 2013 - Montreal - Gallery One, One Year Later.  Presenters: Jane Alexander, Chief Information Officer and Seema Rao, D...
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MCN 2013 - Montreal - Gallery One, One Year Later. Presenters: Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning

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The Cleveland Museum of Art created Gallery One to welcome all visitors, offering them new possibilities to experience art in a participatory way through interpretive technology. Fifty-five art objects from the permanent collection are arranged in thematic groupings that cross time and cultures. Interactive, multi-touch screens interpret selected art installations, allowing visitors to engage actively with the art. The 40-foot Collection Wall, the largest multi-touch microtile screen in the United States, allows visitors to discover the full breadth of the collections on view and to shape their own tours of the museum. The ArtLens iPad app works in conjunction with the Collection Wall to provide visitors with rich mobile interpretation of art throughout the museum.

This session will address the three questions most frequently asked by colleagues: Is the concept behind Gallery One working? How can the museum sustain Gallery One? And what are the next steps? We will demonstrate the museum's new ArtLens smartphone app (available in iTunes and the Google store at the end of November 2013), which adds sleek augmented-reality and voice-recognition technologies to the ArtLens app family. We will also share our process in adapting the iPad app functionality and content to the smaller device. We will discuss plans for refreshed art installations and interactive technology in Gallery One. And we will show how the Collections Wall is being leveraged to promote major exhibitions, and as a tool for gauging visitor interest in themes under development for permanent collection installations, exhibitions, and educational program development.

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  • MCN 2013 - Montreal - Gallery One, One Year Later. Presenters: Jane Alexander, Chief Information Officer and Seema Rao, Director, Intergenerational Learning

