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Sirius Decision - adjusted Demand Waterfall for Polderdijk Marketing

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The Sirius Decision Demand Waterfall - a must understand for every b2B marketing professional

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Sirius Decision - adjusted Demand Waterfall for Polderdijk Marketing

  1. 1. 2. Inquiries Automated Qualified Leads New Business Development Accepted Leads Sales Generated Opportunity Sales Accepted Opportunity Sales Qualified Opportunity 3. Marketing Qualification Inbound New Business Development Qualified Appointments New Business Development Generated Appointments Won Business Outbound 4. Sales Qualification 5. Close 1. Your CRM database Target Accounts | Target Audience m e a s u r e c o n t r i b u t i o n m e a s u r e K P I & S L A $$$ ### Demand Waterfall

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