Objectives The objective was to connect Chio brand with the upcoming Euro 2012 (startingJune 8th), the biggest sports event of the year. And since chips and football are naturally connected (with people oftenwatching games with chips in their hand) we proposed to use connection andhipe around Euro to promote and raise awareness of Chio brand.
Microsite Starting point is a Chio branded microsite, named Chio NAPOVEJ REZULTAT (Chiopogodi rezultat). Visitors are invited to guess (bet on) all football games in the respective rounds.They will be encouraged to guess the result and, in the light of sports spirit, NOmoney is needed to enter! Only registration.
Microsite Registration was be possible through entry form or Facebook connect. Facebookconnect enables posting on users timeline and ensures further viral spreading. Users were invited to place a bet for two games at each round Rounds were predetermined, as follows: Groups: 2 results daily – 12 rounds QF: 2 results – 2 rounds SF: 2 results – 1 round
Microsite To make it more interesting, for the Finals the users will be invited to guess notthe winner or the result, but the minute the winning goal is scored. For that we used slider All the users who had guessed the right result are then invited to return to themicrosite and draw their prize from Chio bag All the winners end up getting either Chio product(s) or Chio branded football