Bases of the design for Advertising and Promotion Part 2
Bases of design for
Advertising and Promotion – Part 2
Review of the last class
1) What are the principles for visual advertising?
2) Give some examples
3) What is enviromental design?
4) What is the Andy Warhol’s main contribution in the world of advertising?
5) What are some rules for management of colors?
TIPS FOR AD VISUALS
MAKE THE ILLUSTRATION AN EYE STOPPER
SIZE – IMAGES IN BILLBOARDS ARE HUGE (7.5 MTS LONG
COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST
BETWEEN TWO COLORS.
FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN
FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.
TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT
TIPS FOR AD VISUALS
PRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT
EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD
SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL
ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS
Basic Rules for Photography
TIFF vs JPEG, digital photograph
For website use 72 dpi for quick downloads
300 dpi for electronic publications.
You can use a variety of topics.
It’s perfectly OK to photograph a product with the potential customer /
group of customers.
Part of detail
Emphasize detail not all the scene
Which angle does favor you?
Some angles can make your photograph interesting
ROLES OF CREW IN FILMING
WHAT DO THEY DO?
Script for movie
For the gods keep the secrets of life
hidden from humans.
Men did, however, figure out one secret.
How to use fire.
And Zeus punished them
with the worst thing he could think of.
Something so terrible,
the writer Hesiod called it the source
of all mortal suffering.
Any guess what punishment
he came up with?
Some kind of disease?
Fire? Floods? Drought?
None of those.
For their punishment, Zeus gave them...
Movie - Exercise
1) Where was this movie filmed?
2) What did the production staff have to do generate the environmento for movie
3) Describe the character of the leading actress?
TECHNIQUES FOR VIDEO
MUSIC AND ACTION