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THE RISE OF AI IN DESIGN
IXDS Pre-WorkTalk, 14. November, 2017
Are we losing creative control?
Image: https://www.aec.at/r...
Image: Quora
Image: Quora
What you read, if you’re on Amazon, is controlled by an AI.
What music you listen to, if you’re on Spotify, is controlled ...
What you see, was designed by an AI?
THE NEXT 20 MINUTES…
Is AI becoming a true creative partner, 

a creativity killer, 

or will it replace designers all tog...
HI! I’M JAN!
SENIOR UX DUDE
EXB RESEARCH & DEVELOPMENT
@JANKORSANKE
SOME FUN FACTS
Image: https://www.cbs.com
The
Mother of
All Demos
Douglas Engelbart (1968)
Image: sri.com
Smarter and
better
algorithms
Much more
data
More
computing
power
Image: retronaut.com
_BLANC
Image: oneyard.com/
Is AI becoming a true creative partner, 

a creativity killer, 

or will it replace designers all together!?
COMPUTATIONAL CREATIVITY
“create computations which

 — if they were made by humans — 
would be deemed creative”
Complexity
Effort
Rethink the
game
Apply new
stylesHands-on
labor
SORTS OF DESIGN TASKS
Rethink the
game
Apply new
stylesHands-on
labor
SORTS OF DESIGN TASKS
CRAZY
SHIT
SUPER
BORING
STUFF
Rethink the
game
Hands-on
labor
Generative CreationAssisted Creation
Apply new
styles
Assisted Creation
Humans have always used tools
to extend their capabilities.
Assistive AI is making creativity
more acces...
Image: Netflix
Image: Netflix
Image: Netflix
Image: Netflix
Image: Netflix
Image: NetflixImage: Adobe Sensei
Image: melissastacey.ca
Image: vision.ee.ethz.ch
Image: Google
Image:AirBnb
Assisted Creation
Helps us to get things done
faster and focus on other things.
Generative Creation
Enables designers to explore a
greater number of possibilities
from a different perspective.
Cost of c...
Image: Logojoy
Image: Prisma
Image: dezeen.com
ADVANTAGE OF AN AI:
ABILITY TO THINK DIFFERENT
Image: GIPHY
Image: autodeskresearch.com.com
Image: autodeskresearch.com.com
Image: autodeskresearch.com.com
Generative Creation
Discover new perspectives
and possibilities on un-

known territory.
Assisted Creation
Helps us to get things done
faster and focus on other things.
Generative Creation
Discover new perspecti...
Is AI becoming a true creative partner, 

a creativity killer, 

or will it replace designers all together!?
Image:Twitter
No two people ever really
have the same experience.
Image: louderthanten.com
Image: depositphotos.com
Image: frasier-and-nile
OUTSIDETHE
F***ING BOX.
LIFELONG LEARNING
AND EXPERIENCE
VS
_BLANC
Image:AP Photo/Lee Jin-ma
Is AI becoming a true creative partner, 

a creativity killer, 

or will it replace designers all together!?
Image: Nature
W
e
have
designed
our-
selvesinto
a
corner.
Image: louderthanten.com
IF WE DESIGN LIKE MACHINES
Image: Shorpy
THE MACHINES WILL TAKE OUR JOBS
Image:Tesla
©TravisGertz
Image: PULSION.AV; GestaltenVerlag
Image: RTL
WITH ALLTHE COOL NEWTOYS,
NEW CHALLENGES ARISE.
BUT…
DARK SIDE OF AI:
BIAS
Image: StarWars.com
BIAS BY DESIGN Image: autoevolution.com
Image: MITTechnology Review
The AI community itself has a homemade problem with this kind
of challenge, because most of them are still white, young an...
SUMMARY
Image: thriftsmart.com
Assistent and Generative Design.
AI can’t think outside the box.
Bias: Prevent sexism and racism by keeping your eyes open...
WHAT ABOUT US?
I was a unicorn designer before the machines came.
Image: condenast
Image:WIRED
Understand how ML works and
getting technical knowledge.
To enable yourself to ideate
creatively yet practically.
#1
Image:Tensorflow
Image: Google
Focus on skills and capabilities
that AI has trouble replicating.
Understanding, motivating and
interacting with human bei...
Continue to ask the 

right questions and solve the
right problems.
#3
But they are useless.