    1. 1. Gallery One, One Year Later Cleveland Museum of Art Jane Alexander, Chief Information Officer Seema Rao, Director, Intergenerational Learning
    2. 2. Gallery One THE FIRST YEAR
    3. 3. The Buzz •4 Muse awards along with multiple design awards •150s museums have sent staff for site visits to Gallery One •Articles in the New York Times, Fast Company, and the Wall Street Journal …and more •Featured as a Museums & the Web Deep Dive site for 60 museum professional
    4. 4. Gallery One Overview •Use technology to help visitors see and understand art in new ways •Technology is not the art – technology showcases the art •Invite visitors of all ages to learn and play in ways that they enjoy (rather than dictating a single method of interactivity) •Attract new visitors and surprise existing visitors
    5. 5. Design Through Collaboration •Technology, Education & Interpretation, Design, Curatorial, and Collections Management departments •Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology throughout the gallery experience but also in museum practice itself. •
    6. 6. Limited opening 12/12/12 • How many people could be in the space? • Was Wi-Fi working? • App was on Test flight until January • Worked out operations & functional space usage • Open to public on 1/21/13
    7. 7. meeting goals INTERACTIVES AND SPACE
    8. 8. Beacon
    9. 9. Beacon Goal • Create a visual introduction to the space that draws people in – Achieved: The Chuck Close in juxtaposition to the Beacon brings visitors into a new gallery experience – Future: Look at adding more dynamic information–making it a dashboard for the museum
    10. 10. Studio Play Interactives
    11. 11. Studio Play Goals • A place for families to play together while becoming familiar with the museum and its collection • Matching/Sorting: – Support incipient verbal and visual literacy • Line and Shape: – Encourage familiarity with the breadth of the collection & create a connection between children’s art-making and the art in the museum’s collection
    12. 12. Lens
    13. 13. SLIDE TITLE Slide Subtitle 15
    14. 14. 16
    15. 15. Lens Goals • Allow visitors to learn about the art through multiple access points, from specific information retrieval in the hotspots to interactive play in the games – Challenges of “universal access” – Encouraging new behaviors – Challenges of easily posting to Social Media without “sign-ins”
    16. 16. Collection Wall
    17. 17. 19
    18. 18. Collection Wall Goals • Allow visitors to see and browse the breadth of our collection in new and engaging ways • Offers a means for visitors to capture favorites for future exploration of the galleries – Coverflow development (took months to discover code problems)
    19. 19. space operations TECHNIANS AND HOSTS
    20. 20. Gallery One is open daily, regular museum hours and upon request for special events
    21. 21. Server Room for the interactives is imbedded in Gallery One
    22. 22. Hardware and software are reset on an automated schedule…
    23. 23. …but can be reset manually by the Gallery One Technician
    24. 24. Resetting the Collection Wall server
    25. 25. Additionally, Gallery One Support Technician can manage interactives via LogMeIn
    26. 26. LogMeIn provides flexibility by allowing technicians to access the server via multiple platforms
    27. 27. Platforms include: desktop, laptop, mobile tablets and phones
    28. 28. Gallery One Support Technician cleans all touch screens:
    29. 29. …including rented ipads…
    30. 30. …lens interactives…
    31. 31. …Studio Play touchscreens…
    32. 32. Gallery One Support Technician manages rental and return of ipads
    33. 33. Rental requires drivers license (or state ID) for duration of rental
    34. 34. RFID scan automatically updates a custom Asset Tracking database…
    35. 35. …which in turn updates member activity on the Central Table (custom PostGreSQL database storing all member and donor activity from multiple databases)
    36. 36. RFID tags are provided for visitors bringing their own Ipads
    37. 37. A unique tag (sticker) is permanently assigned to the visitor, allowing them to save their favorites and tours for future visits
    38. 38. Gallery One technician instructs Visitors on how ArtLens interacts with the Collections Wall
    39. 39. RFID tag communicates wirelessly with docking station
    40. 40. Eight docking stations allow for eight visitors to interact with their ipads to the Collection Wall simultaneously
    41. 41. Visitors then explore the entire museum with ArtLens
    42. 42. Staff uses Gallery One as a learning laboratory
    43. 43. Specially-trained Gallery Host in Studio Play engage families & manage space
    44. 44. Gallery Host checks for little visitors
    45. 45. Gallery Host manage the library
    46. 46. Sustainable design/process MAINTENANCE
    47. 47. New operating costs for 2014 – over 100K • Staffing (FT and PT) • Wi-Fi (hosted solution) – now in-house • Maintenance (equipment and response time ) • Printing • Misc.
    48. 48. Rules • Easily maintained parts on-site 45 minute repair window • Established technologies • Alternate content during software failure condition
    49. 49. Collection Wall is modular Christie MicroTiles.
    50. 50. Each MicroTile can be troubleshot, and repaired or replaced individually.
    51. 51. The modular system accommodates rapid repair cycles.
    52. 52. MicroTile can be removed entirely,
    53. 53. …without effecting the behavior of the Interactive on any other tiles.
    54. 54. ARTLENS IS
    55. 55. Design a mobile application that will offer a new level of user engagement (and do it amazingly well) JANUARY 2014 (iPHONE) APRIL 2014 (ANDROID)
    56. 56. Gallery One WAYFINDING
    57. 57. Wayfinding
    58. 58. Issues: wireless network • Original wireless network (2003) was intended to provide access to visitors in seated public spaces – café and library • Expansion and renovation project did not plan strategically for ubiquitous wireless access • ArtLens (2012) required greater specificity and accuracy for wayfinding • Installed as nearly an afterthought; network nodes could not interfere with aesthetics of new gallery spaces
    59. 59. Wireless Access point installation Vendor determined the number of additional access points necessary to allow accurate triangulation Recommendations required cutting in access hatches in the ceilings and pulling CAT6 cabling to each new location •not feasible
    60. 60. Options for retrofitting? •Navizon (cloud based location services) •Small form factor wireless devices linked via wireless mesh •Fit in existing light track fixtures!
    61. 61. Options for retrofitting? • Relays visitor location to a cloud-based system accessed via Navizon’s API’s by the ArtLens application •Quickly installed to roll out ArtLens
    62. 62. Still not quite enough • Increased usage volume due to ArtLens in addition to regular visitors on their own devices • Migrated from an autonomous base wireless network to a centrally-managed controller-based wireless network
    63. 63. Since September 2013 • Upgraded to Cisco 1262 access points – CMA now provides speeds up to 100mb (802.11n) as well as using both 2.4 GHz and 5 GHz frequency bandwidths to provide the most optimal performance to the visitor’s mobile device • Implemented best practices recommendations from Apple to help provide the best possible experience while using an iOS based device • Created a specific wireless SSID for the ArtLens application that give those devices connected to it priority network access
    64. 64. Biggest Challenge - Architecture • Marble, metal plaster, and lath interfere with signals • Conducted a survey study as to how our current wireless network infrastructure is seen by the mobile devices most commonly used today. • CMA is currently working with our internal design department to come up with creative solutions
    65. 65. Gallery One EVALUATION PROCESS
    66. 66. Evaluation Process • Literature review conducted • Iterative process throughout the planning and development • User testing (usability, content, tone) • Observations, surveys, interviews, and audience panels • Ultimately realized many different needs required different approaches • Will be completed January 2014
    67. 67. Mixed-Methods Approach • • • • • Comprehensive in-depth analysis Pre- and post-visit interviews Range of topics explored Visit videotaped with flip cameras Usually 2 hours of video was recorded per visit • Phone interviews completed 2-3 months later • Testing re-use, memory, perception changes
    68. 68. Wayfinding and Wall Labels
    69. 69. Art and Interactive placement • Visitor wayfinding concerns
    70. 70. Sneak Peak • Number of visitors to Gallery One to date? 96,000 • Number of ArtLens apps downloaded? 9,151 • How many images does the average visitor "favorite“ per session? 5 • On the Lens, between April 1 and October 31, over 5,300 people have struck a pose, 4,800 have made a face, and 2,500 vases have been made… • How many visitor-created tours have been uploaded to ArtLens? Over 1000 • Most favorited artwork: Monet’s Water Lilies
    71. 71. Gallery One 2.0 PROCESS
    72. 72. Gallery One 2.0: January 2016 • • • • • • Implementing museum-wide digital strategy Evaluate and sequence artwork rotations Review evaluations and analytics Plan and design through collaboration Add Conservation and Collections to team Add more analytics to the interactives to refine feedback • Beacon: Revisit • Keep researching and implementing innovative visitor experience-focused technologies

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