Growing Up in the Social Web

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Presentation at next09, 6th may 2009, Hamburg

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  • Growing Up in the Social Web

    1. Growing up in the Social Web <ul><ul><li>Dr. Jan-Hinrik Schmidt </li></ul></ul><ul><ul><li>Senior Researcher for Digital Interactive Media and Political Communication </li></ul></ul><ul><ul><ul><li>Hamburg, 06.05.2009 </li></ul></ul></ul>
    2. What‘s happening? Commons-Based Peer Production (Yochai Benkler) Produsage (Axel Bruns) Convergence/ Participatory Culture (Henry Jenkins) Produsage (John Palfrey / Urs Gasser)
    3. What‘s happening? <ul><li>Social Web lowers technical barriers for online-based… </li></ul>www.flickr.com/photos/44029537@N00/12760664/ <ul><ul><li>Identity Management (Expressing one‘s ideas, experiences, personality)  e.g. Blogs, YouTube </li></ul></ul>http://flickr.com/photos/mylesdgrant/495698908/ <ul><ul><li>Relationship Management (Articulating and expanding social ties and networks) </li></ul></ul><ul><ul><li> e.g. Facebook, ICQ </li></ul></ul>http://www.flickr.com/photos/axels_bilder/1267008046/ <ul><ul><li>Information Management (Selecting, filtering and distributing information and knowledge) </li></ul></ul><ul><ul><li> e.g. Wikipedia, Digg, Delicios </li></ul></ul>
    4. Practices and developmental tasks <ul><li>Why is Social Web so attractive for adolescents? Because it provides means to fulfill certain developmental tasks which are particularly pressing in adolescence. </li></ul>Information management Relationship management Identity management Practice Searching in Wikipedia Tagging a picture Rating a YouTube Video Requesting/confirming a contact Commenting on a blog Following Filling out a profile Publishing a Video Updating „MySpace Mood“ Examples What is happening in the world? General Orientation What is my position within groups, networks, society? Socialization Who am I? Self-Development Key Question Developmental Task
    5. Our study <ul><li>But how exactly is the social web assisting and challenging the ways teenagers are growing up? </li></ul><ul><li>15-month-study on social web use of 12-24-year-olds </li></ul><ul><ul><li>combining focus groups, in-depth interviews, case studies and representative survey (N=650; field phase: October 2008) </li></ul></ul><ul><ul><li>commissioned by the Media Regulation Authority North-Rhine Westphalia (LfM) </li></ul></ul><ul><ul><li>conducted by a team from the Hans-Bredow-Institute and the University of Salzburg </li></ul></ul>
    6. Using the Social Web (in %, at least several times/week)
    7. Popularity of (selected) Social Web Platforms (in %; ever visited) No, we didn't ask about Twitter!
    8. Popularity of Platforms (in %; at least once/week)
    9. Popularity of Platforms (in %; at least once/week)
    10. Social Networks on Social Network Sites <ul><li>Those who do use Social Network Sites (~76%)… </li></ul><ul><li>Have an average number of friends of: 130 </li></ul><ul><li>Have met most of them face to face: 85 percent </li></ul><ul><li>less than half face to face: 5 percent </li></ul><ul><li>Consider most of them as close friends: 15 percent </li></ul><ul><li>less than half as close friends: 62 percent </li></ul><ul><li>Social Network Sites help articulating existing weak ties. </li></ul><ul><li>Social Network Sites are training grounds for networking skills. </li></ul>
    11. Problematic usage (in %) 6 17 5 6 5 12 9 … done things online others have protested against? 14 17 11 8 11 14 13 … been confronted with pictures of you which others uploaded without your consent? 26 37 25 25 29 27 28 … been bullyied online? 21-24 18-20 15-17 12-14 Female Male Total Have you ever…
    12. Favorite communication channels (in %; green: most favorite channel; black: not suitable at all) 3,6 21,6 21,6 27,0 12,6 21,4 47,8 22,5 2,3 0,9 0,0 0,0 0,4 5,3 0,9 2,8 2,1 87,6 Breaking Up 4,9 20,2 10,8 12,0 10,9 12,3 13,0 5,5 4,3 2,4 0,2 6,5 19,9 5,3 1,8 3,7 0,6 59,6 Flirting 4,6 13,9 6,3 7,7 20,2 12,3 19,1 34,1 7,2 1,0 1,3 17,8 29,4 1,6 2,3 0,6 0,4 45,5 Meeting new people 5,8 19,5 8,9 8,0 1,8 13,3 18,3 38,4 2,2 0,2 0,2 2,0 17,6 33,1 0,6 2,1 0,2 44,0 Chatting / Small talk with friends 6,9 17,9 12,4 8,8 1,5 14,3 4,3 43,2 7,9 0,1 0,2 0,8 12,7 49,2 1,0 19,8 0,4 15,8 Arrange meetings, parties etc. None HP SNS IM Phone E-Mail SMS Letter F-2-F  
    13. Thank You! <ul><li>Dr. Jan-Hinrik Schmidt </li></ul><ul><li>Hans-Bredow-Institute </li></ul><ul><li>Warburgstr. 8-10, 20354 Hamburg </li></ul><ul><li>[email_address] </li></ul><ul><li>www.hans-bredow-institut.de </li></ul><ul><li>www.schmidtmitdete.de </li></ul>Download the White Paper (German) at http://www.hans-bredow-institut.de/webfm_send/367

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