They can only give
you answers.”
Pablo Picasso, on computers.
“
Image: Getty
This will free up our time to focus on
other things within design.
Step back from hands-on labor and let AI
do repetitive ...
It’s time to identifying these opportunities
to collaborate with technology.

Not against it, not afraid of it, but curiou...
@JANKORSANKE
BEEP BEEP
THANKYOU!!!
Reading recommendations:
The rise of AI in design - Are we losing creative control? IXDS Pre-Work Talk Berlin
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The rise of AI in design - Are we losing creative control? IXDS Pre-Work Talk Berlin

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So you think art & design will remain sacred in a world of automation? Think again! AI is already being used as the creative force behind photo curation, website creation, and even to make Hollywood movie trailers.
With developments moving full steam ahead, at our November 14 Pre-Work Talk, we want to stop and take a look at the current state of pioneering AI technologies, and the effect it will have on design processes & human judgement.
Is AI set to become a true creative partner, a creativity killer, or will it replace designers all together!?
events
After his stand-out talk in Munich, we’re bringing our friend, Senior UX Designer Jan Korsanke, over to Berlin to shed light on the current state of AI-assisted design. He’ll be opening our eyes to the rapid pace of change, and how we can collaborate and empathize with our creative artificial counterparts.

Published in: Design

The rise of AI in design - Are we losing creative control? IXDS Pre-Work Talk Berlin

