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Bases of the design for Advertising and Promotion Part 2

Bases of the design for Advertising and Promotion Part 2

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Bases of the design for Advertising and Promotion Part 2

  1. 1. Bases of design for Advertising and Promotion – Part 2
  2. 2. Review of the last class 1) What are the principles for visual advertising? 2) Give some examples 3) What is enviromental design? 4) What is the Andy Warhol’s main contribution in the world of advertising? 5) What are some rules for management of colors?
  3. 3. EXAMPLE OF COMPOSITION
  4. 4. Visualization
  5. 5. TIPS FOR AD VISUALS  MAKE THE ILLUSTRATION AN EYE STOPPER  SIZE – IMAGES IN BILLBOARDS ARE HUGE (7.5 MTS LONG PENCIL)  COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST BETWEEN TWO COLORS.  FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.  TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT A DISTANCE.
  6. 6. TIPS FOR AD VISUALS PRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL BOXES. ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS
  7. 7. Importance of contrast
  8. 8. Visual adds should express - Contrast - Emotion - Harmony between colors - Mood - The environment you want to project
  9. 9. Be aware of: Contrast Moire Stripes Red Color Filters Layers in Photoshop
  10. 10. Photographs of Products
  11. 11. Making the ingredients very clear
  12. 12. Basic Rules for Photography Quality TIFF vs JPEG, digital photograph For website use 72 dpi for quick downloads 300 dpi for electronic publications. Topic You can use a variety of topics. It’s perfectly OK to photograph a product with the potential customer / group of customers. Composition Simplicity Part of detail Emphasize detail not all the scene Context
  13. 13. Angles Which angle does favor you? Some angles can make your photograph interesting
  14. 14. What is she projecting?
  15. 15. Lighting Professional Lighting Natural lighting Product shots usually have contrast Importance of Background
  16. 16. Cooking with Photoshop https://www.youtube.com/watch?v=cg0Wme WwudE&list=PLAF43A9454A827020 https://www.youtube.com/watch?v=- IHf6UwQC4s
  17. 17. How about he?
  18. 18. MOTION IN PHOTOGRAPHY
  19. 19. ROLES OF CREW IN FILMING WHAT DO THEY DO?  COPYWRITER  ART DIRECTOR  PRODUCER  DIRECTOR  COMPOSER  ARRANGER  EDITOR
  20. 20. Script for movie For the gods keep the secrets of life hidden from humans. Men did, however, figure out one secret. How to use fire. And Zeus punished them with the worst thing he could think of. Something so terrible, the writer Hesiod called it the source of all mortal suffering. Any guess what punishment he came up with? Some kind of disease? No. - War? - Nope. Fire? Floods? Drought? None of those. For their punishment, Zeus gave them...
  21. 21. Movie - Exercise http://www.dailymotion.com/video/x2gqiej 1) Where was this movie filmed? 2) What did the production staff have to do generate the environmento for movie production? 3) Describe the character of the leading actress?
  22. 22. TECHNIQUES FOR VIDEO ANIMATION 3-D FILMING STOP MOTION MUSIC AND ACTION
  23. 23. STOP MOTION

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