  1. 1. THE RISE OF AI IN DESIGN IXDS Pre-WorkTalk, 14. November, 2017 Are we losing creative control? Image: https://www.aec.at/radicalatoms/en/roboactions-a1-k1/
  2. 2. Image: Quora
  3. 3. Image: Quora
  4. 4. What you read, if you’re on Amazon, is controlled by an AI. What music you listen to, if you’re on Spotify, is controlled by an AI. What movies you watch, if you’re on Netflix, is controlled by an AI. What you see when you search the Internet, if you’re on Google, is controlled by an AI. What you know about your friend’s lives, if you’re on Facebook, is controlled by an AI.
  5. 5. What you see, was designed by an AI?
  6. 6. THE NEXT 20 MINUTES… Is AI becoming a true creative partner, 
 a creativity killer, 
 or will it replace designers all together!?
  7. 7. HI! I’M JAN! SENIOR UX DUDE EXB RESEARCH & DEVELOPMENT @JANKORSANKE
  8. 8. SOME FUN FACTS
  9. 9. Image: https://www.cbs.com
  10. 10. The Mother of All Demos Douglas Engelbart (1968) Image: sri.com
  11. 11. Smarter and better algorithms Much more data More computing power Image: retronaut.com
  12. 12. _BLANC Image: oneyard.com/
  13. 13. Is AI becoming a true creative partner, 
 a creativity killer, 
 or will it replace designers all together!?
  14. 14. COMPUTATIONAL CREATIVITY “create computations which
  — if they were made by humans —  would be deemed creative”
  15. 15. Complexity Effort Rethink the game Apply new stylesHands-on labor SORTS OF DESIGN TASKS
  16. 16. Rethink the game Apply new stylesHands-on labor SORTS OF DESIGN TASKS CRAZY SHIT SUPER BORING STUFF
  17. 17. Rethink the game Hands-on labor Generative CreationAssisted Creation Apply new styles
  18. 18. Assisted Creation Humans have always used tools to extend their capabilities. Assistive AI is making creativity more accessible, cheaper 
 and faster.
  19. 19. Image: Netflix
  20. 20. Image: Netflix
  21. 21. Image: Netflix
  22. 22. Image: Netflix
  23. 23. Image: Netflix
  24. 24. Image: NetflixImage: Adobe Sensei
  25. 25. Image: melissastacey.ca
  26. 26. Image: vision.ee.ethz.ch
  27. 27. Image: Google
  28. 28. Image:AirBnb
  29. 29. Assisted Creation Helps us to get things done faster and focus on other things.
  30. 30. Generative Creation Enables designers to explore a greater number of possibilities from a different perspective. Cost of creating diversity and complexity is falling.
  31. 31. Image: Logojoy
  32. 32. Image: Prisma
  33. 33. Image: dezeen.com
  34. 34. ADVANTAGE OF AN AI: ABILITY TO THINK DIFFERENT Image: GIPHY
  35. 35. Image: autodeskresearch.com.com
  36. 36. Image: autodeskresearch.com.com
  37. 37. Image: autodeskresearch.com.com
  38. 38. Generative Creation Discover new perspectives and possibilities on un-
 known territory.
  39. 39. Assisted Creation Helps us to get things done faster and focus on other things. Generative Creation Discover new perspectives and possibilities on un-
 known territory.
  40. 40. Is AI becoming a true creative partner, 
 a creativity killer, 
 or will it replace designers all together!?
  41. 41. Image:Twitter
  42. 42. No two people ever really have the same experience.
  43. 43. Image: louderthanten.com
  44. 44. Image: depositphotos.com
  45. 45. Image: frasier-and-nile
  46. 46. OUTSIDETHE F***ING BOX. LIFELONG LEARNING AND EXPERIENCE VS
  47. 47. _BLANC Image:AP Photo/Lee Jin-ma
  48. 48. Is AI becoming a true creative partner, 
 a creativity killer, 
 or will it replace designers all together!?
  49. 49. Image: Nature
  50. 50. W e have designed our- selvesinto a corner.
  51. 51. Image: louderthanten.com
  52. 52. IF WE DESIGN LIKE MACHINES Image: Shorpy
  53. 53. THE MACHINES WILL TAKE OUR JOBS Image:Tesla
  54. 54. ©TravisGertz
  55. 55. Image: PULSION.AV; GestaltenVerlag
  56. 56. Image: RTL
  57. 57. WITH ALLTHE COOL NEWTOYS, NEW CHALLENGES ARISE. BUT…
  58. 58. DARK SIDE OF AI: BIAS Image: StarWars.com
  59. 59. BIAS BY DESIGN Image: autoevolution.com
  60. 60. Image: MITTechnology Review
  61. 61. The AI community itself has a homemade problem with this kind of challenge, because most of them are still white, young and male. Image: R.H. Fowler
  62. 62. SUMMARY Image: thriftsmart.com
  63. 63. Assistent and Generative Design. AI can’t think outside the box. Bias: Prevent sexism and racism by keeping your eyes open. Don’t believe the hype - some ideas are from the 70ies. AI is powerful at solving things differently. Humans are unpredictable mushy bags of irrationality and emotion. If we design like machines - machines will take our jobs.
  64. 64. WHAT ABOUT US?
  65. 65. I was a unicorn designer before the machines came. Image: condenast
  66. 66. Image:WIRED
  67. 67. Understand how ML works and getting technical knowledge. To enable yourself to ideate creatively yet practically. #1
  68. 68. Image:Tensorflow
  69. 69. Image: Google
  70. 70. Focus on skills and capabilities that AI has trouble replicating. Understanding, motivating and interacting with human beings. #2
  71. 71. Continue to ask the 
 right questions and solve the right problems. #3
  72. 72. But they are useless. 
 They can only give you answers.” Pablo Picasso, on computers. “ Image: Getty
  73. 73. This will free up our time to focus on other things within design. Step back from hands-on labor and let AI do repetitive tasks and generate ideas.
  74. 74. It’s time to identifying these opportunities to collaborate with technology.
 Not against it, not afraid of it, but curious.
  75. 75. @JANKORSANKE BEEP BEEP THANKYOU!!!
  76. 76. Reading recommendations:

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